Harrods Bank has today announced the launch of its International Money Transfer (IMT) Service. The service, powered by World First, will allow Harrods Bank customers to benefit from a simple, fast and cost effective way to transfer money overseas.

Amidst ongoing rate uncertainty caused by currency fluctuations, the new service will ensure Harrods Bank customers can take advantage of World First’s competitive rates with the same level of personal service and excellence that is synonymous with the Harrods brand.

In partnering with World First, Harrods Bank is bringing the innovative technology of a FinTech leader to its customers, while ensuring the highest levels of service and trust. Together, the award winning international payments service and Harrods Bank will deliver a fully responsive microsite and trading platform that will allow customers to send money abroad in different currencies from the IMT portal at any time.

Simon Martin, Director of Distribution said: “Harrods Bank customers bank with us from across the globe, and we are delighted to be now able to offer them this new international money transfer service. There are no fees for international transfers, and the service offers competitive rates, alongside the peace of mind that Harrods Bank provides.

Seth Harvey, Global Head of Partnerships at World First said: “We’re delighted to partner with Harrods Bank, an organisation that shares our mission of putting the customer experience at the forefront of everything we do. Today’s announcement is also a great example of how heritage brands like Harrods are collaborating with FinTech specialists like World First to combine great technology with exceptional client service to provide clients with an industry-leading solution for international transfers”.

The Harrods Bank IMT service is open to all personal customers based in the EEA. The minimum transfer limit is £1,000.

About Harrods Bank International Money Transfer

Harrods Bank International Money Transfer is provided by World First, the award-winning foreign exchange company. World First UK Limited is authorised by the Financial Conduct Authority ("FCA") as an Electronic Money Institution under the Electronic Money Regulations 2011.

About Harrods Bank

Founded in 1893 Harrods Bank focuses on the quality for which the world-renowned Knightsbridge store is famous: exceptional quality and customer service.

With an ethos based on traditional values, the Bank is also at the forefront of banking technology and practices, while maintaining the highest ethical and security standards.

The bank’s personal and bespoke service allows its team to cater for each customer’s exact needs through each a relationship manager. As well as the sale of gold products Harrods Bank provides current accounts, savings, mortgages, travel money and business accounts.

About World First

World First is market-leading, award-winning, rapidly-growing international FinTech business. Expert in international currencies and money transfer, World First combines specialist knowledge of foreign exchange markets with technological innovation to help individuals and businesses manage cross border currency payments quickly, securely and transparently. A specialist alternative to traditional banks’ generalist approach, World First has successfully exchanged more than £40bn for over 100,000 individuals and businesses since 2004. World First’s corporate and e-commerce desks enable SMEs and online marketplace traders to expand internationally via a specialist and personalised service proposition and bespoke technology. We call these businesses ‘mini-multinationals’.

World First employs c.550 people across 6 international offices of London, Amsterdam, Sydney, Austin, Singapore and Hong Kong with plans for further expansion into new countries. World First has strategic partnerships with over 20 businesses including Virgin Money, News International, Le Figaro and The Australian. World First has licences to service clients in over 45 countries.

For media inquiries:Water & Wall GroupMatthew Kirdahy, 212-343-2366matt@w.group