HARMAN Welcomes DNCE as Newest JBL® Global Brand Ambassadors
October 13 2016 - 8:00AM
Business Wire
Artists join impressive roster of top talents in sports,
entertainment and music
HARMAN International Industries, the premier connected
technologies company for automotive, consumer and enterprise
markets today announced that multi-platinum band DNCE have been
named the newest global brand ambassadors for JBL®. Beginning in
October 2016, DNCE will partner with JBL to amplify the brand’s
global marketing and awareness programs for products spanning
consumer, professional and automotive audio.
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Joe Jonas and DNCE join the impressive
roster of JBL Global Brand Ambassadors comprised of top talents in
sports, entertainment and music. (Photo: Business Wire)
“DNCE is one of the fastest rising musical acts in the industry
with an incredible global following, matching up perfectly with the
energy and authenticity of our flagship JBL brand,” said Ralph
Santana, executive vice president, Chief Marketing Officer for
HARMAN. “Joe Jonas and DNCE have a deep connection with fans that
inspires tremendous engagement and a passion for music and culture.
We have already begun to collaborate with the band and are planning
some groundbreaking activations to bring fans even closer to the
artists. Like the JBL brand itself, we want to bring epic
experiences to those who love music as much as we do and Joe and
DNCE are right there with us.”
“We are excited to partner with JBL, one of the most sought
after brands in audio,” said DNCE. “As ambassadors we look forward
to working together to share our sound in new and exciting
ways.”
Fans can see JBL Everest headphones and Pulse 2 portable
speakers featured in DNCE’s new music video for their hit song
“Body Moves” released October 11. In addition, DNCE will appear
across several JBL marketing and social channels including JBL.com
and will participate in select events and experiential campaigns
for JBL in the coming months.
The latest additions to JBL’s ambassador team reflect the
brand’s continued emphasis on forging unique and integrated
partnerships that reach deeply into culture via music, sports and
entertainment. Through its partnerships with sports leagues such as
the National Basketball Association, international music artists
and acclaimed athletes and iconic venues, JBL is redefining how
superior and robust sound quality elevates the experience no matter
where people are – at the game, at the show, in the car or at home.
Other JBL brand ambassadors include 2015-16 NBA Kia Most Valuable
Player Stephen Curry; NBA All-Star and musician Damian Lillard;
world-renowned musician, producer and humanitarian Quincy Jones;
Indian composer and singer A.R. Rahman and soccer star Jerome
Boateng, among others.
Fans can go to JBL.com/DNCE to learn more about DNCE’s new role
as brand ambassadors.
ABOUT DNCE
Formed in 2015, DNCE is taking the pop landscape by storm.
Anchored by front man Joe Jonas, DNCE’s debut EP “Swaay” has sold
more than 17 million albums worldwide and their debut single “Cake
by the Ocean” has gone double platinum and reached No. 1 on the
charts in nine different countries including reaching number one on
the Billboard Adult Top 40 chart. DNCE was named MTV’s New Artist
of the Year and has performed at major events including the 2016
Billboard Music Awards, 2016 Radio Disney Music Awards, 2015
iHeartRadio Music Festival and Good Morning America.
ABOUT HARMAN
HARMAN (harman.com) designs and engineers connected products and
solutions for automakers, consumers, and enterprises worldwide,
including connected car systems, audio and visual products,
enterprise automation solutions, and connected services. With
leading brands including AKG®, Harman Kardon®, Infinity®, JBL®,
Lexicon®, Mark Levinson® and Revel®, HARMAN is admired by
audiophiles, musicians and the entertainment venues where they
perform around the world. More than 25 million automobiles on the
road today are equipped with HARMAN audio and connected car
systems. The Company’s software services power billions of mobile
devices and systems that are connected, integrated and secure
across all platforms, from work and home to car and mobile. HARMAN
has a workforce of approximately 29,000 people across the Americas,
Europe, and Asia and reported sales of $6.9 billion during the 12
months ended June 30, 2016. The Company’s shares are traded on the
New York Stock Exchange under the symbol NYSE:HAR.
© 2016 HARMAN International Industries, Incorporated. All rights
reserved. Harman Kardon, Infinity, JBL, Lexicon and Mark Levinson
are trademarks of HARMAN International Industries, Incorporated,
registered in the United States and/or other countries. AKG is a
trademark of AKG Acoustics GmbH, registered in the United States
and/or other countries. Features, specifications and appearance are
subject to change without notice.
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HARMANChris Jones, 203-328-4217203-953-4304 mobileDirector,
Corporate Communicationschris.jones2@harman.com
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