LOS ANGELES, Sept. 28, 2015 /PRNewswire/ -- Global nutrition
company, Herbalife (NYSE: HLF), and global soccer legend
Cristiano Ronaldo, announced today
the launch of Herbalife's premiere sports drink: "CR7 Drive".
As Ronaldo's official nutrition sponsor, CR7 Drive is the
crowning jewel in the nutrition company's relationship with its
famed athlete and reflects months of collaboration between
them. Herbalife has been committed to the athlete both on and
off the field as part of its multi-year agreement with Ronaldo, and
CR7 Drive was designed to optimize his performance and address his
specific nutritional needs.
"Cristiano Ronaldo takes
nutrition very seriously and recognizes how a proper diet in
combination with select nutrients can help bolster performance,"
said Michael Johnson, chairman and
CEO, Herbalife. "We developed CR7 Drive specifically for and with
Ronaldo, but his needs are not all that different from the everyday
athlete or fitness enthusiast, and we are honored to make CR7 Drive
available to athletes at all levels."
"Herbalife understands how critical nutrition is for my
performance," said Cristiano
Ronaldo, forward for Real Madrid C.F. "Working with
dedicated Herbalife sports science staff to develop CR7 Drive has
been incredibly rewarding and demonstrates what a true partnership
should be like. I look forward to helping athletes around the world
understand how nutritious products can help them perform."
CR7 Drive is a contemporary take on traditional sports drinks,
without any artificial flavors or sweeteners. Light tasting and
refreshing, it helps athletes refuel and rehydrate before and
during exercise. It supplies carbohydrates for energy and replaces
what is typically lost in sweat including key electrolytes. CR7
Drive is great for a range of activities including: soccer,
spinning, running, or other sports that significantly increase
heart rate.
Like all Herbalife24® products, CR7 Drive has been tested for
all banned substances through the NSF Certified for Sport program
and meets the stringent standards set forth by the dietary
supplement Good Manufacturing Practices.
A team of Herbalife professionals works with Ronaldo to help him
optimize his day-to-day nutrition and provide expert
recommendations on how he could improve his overall performance
with targeted and purposeful supplementation. It was in this
collaboration that CR7 Drive was born.
About Herbalife:
Herbalife is a global
nutrition company that has been changing people's lives with great
products since 1980. Our nutrition, weight-management, energy and
fitness and personal care products are available exclusively to and
through dedicated Independent Herbalife
Members in more than 90 countries. We are committed to
fighting the worldwide problems of poor nutrition and obesity by
offering high-quality products, one-on-one coaching with an
Herbalife member and a community that inspires customers to live a
healthy, active life.
We support the Herbalife Family Foundation (HFF) and its Casa
Herbalife programs to help bring good nutrition to children in
need. We also sponsor more than 190 world-class athletes, teams and
events around the globe, including Cristiano Ronaldo, the LA Galaxy and champions
in many other sports.
The company has over 7,800 employees worldwide, and its shares
are traded on the New York Stock Exchange (NYSE: HLF) with net
sales of $5 billion in 2014. To learn
more visit Herbalife.com or IAmHerbalife.com.
About Cristiano
Ronaldo:
Only a few select athletes transcend their
sport to become mainstream superstars. Cristiano Ronaldo sits comfortably among that
small crowd. From his early days as a rising star with Sporting
Lisbon, to his status as a multiple World Player of the Year,
Ronaldo has earned more trophies, plaudits and records than many
players struggle to dream of. And he shows no signs of slowing
down.
Known the world over for his blistering speed and deadly eye for
goal, he has become a pivotal figure in modern football. Yet
Ronaldo's success hasn't come without sacrifice. At a young age, he
left his family's modest home in Madeira to chase his ambition of
becoming a professional footballer with Sporting Lisbon. It was a
move that soon paid dividends, and by his 18th birthday, his
combination of speed and rare dribbling ability was already
delighting fans and pundits alike.
One such admirer was Sir Alex
Ferguson, whose Manchester United side came calling in 2003.
Under the great manager's tutelage, Ronaldo honed his natural
ability to become a world-beater. In six seasons at Old Trafford,
he scored over 110goals, and collected a staggering nine domestic
and international trophies. His outstanding return in front of goal
helped define arguably Europe's
best club team during that period. Yet bigger things were still to
come.
By 2009, Ronaldo was the figurehead of Portugal's international side and proudly wore
the captain's armband. He was also the world's then most expensive
footballer following a move from Manchester to Real Madrid. As the talisman of
a Galácticos side regularly stuffed with the game's best talents,
Cristiano has reached the pinnacle of the game. With three World
Player of the Year honors, two Champions League medals, plus a slew
of league titles and scoring records for both Manchester United and
Real Madrid, Ronaldo has secured his standing as a legend of the
game. Cristiano Ronaldo is the only
player to have won the European Golden Shoe four times.
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SOURCE Herbalife