Hancock Partners with Farm Bureau Life Insurance Company and SIA Marketing to Provide Long-Term Care Insurance

Date : 06/17/2004 @ 10:22AM
Source : PR Newswire
Stock : Fbl Financial Grp. (FFG)
Quote : 8.34  0.39 (4.91%) @ 7:20PM
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Hancock Partners with Farm Bureau Life Insurance Company and SIA Marketing to Provide Long-Term Care Insurance

Hancock Partners with Farm Bureau Life Insurance Company and SIA Marketing to Provide Long-Term Care Insurance Farm Bureau Life to offer Hancock long-term care insurance products

BOSTON, June 17 /PRNewswire-FirstCall/ -- John Hancock Life Insurance Company today announced a partnership with Farm Bureau Life Insurance Company, enabling its agents to offer John Hancock's long-term care insurance products, Essential Care II and Custom Care II. SIA Marketing will provide marketing support to Farm Bureau Life's sales force.

"We're very pleased that Farm Bureau Life Insurance will be offering our long-term care insurance products, and that SIA Marketing will be supporting them," said Joe Catalano, senior vice president, John Hancock Long-Term Care Insurance Distribution. "Farm Bureau Life's sales force, SIA Marketing's support and our products make a winning combination that should add to the success of all our businesses."

Headquartered in West Des Moines, Iowa, Farm Bureau Life's agency force is comprised of nearly 2,000 agents who serve individual and small business clients throughout a 15-state area.

"We are delighted about the opportunities this partnership creates for our agents, our clients and our company," says JoAnn Rumelhart, executive vice president of Farm Bureau Life. "The John Hancock/SIA Marketing model is proven, and offers a menu of competitive and flexible alternatives that we're excited to take to market."

As part of the deal, marketing support will be provided by SIA Marketing, a leading provider of insurance services, with which Hancock has a marketing agreement. Known for its speed, technology, and service, SIA will provide accelerated application processing and custom web-based administration together with product training and support.

"The American family's need for affordable long-term care insurance has never been greater," said Gene G. Schmidt, president of SIA Marketing. "Our 25-year-old company is proud to be a part of meeting this need through our partnership with Farm Bureau Life and John Hancock."

Hancock's products, Essential Care II and Custom Care II, cover the spectrum of consumer long-term care insurance needs. Essential Care provides solid long-term care protection without added costs associated with specialized features. Custom Care II includes more benefits that allow the insured to tailor a comprehensive policy. This policy offers the optional FamilyCare Benefit, which allows up to four family members to be covered under one policy.

About John Hancock

John Hancock entered the long-term care insurance business in 1987 and today is one of the nation's largest providers of long-term care insurance. The company is known as a producer of innovative long-term care insurance policies and benefits, and distributes them through agents, broker dealers, banks, direct brokerages and special partnerships.

John Hancock Financial Services, Inc., a subsidiary of Manulife Financial Corporation, is one of the largest insurance companies in the United States.

Founded in 1862, the company today offers a broad range of financial products and services, including whole, term, variable, and universal life insurance, as well as college savings products, fixed and variable annuities, long-term care insurance, mutual funds and various forms of business insurance.

Manulife Financial is the fifth largest life insurer in the world, and the second largest in North America, based on market capitalization as of April 27, 2004. Manulife Financial is a leading Canadian-based financial services group serving millions of customers in 19 countries and territories worldwide. Pro forma funds under management by Manulife Financial and its subsidiaries, including John Hancock, were US$271.6 billion (Cdn$355.9 billion) as of March 31, 2004.

Manulife Financial Corporation trades as 'MFC' on the TSX, NYSE and PSE, and under '0945' on the SEHK.

About Farm Bureau Life Insurance Company

Established in 1944, Farm Bureau Life Insurance Company is a primary operating subsidiary of FBL Financial Group, Inc., a West Des Moines, Iowa- based financial services holding company (NYSE:FFG). Farm Bureau Life markets, underwrites, and distributes life insurance and annuities to individuals and small businesses throughout a 15-state territory under the Farm Bureau Financial Services brand.

About SIA Marketing

Since 1979 as Schmidt Insurance Agency, and 1986 as SIA Marketing, SIA has pioneered the administrative and brokerage development of the long term care insurance market via breakthrough agent services, focus-driven production and LTCI-specific technology.

SIA's underwriting success is built on an accelerated application processing system that combines document imaging with agent communications to expedite error correction. Commission pay and policy issue time is typically reduced by 7-10 days. Agent-friendly internet services include: a 2-minute supply ordering system, app tracking with status reports, a quote bank, and group LTCI website templates.

SIA provides outsourcing services to LTCI companies in the form of knowledge management, electronic app pre-qualification, print design, print management, and supply/inventory control.

Long Term Care Insurance is underwritten by John Hancock Life Insurance Company, Boston, MA 02117

CONTACT: Melissa Simon 617-572-6390

DATASOURCE: John Hancock Life Insurance Company

CONTACT: Melissa Simon of John Hancock, +1-617-572-6390

Web site: http://www.jhancock.com/

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