By Jack Nicas

Google announced initial steps to strengthen its ad policies and enforcement in response to an advertiser backlash over the tech giant frequently displaying ads next to inappropriate content such as fabricated news stories or terrorist videos.

Google, a unit of Alphabet Inc., said in a blog post Tuesday that it would pull more advertising from controversial content, give advertisers more control and visibility over where their ads appear, and employ more people and technology to enforce its ad policies.

"We know advertisers don't want their ads next to content that doesn't align with their values," Google Chief Business Officer Philipp Schindler said in the post. "So starting today, we're taking a tougher stance on hateful, offensive and derogatory content."

Write to Jack Nicas at jack.nicas@wsj.com

(END) Dow Jones Newswires

March 21, 2017 10:03 ET (14:03 GMT)

Copyright (c) 2017 Dow Jones & Company, Inc.
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