Going Up! The UPS Store Launches Elevator Pitch Season Two Featuring Marcus Lemonis
September 11 2017 - 11:00AM
Knowing your business is one thing, the ability to pitch to a
potential investor is another. Today The UPS Store, Inc.
debuts season two of its web series Elevator Pitch, where real
small business owners are put on the spot. This season, small
business owners will step out of the elevator and stand
side-by-side as they give their best pitch to Marcus Lemonis,
serial entrepreneur and host of CNBC’s The Profit, for a chance to
win $10,000.
“Elevator pitches don’t always occur in an elevator – they can
happen any time and any place, and small business owners need to be
prepared,” said Lemonis. “The best elevator pitches I’ve
heard have been from entrepreneurs who know their business inside
out and can deliver the top selling points in a short and concise
way. Every small business owner should craft and perfect their
elevator pitch.”
In each episode, three business owners compete for $10,000 by
giving their most creative, compelling, yet concise elevator pitch.
Each contestant pitches their business to Lemonis and why
it’s deserving of the grand prize. Lemonis listens to each
pitch intently, taking time at the end to ask clarifying questions
and provide on-the-spot advice and critiques. The drama
continues as Lemonis sends one contestant home. The two
remaining business owners get the chance to try again, giving a
revised pitch based on Lemonis’ feedback. The winner of that
round walks away with $10,000.
Season two features a certain genre of small business owners in
each episode – mom and pop duos, veterans and foodies. The
new season also offers viewers dramatic twists and turns while
providing valuable insights on how to deliver the best elevator
pitch. In a recent survey*, The UPS Store, Inc. found that
more than 65 percent of small business owners believe their
elevator pitch has been a valuable tool in selling their business.
In addition to using it as a marketing tool, many
entrepreneurs review and edit their pitch on a regular basis to
ensure it is relevant and fresh.
“This series is fun and entertaining for all audiences, but it’s
a must-see for small business owners,” said Michelle Van Slyke,
senior vice president of marketing and sales for The UPS Store,
Inc.“ Each episode gives small business owners tips to shape
their elevator pitch and demonstrate how marketing materials help
make a positive first impression.”
The perfect pitch starts with the perfect print materials.
The Elevator Pitch print collection featured in the series is
available at upsstoreprint.com/elevatorpitch. Small business
owners can customize the templates featured on the show with their
own images, logos and branding. From now through October 1,
customers can take 30 percent off the print collection which
includes business cards, brochures and more, all Marcus
Lemonis-approved.
To watch the Elevator Pitch series, visit The UPS Store YouTube
channel. To find The UPS Store® location nearest you and
learn more about the ways The UPS Store supports small business
owners, visit theupsstore.com/small-business-services.
*The results of the survey are based on an online survey
conducted March 25-30, 2016 by The UPS Store, Inc., franchisor of
The UPS Store® network, with small business owners. The
methodology of the study was an online survey among a panel of 500
small business owners contacted through Research Now. All
participants were 18 and older and residents of the United States.
The UPS Store, Inc. strives to include accurate and
up-to-date Information but makes no claims, promises or guarantees
about the accuracy, completeness, or adequacy of the information or
survey results provided herein; the information is provided on an
“as is” basis.
The views and opinions of Marcus Lemonis represent his views and
opinions alone and should not be construed to be the opinions of
The UPS Store, Inc. (or its affiliate or parent companies) or The
UPS Store® network.
About The UPS Store
With more than 4,500 locations, The UPS Store network comprises
the nation’s largest franchise system of retail shipping, postal,
print and business service centers. The UPS Store locations
in the U.S. are independently owned and operated by licensed
franchisees of The UPS Store, Inc., a subsidiary of UPS (NYSE:
UPS). Services, products, pricing and hours of operation may vary
by location. For additional information on The UPS
Store, visit theupsstore.com. For information
on franchise
opportunities for opening a The UPS
Store location, visit
https://www.theupsstorefranchise.com/. Follow The
UPS Store on Twitter at @TheUPSStore and
like The UPS Store on Facebook
at facebook.com/theupsstore.
Tracy Spahr
858-642-7968
tspahr@upsstore.com
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