Today Mediaweek, a Nielsen Business Media publication,
re-launches its online extension of the 17-year leading
business-to-business weekly, Mediaweek.com.
The retooled Web site features an abundance of new multimedia
components, Web videos, podcasts, breaking news, a cohesive data center
and a strengthened online community.
“Our goal has always been to offer the best
analysis, the most relevant data and the latest media industry news,”
says Michael Bürgi, editor in chief and
associate publisher of Mediaweek. “The
revamped Mediaweek.com allows us to deliver this brand promise at the
highest levels—offering innovative
technology, access to major data portals, advanced search capabilities,
streaming video and an interactive forum for ideas and discussion. The
site also allows our audience to comment on our coverage, and we welcome
their input.”
Expanding on the widely-popular “Programming
Insider” and “The
Download”—podcasts
focused on media ratings and digital trends—Mediaweek.com
now offers regular streaming video on Mediaweek TV, new podcasts
to accompany regular online and in-print columns and a “Special
Reports” section to showcase the array of
special features and articles. The new and revamped multimedia
components include:
L.A. Files: Hosted by senior editor and Hollywood expert, Alan
Frutkin, the regular video segments will focus on the latest
entertainment, celebrity and media news to hit Hollywood. Frutkin will
deliver the inside scoop from the sets of some of today’s
hottest TV shows, and sit down with top programming executives in the
industry.
This Week’s Issue: This new podcast,
hosted by managing editor Lisa Granatstein and senior editor Lucia
Moses, takes a spin through the pertinent issues facing the magazine
industry, specifically advertising, circulation and editorial. A
monthly Webcast accompanies this segment, featuring in-depth data and
hard numbers.
Pith & Vinegar: Anthony Crupi, senior editor, elaborates on
his unique and eccentric print column focusing on the latest
programming trends in cable TV and the digital media worlds in this
new podcast.
The Download: This podcast highlights key digital issues
touched on in executive editor Jim Cooper’s
monthly column “The Download.”
Hosted by Cooper, but often featuring a guest speaker from the media
agency world, the podcast offers insights for media buyers, content
providers and users into navigating the dizzying digital landscape.
Programming Insider: As part of the “Programming
Insider” franchise, senior editor Marc
Berman, aka “Mr. TV,”
reports on television ratings and genres in this monthly Webcast. The “Programming
Insider” section of the site also includes
access to the chat forum, PIFeedback.com, the daily “Programming
Insider” newsletter and his weekly “Mr.
TV” column.
“With video as the centerpiece of the new
Mediaweek.com, our clients will be able to bring their programs and
products to life in an expansive new way. There are numerous rich media
opportunities, and our Channel Sponsorship is more robust than ever,”
says Mediaweek publisher Geri FitzGerald. “The
re-launched Web site offers advertisers enhanced ways to deliver their
message to Mediaweek’s audience of
media buyers and planners.”
A comprehensive data center will provide users with specific industry
and data related reports, profiles, metrics and charts, including:
Magazine Monitor: Weekly customized charts and analysis on ad
pages broken down by magazine categories.
Rapid Report: A monthly report and analysis of circulation data
supplied by the Audit Bureau of Circulations.
Market Profile: Bi-weekly reports on the top 25 markets
featuring analysis and data on all local media supplied by Nielsen
Media Research and other data providers.
BuzzMetrics: A fever chart highlighting the most-buzzed about
TV shows on the Web.
In addition to national and local broadcast TV, cable TV, radio,
magazines, newspapers and digital news, the revamped Mediaweek.com
features a new section entitled “Out There,”
focusing on the burgeoning out-of-home marketplace. The site also
incorporates a new top-line alert to red-flag live news as it breaks, as
well as updates that toggle across the page to give users the
opportunity to view the latest news in each medium.
Focusing on growing the Mediaweek community, the new “community
tab” on the site will highlight columns
written by staff and contributors, and will present the most-read and
most-emailed stories on Mediaweek.com.
About Mediaweek
Mediaweek is the only advertising trade offering in-depth
coverage of all the major ad-supported media—digital
media, network TV, cable TV, syndication, TV stations, radio, print and
out-of-home media. Tracking the multi-billion dollar ad industry, Mediaweek
uncovers the latest ideas and trends in digital, print and
electronic content, offering insights and analysis to help decision
makers sift through the explosion of media choices and the rise of
direct-to-consumer media channels. Mediaweek.com brings readers
up-to-the-minute developments about media companies and content.
Mediaweek is published by Nielsen Business Media, part of The
Nielsen Company, a global information and media company.
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