ARMONK, N.Y. and
MEXICO CITY, July 25, 2014
/PRNewswire/ -- IBM (NYSE: IBM) today announced that PLM, a Latin
American healthcare sciences publisher, launched a library of
mobile apps to deliver medical information on conditions such as
cancer and heart disease. Healthcare providers using a mobile
device can now access the most up-to-date information to deliver
better patient care.
Mobile device usage among medical professionals is growing
rapidly, with many relying on smartphones and tablets to access the
information they need at the point of care. According to a recent
report, 9 in 10 healthcare providers will use smartphones in a
professional capacity this year.1 The leading reason
physicians use smartphones is to access drug
information.2
PLM used the IBM MobileFirst application development portfolio
to help convert its medical reference guides into 35 mobile
apps, developed within just weeks, to deliver timely access to
information about diseases, treatments and medicines, enabling
clinicians to improve patient care.
PLM provides the most widely used medical reference guides in
the Spanish-speaking world. Doctors and health specialists have
based millions of treatment decisions on the information in PLM's
database that includes dosing information for different patient
characteristics such as age and weight, and highlights potential
interactions between prescriptions.
"By transforming our products for today's mobile world, PLM has
been able to improve access to timely, accurate information that is
critical to our users, no matter what device or platform they use,"
said Antonio Carrasco, general
manager of PLM. "As our business continues to grow, IBM can support
our evolving mobile initiatives, including the integration of data
analytics to further improve medical decisions across individual
practices, hospitals and laboratories every day."
PLM selected IBM Worklight, part of the IBM MobileFirst
portfolio, for its use of open standards and comprehensive app
development and security capabilities. With IBM, PLM has been able
to standardize all of its mobile initiatives and improve the user
experience across multiple devices and operating systems.
PLM has reduced mobile app development costs, decreased
time-to-market from months to weeks, and influenced changes in how
healthcare providers work. PLM currently has 35 mobile apps that
were developed using the IBM MobileFirst portfolio. These apps are
available for specific treatment areas such as cardiology,
dermatology, obstetrics and oncology.
Going forward, PLM will use the IBM MobileFirst portfolio to
provide clinicians with access to healthcare analytics via mobile
devices. Additionally, with better insight into how the data is
being accessed and applied by clinicians, PLM will be able to
further streamline communications and content, and expand its
business to new regions. For example, PLM will be able to send
alerts to users about the availability of new medicines based on
consulting patterns.
"As healthcare providers increasingly seek greater efficiencies
across clinical workflows, mobile and data analytics will continue
to create new opportunities for innovation," said Julio Velazquez, software manager, IBM Mexico.
"The IBM MobileFirst portfolio is helping organizations like PLM
take advantage of new market opportunities, while delivering
exceptional value that can improve health outcomes."
To learn more about the role of mobile in medical decision
making, read the related post on IBM's A Smarter Planet Blog:
http://ibm.co/1nGjpE6
About PLM
PLM is a publishing company dedicated to the performance and
publishing of pharmaceutical dictionaries, as well as for other
human, animal and plant's health sciences, as well as different
auxiliary health products and services. For 70 years, PLM has
published the most current prescribing information available for
human, animal and plant health in 18 countries throughout
Latin America. For more
information, visit http://www.plmlatina.com/movil/mexico/.
About IBM MobileFirst
IBM's 5,000 mobile experts have been at the forefront of mobile
enterprise innovation. IBM has secured more than 4,300 patents in
mobile, social and security, which have been incorporated into IBM
MobileFirst solutions that enable enterprise clients to radically
streamline and accelerate mobile adoption, help organizations
engage more people and capture new markets. For more information on
IBM MobileFirst, visit the press kit or www.ibm.com/mobilefirst.
Follow @IBMMobile on Twitter, and see IBM MobileFirst on YouTube,
Tumblr and Facebook.
1 - Epocrates Mobile Trends Report 2013
2 - Wolters Kluwer Health 2013 Physician Outlook Survey
Press Contacts:
Susana Maldonado
External Communications
IBM Mexico
Email: smaldona@mx1.ibm.com
Phone: +(52)55-5270-6502
Liz Campbell
External Communications (US)
Email: lcampbell@us.ibm.com
Phone: +1 617-693-2718
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SOURCE IBM