CHICAGO, May 2, 2016 /PRNewswire/ -- It's
7 p.m. after a busy day and it's
become obvious that dinner will be courtesy of a pricey delivery
service, but that doesn't have to be the answer! ConAgra (NYSE:
CAG) is encouraging Millennials to have fun in the kitchen and reap
the money-saving benefits of cooking simple recipes from home.
That's why the company is hosting the #GreatAmericanCookIn
Challenge and asking people to pledge to "cook in" for one week
during the month of May using key recipe brands such as Hunt's
tomatoes, Egg Beaters, PAM, ROTEL, Peter Pan Simply Ground Peanut
Butter and Reddi-wip.
Experience the interactive Multimedia News Release here:
http://www.multivu.com/players/English/7823451-conagra-foods-greatamericancookin-challenge/
Why aren't more people cooking? According to a recent
survey,1 21 percent of respondents said they don't have
time, and another 28 percent said they simply don't know how. In
partnership with Chicago chef and
television host Catherine De Orio,
ConAgra's month-long "Cook In" aims to sharpen consumers' cooking
skills, meal planning and overall confidence in the kitchen.
"Our hope is to give people the inspiration they need to dust
off the pots and pans," says De Orio, host of an Emmy award-winning
restaurant review show in Chicago.
"Whether it's learning how to use one ingredient five ways or prep
a week's worth of meals, cooking doesn't have to be intimidating or
time-consuming."
This May, Pledge to Cook In for One Week
It's
easy to get involved; pledge to participate using the
#GreatAmericanCookIn hashtag, and share food photos on Twitter and
Instagram during the week of cooking in. Those who pledge to cook
in for one week with ConAgra's #GreatAmericanCookIn hashtag can
find a variety of resources, tools and support:
- Visit Forkful.com in May to get inspired with simple recipes
crafted by De Orio and ConAgra's culinary team.
- Follow @ConAgraFoods for tips on how to prep and plan meals
ahead of time, build grocery lists and enjoy satisfying meals at
home.
"My passion for cooking began at a young age and I'm thrilled
for this opportunity to partner with ConAgra and to help others
learn to love cooking in as much as I do," says De Orio. "I hope
many will take part in the #GreatAmericanCookIn Challenge, using
these everyday recipe ingredients to create simple and tasty meals
in their own kitchen – for one full week."
To learn more about ConAgra's #GreatAmericanCookIn Challenge,
visit Forkful.com.
About ConAgra
ConAgra Foods, Inc. (NYSE: CAG) is one
of North America's leading
packaged food companies with recognized brands such as Marie Callender's®, Healthy Choice®, Slim Jim®,
Hebrew National®, Orville
Redenbacher's®, Peter Pan®, Reddi-wip®, PAM®, Snack Pack®,
Banquet®, Chef Boyardee®, Egg Beaters®, Hunt's® and many other
ConAgra Foods brands found in grocery, convenience, mass
merchandise and club stores. ConAgra Foods also has a strong
business-to-business presence, supplying frozen potato and sweet
potato products as well as other vegetable, spice and grain
products to a variety of well-known restaurants, foodservice
operators and commercial customers. For more information, please
visit us at www.ConAgraFoods.com.
About Catherine De
Orio
Catherine De
Orio is a well-known culinary and lifestyle expert and host
of an Emmy award-winning restaurant review show in Chicago. Throughout her career, she's
leveraged her passion for food and Italian heritage to inspire
people in the kitchen and craft delicious, original recipes.
1 The Kitchn, 2013
To view the original version on PR Newswire,
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SOURCE ConAgra