PHOENIX, Feb. 1, 2015 /PRNewswire/ -- Last night,
HUGO BOSS Parfums toasted the biggest weekend in
professional football as a sponsor and official partner of The
Maxim Party, the premiere event of Super Bowl XLIX weekend in
Arizona. The star-studded night
attracted some of the most notable celebrities, athletes and
industry VIP's. Attendees made their way through a dedicated HUGO
BOSS Parfums studio on the red carpet and included Chris Evans, Chris Pratt, Anna
Faris, Paul McCartney,
Bryan Greenberg, Zachary Levi, Kellan Lutz, Chase Crawford, French Montana, Alyssa
Milano, Ian
Ziering, AnnaLynne McCord, Tom Arnold, The
Roots, DJ Cedric
Gervais, DJ Questlove, Bow Wow, Hill
Harper, JB Smoove, Adam
Richman, Stephen
Colletti, Tahj Mowry,
Steve Weatherford, Prince Amukamara, Montee
Ball, Jerome Bettis,
Latavius Murray, Blake Bortles, as well as HUGO BOSS Parfums
ambassador Victor Cruz.
Grammy Award Winner Ludacris treated guests to a surprise
live concert of his numerous chart-topping hits and Nick Cannon performed while DJ Vice
played as guests danced through the night.
HUGO BOSS Parfums and the NFL previously announced its
"Success Beyond the Game" campaign, bringing together men
who have achieved success beyond their discipline with the brand's
classic scents for men: BOSS BOTTLED., BOSS BOTTLED. NIGHT.
and HUGO MAN. Together with Maxim, HUGO BOSS Parfums
delivered a one-of-a-kind entertainment experience in honor of
Super Bowl XLIX, a natural evolution of the brand's existing
partnership with the NFL. As the ultimate destination to attend
during Super Bowl weekend, The Maxim Party retains a well-deserved
reputation for the most exciting performances, and an unrivaled
guest list.
HUGO BOSS Parfums "SUCCESS BEYOND THE GAME" NFL Campaign
The HUGO BOSS Parfums and NFL "Success Beyond the Game" campaign
celebrates successful players known for their achievements both on
and off the field while emphasizing the aspects of success across
all facets of a man's life. Never has this been more relevant
for the Men of the NFL, who are not only idealized for their
performance on the field, but for their style off the
field.
The campaign features three of the country's finest football
players stepping out of their football jerseys into HUGO BOSS suits. Each athlete represents one of
the brand's classic men's fragrances. Green Bay Packers'
line-backer Clay Matthews III
represents BOSS BOTTLED., Denver Broncos' defensive end
DeMarcus Ware represents BOSS
BOTTLED. NIGHT. and New York Giants' wide receiver Victor Cruz represents HUGO MAN.
As masters of their profession through determination, ambition,
and a confidence in their abilities, these successful sportsmen
share their views on success, how to achieve it and how to sustain
it.
HUGO BOSS Parfums have been an accompaniment to successful men
for more than 15 years. Launched in 1998, BOSS BOTTLED. captures
the spirit of confidence and masculinity in a bottle with the core
BOSS values of elegance and style. BOSS BOTTLED. NIGHT. made its
entrance later in 2010 and has been designed to prepare the BOSS
Man to conquer the night. The HUGO MAN fragrance, launched in 1995,
represents that most original ideas and performances happen when a
man challenges himself.
ABOUT THE Parfums
BOSS BOTTLED. has a soft, smooth and elegant character
that subtly extends the wearer's confident and assertive persona.
HUGO BOSS chose to innovate with
edible notes of apple, cinnamon and vanilla that are tempered with
a combination of sensual woody notes bound together by a little
rose oil to produce a soft yet, distinctively masculine scent. BOSS
BOTTLED is available for $75/EDT 100
ml.
BOSS BOTTLED. NIGHT. has a purposeful, edgier, masculine
character that imbues the wearer with a personal magnetism that
attracts others. The scent audaciously pushes the boundaries with
the sheer masculinity of its olfactory character by introducing a
scent replica of a rich and exotic new wood, louro amarelo blended
with the combination of energetic, green, aromatic notes, driven by
Birch Leaf and Cardamom. BOSS BOTTLED. NIGHT is available for
$75/EDT 100 ml.
HUGO MAN with its iconic water-flask bottle, sparklingly
fresh notes of green apple and grapefruit, aromatic heart, and
earthy masculine base of cedar wood and vetiver, became the byword
for individualism and irreverence. Embraced by men who want to live
their life on their own terms it has become the benchmark for
contemporary, progressive men's Parfums. HUGO MAN is available for
$55/EDT 75 ml.
ABOUT MAXIM
MAXIM is the largest young men's lifestyle brand in America,
reaching nearly 9 million readers each month. MAXIM Digital reaches
more than 4 million unique visitors each month. MAXIM magazine
publishes 15 editions and is sold in 70+ countries worldwide. More
information is available at www.MAXIMmediakit.com.
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SOURCE HUGO BOSS Parfums