Hemnet Selects PubMatic to Exclusively Power its Programmatic Advertising
February 08 2016 - 3:00AM
Business Wire
PubMatic, the marketing automation software company for
publishers, today announced it has been selected by Hemnet, one of
the largest publishers in Sweden, to exclusively power the
publisher’s programmatic advertising strategy across its desktop
and mobile inventory. This is Hemnet’s first entry into the
programmatic space, as it responds to the significant demand from
advertisers and media agencies in the Swedish market for automated
advertising.
After carefully vetting several different SSPs, Hemnet chose
PubMatic as its exclusive provider. Hemnet will work with PubMatic
to monetize the significant programmatic opportunity that exists in
the Swedish market. In fact, PubMatic’s Q4 2015 Quarterly Mobile
Index (QMI) revealed that monetized mobile impression volume in
EMEA was up 82 per cent in Q4 2015, year-over-year. Advertisers and
buyers will benefit significantly from the scale and valuable
audience of this new high-quality inventory.
“We decided to expand our advertising operations into
programmatic because many of our customers have expressed interest
in these solutions, and the technology is mature. We chose PubMatic
because they are a large, stable company with a very strong local
presence and expertise,” said Christian Viklund, Director,
Commercial Analysis at Hemnet.
“As the fifth largest site in Sweden, we are extremely excited
to be able to meet our customers’ demand fully. We look forward to
working with our customers and PubMatic to develop the best
solutions in programmatic buying,” said Sandra Ohlsson, VP sales at
Hemnet.
Jonas Olsen, Country Manager Nordics at PubMatic added: “We are
thrilled to be Hemnet’s first and only programmatic partner. As the
publishing industry becomes more sophisticated with programmatic
advertising strategies, we are delighted to be able to provide
another world-class publisher with our one platform solution, and
our demand partners with new high-quality, transparent inventory.
We look forward to coupling our technology with Hemnet’s extensive
scale and high quality inventory across its desktop and mobile
properties.”
About Hemnet
Hemnet is Sweden's most popular service for real estate search
with a total of up to 2.6 million unique visitors per week. Hemnet
founded in 1998 and owned by Fastighetsmäklarf�rbundet FMF,
Mäklarsamfundet, Fastighetsbyrån och Svensk
Fastighetsf�rmedling.
About PubMatic
PubMatic is the leading marketing automation software company
for publishers. Through real-time analytics, yield management, and
workflow automation, PubMatic enables publishers to make smarter
inventory decisions and improve revenue performance. Focused on
serving the needs of premium publishers, PubMatic inspires buyer
confidence by providing flexibility in audience discovery and
planning media campaigns through its Media Buyer Console and APIs.
The company's marketing automation software platform provides a
global roster of comScore publishers with a single view into their
advertiser relationships across every screen, every channel and
every format. PubMatic was ranked by Deloitte as one of the fastest
growing companies in the US for the fourth consecutive year in
2015. The company has offices worldwide, and is headquartered in
Redwood City, California.
PubMatic is a registered trademark of PubMatic, Inc. Other
trademarks are the property of their respective owners.
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Global
ContactsPubMaticNicole Kapner, 516-343-9134Manager,
Corporate Communicationsnicole.kapner@pubmatic.comorJonas Olsen,
0702 708 507Country Manager
Nordicsjonas.olsen@pubmatic.comorHenmetSandra Ohlsson, 070
340 39 99VP Salessandra.ohlsson@hemnet.seorChristian Viklund, 072
248 40 39Director Commercial
Analysischristian.viklund@hemnet.seorStaffan Tell, 073-367 66 85PR
Director