Healthnotes®, the leader in wellness marketing
programs for food and drug retailers, today announced that it has become
Aisle7™. This change reflects rapid growth in
the Company’s storewide solutions and
expansion beyond its original vitamin and supplement focus to include
products across every aisle of the store —
driven by the mainstreaming of health and wellness, and the simultaneous
growth of emerging forms of shopper marketing.
“The progression to Aisle7 is a natural move
for Healthnotes,” said Jim Wisner, President
of Wisner Marketing Group, a long-time consultant to the food and drug
retail industry. “The company has been
expanding beyond their health roots into a true storewide wellness
marketing program over the past several years, and while health remains
at the core of what they do, Aisle7 is a powerful cross-selling solution
for retailers to drive sales throughout the store.”
Healthnotes began expanding into a storewide marketing solution in 2006,
and has seen over 40% annual growth in this segment of the business,
with even stronger growth predicted for the future.
Dr. Skye Lininger, founder of Healthnotes/Aisle7, noted that, “Aisle7
builds on the great history of Healthnotes, expanding programs to
encompass the entire store and helping retailers connect with shoppers
in new ways to capitalize on the powerful health and wellness trends. We’re
excited to bring these changes to the marketplace and help retailers
create truly compelling wellness-based marketing programs that grow
sales and loyalty.”
New Leadership Poised for Rapid Growth of Aisle7
As part of the transition to the new brand and company direction,
Jeffrey P. Beyer, Chief Operating Officer for Healthnotes/Aisle7 for the
past three years, will become CEO; while Dr. Lininger will continue in
his Founder and Chairman roles.
“Jeff has been instrumental in our success
over the past three years and a key driver behind our transformation
from a point solution to a storewide marketing program. His vast
experience in building companies and products that thrive in the
marketplace makes him a natural fit for the role of CEO and will serve
him well in taking the company to the next level,”
stated Dr. Lininger. “This change allows me
to focus my energies on strategic business development and partnership
opportunities. I have full confidence that Jeff will lead Aisle7 to even
greater successes in the coming years.”
In addition to the leadership change, Aisle7 has appointed Michael
Sansolo, former Senior Vice President of the Food Marketing Institute,
to its Board of Directors. See companion press release “Michael
Sansolo Joins Aisle7 Board of Directors,”
issued on May 5, for more details.
Exciting New Products: Preview at the FMI Show
As part of the change to Aisle7, the company will be launching a series
of new products this year. The all-new Aisle7 platform delivers a
personalized wellness-driven shopper marketing program to enhance the
shopping experience, inspire loyalty, and drive purchases, in every
aisle, every day. Beta versions of some of these new products will be on
display at the Aisle7 booth, #1583, at the FMI Show in Las Vegas this
week.
The Company will release the new products, Aisle7 In-Store 2008
and Aisle7 Online 2008, this summer, along with companion product
extensions offering unprecedented ease of use, advanced functionality,
and streamlined integration with retailer and third-party systems.
“We are a long-time customer and supporter of
Healthnotes, and are thrilled to see the transformation to Aisle7. It’s
a culmination of the significant changes to their products and focus
over the past several years,” said Helen
Neville, Director of Marketing for New Seasons Market. “As
a retailer, we’re excited because the new
programs are highly customizable, allowing us to tightly integrate
useful information and marketing messages into the shopping experience
in unique and compelling ways.”
Added Beyer, “I’m
eager to bring these new Aisle7 solutions to market to help propel the
Company in its next phase of growth and take advantage of what we
believe are the two major trends in the industry. We have a rich history
of delivering innovative solutions that help drive sales and inspire
shopper loyalty, and we plan to deliver on that tradition for years to
come.”
About Aisle7
Aisle7 delivers a personalized wellness-driven shopper marketing program
providing Fresh Ideas — to enhance the
shopping experience, inspire loyalty, and drive purchases —
in supermarkets, drugstores, and natural product stores worldwide.
As the next generation of wellness-marketing expert Healthnotes, Aisle7
is uniquely positioned to help marketers leverage the powerful health
and wellness trend to connect with millions of consumers at the point of
decision — in-store and online.
The Aisle7 network drives more than 50 million shopper visits annually
across thousands of retail locations and websites worldwide, including
nine of the top ten U.S. supermarkets. Visit www.Aisle7.net
for more information.
Note to editors: AISLE7 and
HEALTHNOTES are trademarks or registered trademarks of Aisle7 in the US
and other jurisdictions.
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