Hollywood Studios, Consumer Electronics Brands, Content Distributors, Post-Production & Technology Companies Announce UHD All...
January 05 2015 - 1:00PM
Business Wire
Alliance Ensures a Seamless, Integrated and
High-quality UHD Ecosystem for the Consumer
Leading Hollywood studios, consumer electronics brands, content
distributors, post-production and technology companies announced
today the launch of the UHD (Ultra High Definition) Alliance – a
new coalition of companies united to set the bar for next
generation video entertainment by establishing new standards to
support innovation in video technologies including 4K and higher
resolutions, high dynamic range, wider color gamut and immersive 3D
audio.
The UHD Alliance was created with the consumer in mind; it
provides information on premium Ultra-HD content and devices to
deliver best-in-class home entertainment. The Alliance is also
focused on helping consumers benefit from a seamless, integrated
and high-quality Ultra-HD ecosystem from end-to-end. Premium
Ultra-HD content and devices will be clearly identified so
consumers can easily recognize them in-store.
The Alliance was formed by global companies including DIRECTV,
Dolby, LG Electronics Inc., Netflix, Panasonic Corporation, Samsung
Electronics Co., Ltd., Sharp Corporation, Sony Visual Product Inc.,
Technicolor, The Walt Disney Studios, Twentieth Century Fox and
Warner Bros. Entertainment.
“As the UHD ecosystem continues to evolve, we are strengthening
our commitment to high-quality UHD content and devices,” said
Hyunsuk Kim, President, Visual Display Business at Samsung
Electronics. “The Alliance will encourage the development of
high-quality UHD content while distinguishing TVs that provide the
most premium UHD viewing experience.”
“The innovative advancements and quality improvements with TVs
are evolving rapidly, as seen throughout CES,” said Mike Dunn,
President, Twentieth Century Fox Home Entertainment. “The UHD
Alliance will benefit consumers by identifying products and content
that will give the true UHD experience.”
“These technologies allow us to utilize a much broader palette
to tell our stories while providing viewers with true-to-life
colors, superior contrast and premium picture quality,” said Ron
Sanders, President, Warner Bros. Home Entertainment. “Working with
a wide industry consortium is the best way to deliver these
experiences within premium entertainment.”
The UHD Alliance aims to ensure that all of the links in the
chain – from the production, distribution and consumption of
content to the playback capability of devices – meet the identified
premium quality standards, whilst embracing standards that are open
and allow flexibility in the market yet give consumers confidence
that they can watch the content they want on their devices. In the
coming months, the group will convene to outline a technology
roadmap for the rapid evolution of UHD technology, worldwide.
About UHD Alliance
The UHD Alliance is a global coalition of leading film studios,
TV brands, content distributors, post-production and technology
companies that aim to create a unified criterion for premium UHD
platforms, from devices to content including next generation
features like as 4K resolution, High Dynamic Range, Wide Color
Gamut, High Frame Rate and Immersive Audio. The group is composed
of DIRECTV, Dolby Laboratories, LG Electronics Inc., Netflix,
Panasonic Corporation, Samsung Electronics Co., Ltd., Sharp
Corporation, Sony Visual Product Inc., Technicolor, The Walt Disney
Studios, Twentieth Century Fox and Warner Bros. Entertainment.
About Samsung Electronics Co.,
Ltd.
Samsung Electronics Co., Ltd. is a global leader in technology,
opening new possibilities for people everywhere. Through relentless
innovation and discovery, we are transforming the worlds
of TVs, smartphones, tablets, PCs, cameras, home appliances,
printers, LTE systems, medical devices, semiconductors and LED
solutions. We employ 286,000 people across 80 countries with annual
sales of US$216.7 billion. To discover more, please visit
www.samsung.com.
FleishmanHillard on behalf of SamsungAlexa Ottenstein, 212
453-2422samsunghemedia@fleishman.com