Comcast Kicks Off Super Bowl Weekend with Live Twitter Autograph Session

Rookie of the Year, Odell Beckham Jr., signs Tweets before the NFL Honors

Comcast today announced a “#SignMyTweet” event with NFL rookie sensation, Odell Beckham Jr. The NY Giants wide receiver, voted Rookie of the Year by both Sporting News and the PFWA (and expected to take home the NFL’s official award on Saturday), will be signing fan Tweets during a 2-hour live autograph session before Saturday’s NFL Honors. Fans can submit Tweets starting Wednesday, January 28, for a chance to receive an oversized version of their own Tweet, signed by Odell himself. The event is hosted by XFINITY, Comcast’s residential service brand and the nation’s largest video and high-speed Internet provider.

“We wanted to give fans more than a Super Bowl commercial. The chance to get a Tweet signed by one of the most electrifying players in the NFL today, who had the most amazing catch of the year, is something no other brand can offer,” said Peter Intermaggio, SVP Marketing Communications. “#SignMyTweet brings together great technology and the excitement of live sports, all things that customers have come to expect from XFINITY.”

Here’s how it works:

On Wednesday, January 28, Odell will Tweet an official #SignMyTweet announcement. From that point on, any fan who wants an autograph must hustle and Tweet to @XFINITYSports using the hashtag #SignMyTweet. Odell will then sign tweets on Saturday, January 31, from 1-3pm EST. The signed Tweets are then mailed to fans as a souvenir. This is the second #SignMyTweet event for XFINITY, and as they saw last time around with NFL Hall-of-Famer Emmitt Smith – it’s a dream come true for fans, giving them an authentic connection with their sports heroes.

“I’ve been blessed with such amazing support from fans across the country,” says Odell, “The Twitter autograph session is such an incredible way to give them something back.”

Odell Beckham Jr. is best known for the unbelievable touchdown catch he made against the Dallas Cowboys on November 23rd. While he is just completing his rookie season, he finished as a top 10 Wide Receiver, was picked 4th overall for the Pro Bowl and is a frontrunner for the NFL Rookie of the Year Award at this Saturday’s NFL Honors Ceremony.

XFINITY customers have access to the most live sports and the fastest in-home WiFi. With the X1 Entertainment Operating System, viewers can follow all the action like never before with cool features like the sports app, live in-home streaming and cloud DVR and a new trending guide powered by Twitter.

More information can be found at: SignMyTweet.com

About Comcast Cable

Comcast Cable is the nation's largest video, high-speed Internet and phone provider to residential customers under the XFINITY brand and also provides these services to businesses. Comcast has invested in technology to build an advanced network that delivers among the fastest broadband speeds, and brings customers personalized video, communications and home management offerings. Comcast Corporation (Nasdaq: CMCSA, CMCSK) is a global media and technology company. Visit www.comcastcorporation.com for more information.

Comcast CorporationSteven Restivo, 215-286-3507Steven_Restivo@comcast.com

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