In a Motor Company First, Influencers Debut New Models
Across Social Media Platforms
MILWAUKEE, Aug. 23, 2017 /PRNewswire/ -- Leading
into its 115th Anniversary year, Harley-Davidson
today launched five new Touring bikes and eight all-new
Softail® Big-Twin cruisers designed under the largest
product development project in company history. Part of the Motor
Company's commitment to launch 100 high-impact motorcycles by 2027,
each new cruiser was redesigned from the ground-up and features the
Milwaukee-Eight™ engine, an all-new frame and advanced technology
to form a new foundation of style, comfort and performance.
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- https://mma.prnewswire.com/media/547885/Harley_Davidson_2018_FatBob.jpg
To build excitement, the company partnered with celebrity and
motorcycle enthusiasts around the world to be among the first to
experience the new models. Each will reveal the new bikes to their
fans with unboxing sessions across their social media channels.
Check out #FreedomMachine to see who's involved and what happens
next.
"The new Softail models are the result of the most extensive
research and development program in the company's history," said
Paul James, manager of product
portfolio, Harley-Davidson. "Thousands of hours of testing were put
into the complete redesign of these new cruisers. We focused on
taking the total rider experience to a higher level, where
authenticity, heritage and soul meet the modern edge of technology
for a ride that must be felt to be believed."
The aggressively styled 2018 Softail models merge the
hard-riding performance of the Dyna® line with the
unparalleled custom look of the Softail line, interpreting
Harley-Davidson's history, authenticity and styling DNA through a
modern lens. With stiffer and significantly lighter frames to
harness the pulse-quickening torque of the new dual-counterbalanced
Milwaukee-Eight® 107 and 114 engines, each bike is
faster, lighter and handles better than any Big Twin cruiser
predecessor.
"The new 2018 line-up reflects our mission to attract current
riders and inspire new ones," continued James. "These bikes were
designed to celebrate the universal pursuit of independence,
authenticity, individuality of riders, with innovations that
deliver an unbeatable riding experience for them on the open
road."
The eight new Softail models include:
- FAT BOY®: Ripped and refined satin-chrome
finishes deliver a bold, muscular styling statement showing off its
powerful engine and new and improved ride and handling.
- HERITAGE CLASSIC: Blacked-out styling of vintage 1950s
Harley-Davidson models updated with a modern edge.
- LOW RIDER®: Inspired by '70s-era custom
choppers but lighter and faster with corner-carving handling
unimaginable back in the day.
- SOFTAIL SLIM®: Pays homage to post-war custom
bobbers with a narrow rear end, trimmed front fender, solo seat and
minimal chrome.
- DELUXE: Classic high-line showstopper glistens with
bright chrome while delivering the ride of a seriously modern
machine.
- BREAKOUT®: Takes long, lean muscle to a
modern edge with more lean angle and agility.
- FAT BOB®: Asphalt-eating traction,
pothole-devouring suspension, agile cornering and a blacked-out
take-no-prisoners look
- STREET BOB®: Youthful and rebellious, Street
Bob is a stripped down, blacked-out bobber.
New technology features on each model include Daymaker Signature
LED Headlamps, an integrated USB charging port, improved electrical
system charging, new instrumentation and fuel tanks.
The new Touring models included redesigns of the top-selling
Street Glide Special and Road Glide Special models and three new
top of the line Custom Vehicle Operations (CVO) models powered by
the new 117ci Milwaukee-Eight engine, the most powerful ever
offered by Harley-Davidson.
The full lineup of new 2018 Harley-Davidson motorcycles, gear
and accessories start rolling into Harley-Davidson®
dealerships immediately. Visit H-D.com to see all the 2018
Harley-Davidson models and to find a local authorized dealer to
take a test ride.
About Harley-Davidson Motor Company
Since 1903, Harley-Davidson Motor Company has fulfilled dreams
of personal freedom with cruiser, touring and custom motorcycles,
riding experiences and events, and a complete line of
Harley-Davidson motorcycle parts, accessories, general merchandise,
riding gear and apparel. For more information, visit
www.h-d.com.