LONDON, Jan. 29, 2015 /PRNewswire/ -- Havas Creative
Group today announced that it is relaunching Havas EHS and Havas
Discovery. The new brand will be called Helia and will also be
expanding the agency's offering internationally. This expansion
will create a go-to-market brand across the US (Chicago, Richmond, Baltimore, and New
York), Europe (London, Cirencester, Warsaw), and China (Shanghai). The Helia group will start with a
combined data-related revenue of over $70
million, more than 200 data scientists, 700 staff, and a
client roster that includes Unilever, easyJet, IBM, Diageo, Sony
PlayStation, Liberty Mutual, and DISH.
This international growth will continue to gain momentum
throughout 2015, as Helia further extends its reach to include
additional agencies within the network and expand into APAC
(Sydney and Singapore), Africa (Cape
Town), and Latin America
(Sao Paulo).
This expansion is part of Havas Creative Group's commitment to
creating a global network that will redefine the face of data as it
relates to creative and digital. It reflects Havas's belief that
data is at the core of its continued growth.
Andrew Benett, Global CEO of
Havas Worldwide and Havas Creative Group, said, "I am delighted to
announce the international expansion of our offering under the
Helia umbrella. At Havas, we believe that we must lead with
innovation, agility, and speed. With this new entity, our strong
expertise in data, digital, and creative will be effectively rolled
out across the globe."
This significant extension and enhancement of the Group's
offering highlights Havas's dedication to building on its strong
data heritage. Led by Havas EHS Group CEO Tash Whitmey, Havas Worldwide Chicago Group
President Paul Marobella, and Havas
EHS Group COO Matt Fanshawe, and
supported by dedicated leads in each office, Helia marks a
significant step forward in Havas Creative Group's continued
evolution of its structure, operations, and offering to deliver
best-in-class creativity, technology, and data to its clients.
Throughout 2014, Havas Creative Group delivered very strong
growth in revenue. Extending its global footprint in 2015 will play
an important role in enabling Helia to further grow its offering
and client base into the future.
About Havas EHS (now Helia)
Havas EHS, part of the
Havas network, is a full-service global agency, and the sole global
digital agency of record for Dove, Surf, and more recently, Dove
Men+Care, with clients as diverse as Tesco Clubcard, E.ON, and
Volvo. Through our creative focus on innovation and digital
initiatives we saw double-digit growth in 2014, with new wins from
Viking Cruises and Heathrow, plus
new business from existing clients such as TSB and Unilever, new
awards for clients including Pets at Home and easyJet, and over 100
new hires across all disciplines. We are building on our data
reputation with the launch of new market-leading data and digital
products in the UK and globally. Now rebranded as Helia, the former
Havas EHS is reshaping its future at real pace, with real
results.
About Havas Discovery (now Helia)
Havas Discovery is
a more intelligent digital, CRM, and data intelligence agency, with
offices in four US cities serving brands around the world. We focus
not just on creating transactions with customers and consumers, but
also on creating relationships that build loyalty over time. Our
skills in data capture and analytics fuel powerful strategies to
generate more qualified leads, motivate action, build ongoing
loyalty, and measure results, all while optimizing marketing spend.
Havas Discovery specializes in delivering large-scale direct
marketing, loyalty, CRM, eCommerce, demand generation, data
intelligence, and analytics programs across a spectrum of B2B and
B2C clients.
Contact:
Yvonne Bond
Global Communications Director
Havas Worldwide
+1-212-886-2035
Yvonne.Bond@havasww.com