Hefty(R) Serve 'n Store(TM) Everyday Interlocking Plates Serve up a NEW Way to Eat, Store and Reheat Meals

Date : 05/04/2005 @ 1:00PM
Source : PR Newswire
Stock : Pactiv Corp (PTV)
Quote : 24.63  -0.18 (-0.73%) @ 8:00PM
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Hefty(R) Serve 'n Store(TM) Everyday Interlocking Plates Serve up a NEW Way to Eat, Store and Reheat Meals

Hefty(R) Serve 'n Store(TM) Everyday Interlocking Plates Serve up

a NEW Way to Eat, Store and Reheat Meals

Revolutionary Innovation Simplifies Mealtime

LAKE FOREST, Ill., May 4 /PRNewswire/ --

Here's an everyday plate that can

truly handle a FULL plate of mealtime tasks: serving, microwave reheating and

storing food in the fridge. Hefty(R) Serve 'n Store(TM) disposable tableware

will revolutionize how families serve, store and prepare their food everyday.

Serve 'n Store(TM) plates and bowls feature innovative, interlocking rims that

allow them to be snapped together to become storage containers - every plate is

a lid, and every lid is a plate.

Mealtime in the Kitchen Made Easier

Families are so busy these days that often times they don't even get to eat

dinner together. "Hefty(R) Serve 'n Store(TM) Everyday tableware makes it

simple to serve a meal anytime, store leftovers without a fuss in a truly

disposable container, later reheat and serve again with no extra dishes or

cleanup," said John Schwab, Senior Vice President and General Manager -

Hefty(R) Consumer Products. "Also, just think, no more worrying about kissing

your good containers good-bye when you send food home with guests."

Serve 'n Store(TM) Everyday plates and bowls are available in white 9-inch and

10-inch plates and 24-ounce bowls. Each item connects to its own size, and the

9-inch plate also connects to the bowl to create deeper storage.

Serve 'n Store(TM) Makes Summer Fun Easy

Just in time to dine al fresco, Hefty(R) allows you to pack up your meals and

enjoy the outdoors with ease. Just dish up the meal on a plate, snap another

plate on top and you are on your way to the outdoors - even if it is in your

backyard.

Accent the perfect special occasion with Hefty(R) Serve 'n Store(TM) Party

tableware, which offers a colorful way to entertain and features easy-grip

handles for convenient carrying.

Like Hefty(R) Serve 'n Store(TM) Everyday Plates, Party plates and bowls are

also designed with interlocking rims, so each item connects to its own size,

and are available in red or blue 9-inch and 10-inch plates and 18-ounce bowls.

The Party plates are not to be used in the microwave.

About Hefty(R)

The Hefty(R) brand is one of the nation's most trusted and recognized brands

and is a leader in the following meal and mess management market segments in

which it competes: the drawstring segment of the waste bag market (e.g.

CinchSak(R)), the slider segment of the food bag market (OneZip(R)), disposable

foam tableware, disposable everyday children's plates (Zoo Pals(R)) and

disposable aluminum cookware (EZ Foil(R)).

About Pactiv

Pactiv Corporation, (NYSE:PTV), a $3.4 billion company, is a leading provider

of advanced packaging solutions for the consumer, foodservice/food packaging

and protective/flexible packaging markets. The specialty packaging leader

currently operates in 16 countries around the world. For more information

about Pactiv, visit the company's Web site at: http://www.pactiv.com/ .

DATASOURCE: Pactiv Corporation

CONTACT: Debbie Friggens, MS&L PR, +1-312-861-5277,

Web site: http://www.pactiv.com/


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