NEW YORK, May 29, 2017 /PRNewswire/ -- GlobalData Travel
and Tourism Survey 2017-2018
Summary
Majority of air travelers are traveling for business purposes
rather than leisure. Online price comparison websites and airline
websites are mostly preferred by travelers for booking air tickets,
as these channels help them to save money by finding the best
deals. Additionally, travel mobile apps are a great bonus for
customers, as they are a kind of one-stop solution for booking air
tickets. Competitive prices and last-minute gifts are prominent
factors motivating travelers to purchase at airport retail
stores.
Read the full report:
http://www.reportlinker.com/p04919881/GlobalData-Travel-and-Tourism-Survey.html
According to the survey, most of travelers prefer PC/Laptop and
Smartphone via mobile app, respectively, when booking tickets for
travel abroad in 2017. Due to continuous enhancements in
technology, mobile users are receiving real time information about
travel channels at anytime and anywhere, which improves automation,
collaboration, and security. Moreover, travel mobile apps are a
kind of one-stop solution, wherein travelers have options for air
ticket booking, hotel booking, car rental booking, sightseeing, and
travel insurance.
Key finding -
- Globally, the majority of air travelers are traveling for
business purposes rather than leisure.
- The majority of travelers in the age group 18–24 years select
online price comparison websites for ticket bookings.
- Travelers with annual income between US$100,001 and US$150,000 are most likely to use
airline websites for ticket bookings.
- The highest numbers of travelers with annual income less than
US$20,000 opt for economy class when
traveling abroad.
- Of travelers who are above 65 years, 46% shopped 4–7 times at
duty-free airport retail outlets in the past 12 months.
- On average, 47% of female travelers shopped at duty paid airport
retail outlets.
- The majority of travelers across all age groups spend 15 minutes
or less at duty paid airport retail outlets, especially the 18–24
years age group.
- Competitive prices and last-minute gifts are key factors
motivating travelers to purchase at airport retail stores.
- The highest percentage of travelers purchased food and beverages
from airport retail stores for consumption at the airport during
the last year.
The report "GlobalData Travel and Tourism Survey 2017-2018" is
based on the surveyed opinions and expectations of 362 global
travelers in April 2017.
Comprehensive desk research was also conducted across Travel and
Tourism industry sources, with a focus on examining preferred
travel destinations, shopping frequency, purchasing patterns and
motivation factors to purchase products at airport retail stores.
In addition, the report examines time spent at airport retail
stores and also provides access to information categorized by age,
gender and income level.
Scope
- The highest number of travelers prefer PC/Laptop when booking air
tickets for travel abroad
- On average, 46% of female travelers shopped at duty-free airport
retail outlets
- The majority of travelers purchased food and beverages from
airport retail stores for consumption at the airport in the last 12
months
- Competitive prices and last-minute gifts are the key factors
motivating travelers to purchase at airport retail stores
- Of travelers, 41% indicate that they intend to travel to the US
by air in the next 12 months
Reasons to buy
- The report analyzes the shopping patterns of travelers at airport
retail stores and helps retail operators to realign business
strategy
- The report identifies the most preferred channels/devices used by
travelers to book air tickets, which helps travel operators to
realign their marketing activities
- The report guides airport retailers to understand the key factors
that motivate travelers to purchase at airport retail stores
- The report helps airport retailers to strengthen strategic
framework by understanding travelers' average time spent and
shopping frequency at airport retail shops
Read the full report:
http://www.reportlinker.com/p04919881/GlobalData-Travel-and-Tourism-Survey.html
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SOURCE Reportlinker