SEATTLE, Sept. 20, 2016 /PRNewswire/ -- Holland
America Line turns its culinary programming up a notch with the
introduction of dynamic shipboard cooking shows produced in
partnership with the long-running public television show America's
Test Kitchen, the most popular how-to-cook show on TV. Holland
America Line is a sponsor of
America's Test Kitchen on public television, and is proud to make
this experience possible at sea. The initiative was announced
today in New York City at a press
conference at the prestigious Institute of Culinary Education.
Experience the interactive Multimedia News Release here:
https://www.multivu.com/players/English/7363858-americas-test-kitchen-joins-holland-america
Holland America Line's shipboard
Culinary Arts Center will be transformed to replicate the
television set where the prominent America's Test Kitchen TV shows
are recorded for broadcast by more than 350 public television
stations nationwide. Designed specifically for Holland America
Line, the shipboard shows will be hosted by Holland America Line
chefs trained by America's Test Kitchen culinary experts. Shipboard
cooking demonstrations and hands-on workshops — with topics ranging
from shaping Asian dumplings to making the perfect pie crust — will
combine foolproof, accessible recipes and cooking techniques that
are rooted in the rigorous testing and science-based approach of
America's Test Kitchen.
In addition, Holland America Line guests will experience 24-hour
access to episodes of America's Test Kitchen and Cook's Country
television programs in their staterooms.
"America's Test Kitchen will bring a new take on cooking classes
at sea that spans not only recipes but also the science of the
cooking process. Its mission is to determine the best methods,
ingredients and cooking tools — and now these discoveries will be
shared with our guests," said Orlando
Ashford, president of Holland America Line. "We provide our
guests with tremendously immersive and authentic experiences to
enrich their travel, and America's Test Kitchen's commitment to
delivering a quality culinary experience with a focus on learning
is a perfect match."
The planned 45-minute demo courses will feature a mix of video
content, live instruction, taste tests and recipe samples. Some of
the courses in development include Asian Dumplings, Salad for Two,
We Love Chocolate, Everything Salmon, Getting to Know Chiles,
Flavors of the Mediterranean, Meatless Monday Meals and New Italian
Favorites.
Also planned are 90-minute workshops that focus on teaching a
specific skill set. Proposed workshops include Perfect Pies and
Handmade Pasta.
America's Test Kitchen demo courses and workshops will begin
aboard ms Westerdam October 18
for the ship's Mexico season and
on ms Nieuw Amsterdam November
13 for the Caribbean
season. The program is expected to roll out fleetwide by
June 2017.
"This is an incredible opportunity for fans of America's Test
Kitchen, and food lovers in general, to immerse themselves in the
Test Kitchen experience," said David
Nussbaum, CEO of America's Test Kitchen. "The classes on
board Holland America Line ships will feature our famous foolproof
recipes designed to be repeated and enjoyed long after the voyage
has ended. We are excited that Holland America Line is helping
America's Test Kitchen reach more enthusiastic home cooks through
this onboard experience."
America's Test Kitchen is a real place: a no-nonsense, fully
equipped, 2,500-square-foot test kitchen located in Brookline, Massachusetts. A team of more than
50 highly qualified test cooks perform thousands of tests every
year. The goal? To develop the best recipes and cooking techniques,
to review and rate the best cookware and equipment, and to
taste-test and recommend brand-name supermarket ingredients for the
home cook. Recipes are tested 30, 40 and sometimes as many as 70
times to arrive at the combination of ingredients, technique,
temperature, cooking time and equipment that yields the best, most
foolproof recipe.
Recipes and reviews are published in two magazines, Cook's
Illustrated and Cook's Country, in a growing line of cookbooks and
special interest magazines, and on the America's Test Kitchen
websites and through an instructional online Cooking School. They
also are featured on two public television series: America's Test
Kitchen and Cook's Country.
America's Test Kitchen has earned the respect of the publishing
world, the culinary world and millions of home cooks who trust its
experts for tried and true advice on recipes, supermarket
ingredients and cookware. Similarly, the new Holland America Line
shipboard shows will present a combination of well-tested recipes
using consumer-available ingredients with kitchen tips and advice
on the brands of cookware, utensils and appliances America's Test
Kitchen's experts have tried and recommend.
Culinary Excellence Shines in Partnerships
America's
Test Kitchen joins Holland America Line's elite list of food and
beverage collaborators who are the leading authorities in their
fields. The esteemed Culinary Council is led by Holland America
Line's Master Chef Rudi Sodamin, who
is joined by renowned international chefs Jonnie Boer, David
Burke, Elizabeth Falkner and
Jacques Torres. The line also has
exclusive partnerships with Sushi Chef Andy
Matsuda and Master Mixologist Dale "King Cocktail"
DeGroff.
For more information about Holland America Line, consult a
travel professional, call 1-877-SAIL HAL (877-724-5425) or visit
hollandamerica.com.
Holland America Line's onboard
initiative with America's Test Kitchen was facilitated by HAP
Consulting, a boutique brand licensing and marketing firm based in
New York City.
Editor's note: Photos are available at
https://www.cruiseimagelibrary.com/c/z52lbbyv.
HAL
CONTACT:
|
Sally
Andrews
|
PHONE:
|
800-637-5029
|
EMAIL:
|
pr@hollandamerica.com
|
To view the original version on PR Newswire,
visit:http://www.prnewswire.com/news-releases/holland-america-line-launches-partnership-with-americas-test-kitchen-to-bring-new-dynamic-cooking-shows-on-board-300330582.html
SOURCE Holland America Line