Herbalife Expands Partnership with American Youth Soccer Organization with Launch of “Fit from the Sidelines” Program
September 15 2014 - 12:12PM
Business Wire
Unveils New Microsite Dedicated to Family
Fitness
Herbalife (NYSE: HLF), a leading global nutrition company, today
announced that it is partnering with the American Youth Soccer
Organization (AYSO) to launch a new healthy-living program called
“Fit from the Sidelines.” The program expands Herbalife’s six-year
partnership with AYSO to highlight and educate families about the
importance of a healthy, active life.
“Fit from the Sidelines” will provide simple exercises and
activities that parents can easily do from the sidelines of their
children’s soccer games and practices. Herbalife’s director of
worldwide fitness education and former Olympic athlete Samantha
Clayton is working with AYSO to create and lead the program. The
10-week long program is geared toward busy parents and includes
tips and information about health, nutrition and exercise. The
program will help parents lead healthy and active lifestyles while
still making time to cheer on their kids. AYSO will begin
implementing the “Fit from the Sidelines” program nationwide
throughout September.
Herbalife and AYSO have also partnered to create and launch a
new family microsite. The site provides nutrition education and
fitness information specifically for families.
“Herbalife is proud to expand its partnership with AYSO and
support this important initiative,” said Samantha Clayton.
“Herbalife has always been a leader in promoting a community-based
approach to healthy and active lifestyles – and this new program
aligns with our mission. For too many parents, balancing busy lives
and active children means that their personal fitness and health
goals have to take a backseat. The ‘Fit from the Sidelines’ program
helps inspire parents to be involved with their children and strive
to achieve their personal fitness goals. With this program, parents
can achieve a better balance and a sustainable roadmap to a
healthier life – and we at Herbalife are thrilled to play a part in
it.”
Herbalife and AYSO are also sponsoring Facebook, Twitter and
Instagram contests to encourage parents nationwide to get fit with
their kids. From September 19 – November 23, 2014, AYSO parents are
encouraged to post photos using the hashtag #FitFromTheSidelines.
Each week, a winner will be selected. The AYSO league with the most
submissions after 10 weeks will get to participate in a clinic with
USA soccer star Omar Gonzalez.
ABOUT HERBALIFE LTD.
Herbalife Ltd. (NYSE:HLF) is a global nutrition company that
sells weight-management, nutrition, and personal care products
intended to support a healthy lifestyle. Herbalife products are
sold in over 90 countries through and to a network of independent
distributors. The company supports the Herbalife Family Foundation
and its Casa Herbalife program to help bring good nutrition to
children. The Herbalife website contains a significant amount of
financial and other information about Herbalife, for investors at
http://ir.Herbalife.com. The company encourages investors to visit
its website from time to time, as information is updated and new
information is posted.
ABOUT AYSO
AYSO was founded in Torrance, Calif., in 1964 and is celebrating
its 50th Anniversary in 2014. It was the dream of a group of
devoted soccer enthusiasts who started the organization out of
their own garage with nine teams. Today, the national non-profit
has more than 50,000 teams, nearly 900 community leagues, and
500,000 players nationwide. Its alumni tops 6,000,000, including
some of the top professional soccer players in the U.S. AYSO is
founded on Six Philosophies which include Everyone Plays®, Balanced
Teams™, Open Registration™, Positive Coaching, Good Sportsmanship
and Player Development.
AYSO’s vision of enriching children’s lives through soccer is
supported by a wide variety of corporate sponsors including FOX
Sports 1, DOLE Fruit Squish’ems, SCORE, Herbalife, Shutterfly,
Kerrygold, Nestlé’s® NESQUIK®, and BJ’s Restaurants. FOX Sports 1
is also the Presenting Sponsor of AYSO’s 50th Anniversary.
Herbalife Ltd.Mike Gutierrez,
213-745-0401michaelgu@herbalife.com
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