TYSONS CORNER, Va.,
March 3, 2015 /PRNewswire/
-- MicroStrategy® Incorporated (Nasdaq: MSTR), a
leading worldwide provider of enterprise software platforms, today
announced that Hilton Worldwide Holdings Inc. has deployed the
MicroStrategy Analytics Platform™ to targeted business areas in
support of Hilton's enterprise data platform. Hilton
Worldwide is a leading global hospitality company, spanning the
lodging sector from luxury and full-service hotels and resorts to
extended-stay suites and focused-service hotels.
"At Hilton, we're really the combination of several companies
that have come together over the last 15 years," said Jess Petitt, Senior Director, Business Analytics
at Hilton Worldwide. "And through that, we've obviously
created data governance issues that needed to be resolved. What
MicroStrategy gives us is an enterprise analytics platform that
sits on our enterprise warehouse. In the future, our goal is to
enable our user community, from our executives all the way to
property managers, to track KPIs across the organization and create
visualizations, data discovery, and standardized reporting."
Hilton is focused on delivering KPIs from across the
organization to drive strategic decision-making. For targeted
functional areas of the business, dedicated dashboards, reports,
and analytics empower individual users to act on data-driven trends
and outliers. Improved access to data will ensure that the right
information is in the right hands as Hilton expands its enterprise
analytics audience. To learn how Hilton Worldwide relies on
MicroStrategy, visit:
https://www.youtube.com/watch?v=OdXRpb4ky1A.
"Speed to market from an analytics perspective is crucial, and
getting accurate data quickly into the hands of the right people
using the right tools is integral to our analytics strategy," added
Petitt. "Our use of analytics is evolving for us as an
organization. We've been able to start driving insight into
information that previously would have taken days or weeks.
As we continue to evolve as a company, we're going to be able to
drive significant value to our decision makers and ensure that
we're delivering on our business intelligence objectives."
"Hilton Worldwide has offered governed analytics a warm
welcome," said Paul Zolfaghari,
President, MicroStrategy Incorporated. "Here is a terrific
example of a leading global organization that has deployed
MicroStrategy to analyze its corporate data in an exciting,
user-friendly, and mobile way. Unlike other stand-alone
visual data discovery tools, MicroStrategy empowers an entire
global operation with self-service productivity and the security,
scalability, and governance of an enterprise-caliber analytics
solution."
About Hilton Worldwide
Hilton Worldwide (NYSE: HLT) is
a leading global hospitality company, spanning the lodging sector
from luxury and full-service hotels and resorts to extended-stay
suites and focused-service hotels. For 95 years, Hilton Worldwide
has been dedicated to continuing its tradition of providing
exceptional guest experiences. The company's portfolio of twelve
world-class global brands is comprised of more than 4,300 managed,
franchised, owned and leased hotels and timeshare properties, with
more than 715,000 rooms in 94 countries and territories, including
Hilton Hotels & Resorts, Waldorf Astoria Hotels & Resorts,
Conrad Hotels & Resorts, Canopy by Hilton, Curio - A Collection
by Hilton, DoubleTree by Hilton, Embassy Suites Hotels, Hilton
Garden Inn, Hampton Hotels, Homewood Suites by Hilton, Home2 Suites
by Hilton and Hilton Grand Vacations. The company also manages an
award-winning customer loyalty program, Hilton HHonors®.
Visit news.hiltonworldwide.com for more information and
connect with Hilton Worldwide
at www.facebook.com/hiltonworldwide,
www.twitter.com/hiltonworldwide,
www.youtube.com/hiltonworldwide, www.flickr.com/hiltonworldwide,
and www.linkedin.com/company/hilton-worldwide.
About MicroStrategy Incorporated
Founded in 1989,
MicroStrategy (Nasdaq: MSTR) is a leading worldwide provider of
enterprise software platforms. The Company's mission is to
provide enterprise analytics, mobility, and security platforms that
are flexible, powerful, scalable, and user-friendly. To learn more,
visit MicroStrategy online, and follow us on Facebook and
Twitter.
MicroStrategy, MicroStrategy Analytics Platform, MicroStrategy
Mobile, and MicroStrategy Usher are either trademarks or registered
trademarks of MicroStrategy Incorporated in the United States and certain other
countries. Other product and company names mentioned herein
may be the trademarks of their respective owners.
MSTR-G
Contact:
Claudia
Cahill
MicroStrategy Incorporated
703-270-2207
ccahill@microstrategy.com
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SOURCE MicroStrategy Incorporated