CHICAGO, May 19, 2017 /PRNewswire/ -- C.A. Fortune,
based in Chicago, is capitalizing
on the growing consciousness of today's better-for-you consumer
food products market. After four years of strategic and planned
growth, C.A. Fortune, a privately-held natural, specialty and
bakery/deli sales and marketing agency, announces the company has
joined forces with Portland, OR,
based Bridge Sales & Marketing, completing the agency's goal of
providing coast to coast coverage for its client brands and retail
customers.
The transaction with Bridge Sales & Marketing expands C.A.
Fortune's coverage to include Oregon, Washington, Idaho, Montana and Alaska. "We feel this is the right time and
the right fit for us," said Doug
Brynelson, who founded Bridge Sales & Marketing along
with his wife Marcia. "Working as part of the C.A. Fortune team
will not only bring a myriad of additional resources, but allow us
the opportunity to focus on what we do best, being in the stores,
and developing relationships with buyers at both headquarter and
store level."
"The Bridge team has been able to construct an incredible,
reputable business across the Pacific Northwest. From the strong
culture in which they operate, to the level of service they provide
their client and customer partners, it was truly a perfect match
for both firms," said Tyler Lowell,
Managing Partner of C.A. Fortune. "We could not be happier with
bringing the Bridge group into our organization."
Marking its eighth transaction in just under four years, C.A.
Fortune has vastly expanded beyond its initial upper-Midwest roots
in 2013, to today employing more than 300 associates, and with
seven offices across the U.S. – solely focused on the
natural/organic, specialty/conventional and bakery/deli space.
"Today is a special day in the history of C.A. Fortune, and will
go down as one we'll always remember," said Lowell, a former
collegiate baseball player at Valparaiso
University who started his career in grocery management with
internationally renowned supermarket leader Aldi. "Between
unsurpassed support from my three business partners, to our team
members all across the country who bought into the company's vision
and mission from day one, we're proud to celebrate as a team today.
As we stress in almost every internal meeting we conduct, our goal
has always been, and will continue to be, positive disrupters
within the industry. As a result of the latest transaction, we will
now be able to deliver an intimate, boutique level of service to
our client and customer partners, yet on a national scope.
Following one of our guiding principles dating back to the very
beginning, the foundation for achieving such service will continue
to reside in our number one asset, our people."
C.A. Fortune's continued growth solution has been a boon for
smaller, medium, and larger-sized natural, specialty and
bakery/deli consumer packaged goods companies that rely on agencies
to market their products to retailers and consumers.
For example, Three Bakers, a manufacturer and marketer of
gluten-free baked goods, breads, pizzas, rolls and dry snacks, was
represented by numerous agencies across the country before
partnering with C.A. Fortune.
"Prior to C.A. Fortune, we had a network of eight agencies
across the United States. Managing
it was cumbersome, from the number of contacts, to the quality of
talent, etc.," said Eric
Shellenback, President and Managing Director of Three
Bakers, based in Scranton, PA.
"Following the initial appointment of C.A. Fortune, I now have one
contact — and communication is much more efficient. Remarkably,
C.A. Fortune has successfully acquired quality agencies with local
knowledge and relationships. In addition, they've been able to
effectively scale the same client-focused and customer-centric
service level that I remember, dating back to when we first decided
to partner with them. It was an easy decision to continue to add to
their coverage as they expanded."
About C.A. Fortune
Founded in 1983, C.A. Fortune is a leading full-service consumer
products sales and marketing agency specializing in the
Natural/Organic, Specialty/Conventional and Bakery/Deli trade
channels. The company, with more than 300 employees nationwide, is
headquartered in Chicago with
regional offices in New York City
metro, Dallas, San Francisco, Los
Angeles, Denver and
Portland, OR.
Visit www.CAFortune.com.
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Joelle
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SOURCE C.A. Fortune