Herbalife Returns as Official Nutrition Sponsor of the 2014 Billboard Latin Music Conference and Awards
April 16 2014 - 2:31PM
Business Wire
Global Nutrition Company Renews Exclusive
One-Time Agreement with Billboard
Herbalife (NYSE: HLF) announced its participation for a second
consecutive year as the exclusive nutrition sponsor for Latin
music's premier event, the Billboard Latin Music Conference and
Awards taking place in Miami on April 21-24, 2014.
Having exclusivity in the nutrition and direct-selling
categories, as well as being the conference bag sponsor for the
2014 Billboard Latin Music Conference and Awards, Herbalife will
provide a Nutrition Station at the venue supplying all attendees,
speakers and artists with nutritious snacks such as protein bars,
hydration and energy drinks throughout the event.
"Exposing the Herbalife brand to the music industry has been a
great experience for us, as we recognize the importance fitness and
nutrition has for artists in particular, and many people in the
industry. It gives us great pleasure to partner once again with
Billboard Latin Music Conference and Awards and we are grateful for
the opportunity to continue sharing our nutrition philosophy and
healthy products with the Latin music community," stated Ibi
Fleming, senior vice president and managing director, Herbalife
North America.
The 2014 Billboard Latin Music Conference and Awards Presented
by State Farm® in Association with Pepsi, is the longest-running
Latin music awards and features three days of presentations and
panel discussions, exclusive Q&As, never-before-heard case
studies from the biggest brands and digital marketers; cutting-edge
artist showcases featuring some of the hottest acts; and access to
parties and networking opportunities with senior executives and
artists who are moving the industry forward. Registration to the
Conference also includes access to the Billboard BASH — a
pre-Billboard Latin Music Awards party featuring performances by
some of this year's finalists - and The Billboard Latin Music
Awards Presented by State Farm. The Billboard Latin Music Awards,
produced and broadcast live by Telemundo, is the only recognition
that truly reflects the best in Latin music, as determined by
actual sales and radio play.
"It’s always rewarding when we have returning sponsors like
Herbalife commit to our event and who bring added value to our
conference participants,” said Cebele Marquez, director of
sponsorships for Billboard. “Thanks to Herbalife’s participation as
our conference bag and official nutrition sponsor, we are certain
that our conference attendees, speakers and participating artists
will stay healthy and properly energized during the multiple panel
sessions and events leading up to the awards show on April 25.
We're delighted to welcome Herbalife back for a second consecutive
year as a sponsor and look forward to a great program.”
Herbalife also sponsors over 100 sporting events, teams and
athletes around the world, as well as community based organizations
and non profit groups such as NALEO (National Association of Latino
Elected and Appointed Officials), Somos El Futuro, HOPE (Hispanas
Organized for Political Empowerment), and CHLI (Congressional
Hispanic Leadership Institute), to name a few, that reflect the
company's commitment to fomenting a healthy active life supported
by good nutrition in the Latino community. These sponsorships also
include the Los Angeles Galaxy soccer club, and Pumas soccer club
in Mexico.
About Herbalife Ltd.
Herbalife Ltd. (NYSE:HLF) is a global nutrition company
that sells weight-management, nutrition, and personal care products
intended to support a healthy lifestyle. Herbalife products
are sold in over 90 countries through and to a network of
independent distributors. The company supports the Herbalife
Family Foundation and its Casa Herbalife program to help bring
good nutrition to children. Herbalife's website contains
a significant amount of financial and other information
about Herbalife, for investors
at http://ir.Herbalife.com. The company encourages investors
to visit its website from time to time, as information is updated
and new information is posted.
About Billboard
Billboard is the world’s most influential music brand, built on
the most complete and well respected database of charts across all
music genres. The Billboard charts define success in music. From
the iconic Billboard magazine to Billboard.com which is the
ultimate consumer-facing destination for millions of passionate
music fans, to the industry’s most elite conference series and
influencer events including the Power 100 and Women in Music – the
Billboard brand has unmatched authority among fans, artists and the
industry alike.
Herbalife Media ContactMarco Gonzales,
310-258-7120marcog@herbalife.com
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