By Corrie Driebusch 

GoDaddy Inc., a technology provider to small businesses, priced its initial public offering at $20 a share Tuesday, according to a person familiar with the offering.

The deal raised $460 million by selling 23 million shares, above expectations. The company had planned to sell 22 million shares in the range of $17 to $19, according to a regulatory filing.

GoDaddy, which is perhaps known nearly as much for its racy television commercials as it is for selling Web domains, has been working to make over its image. It also wants to promote services beyond the sale of Web domains, including helping customers get their websites running, growing their business, and selling them products.

Shares of GoDaddy are set to begin trading on the New York Stock Exchange on Wednesday under the symbol "GDDY."

Morgan Stanley, J.P. Morgan and Citigroup are leading the deal.

Write to Corrie Driebusch at corrie.driebusch@wsj.com

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