By Chris Dieterich 

Global X Management Co. and J.P. Morgan Chase & Co. this week will together launch a pair of exchange-traded funds that seek to compete in the fast-growing market for managed ETF portfolios.

Developers of the Global X/JPMorgan U.S. Sector Rotator Index ETF and the Global X/JPMorgan Efficiente Index ETF, due to list on the NYSE Arca exchange on Thursday, have their sights set on the roughly $100 billion industry currently dominated by F-Squared Investments Inc., Charles Schwab Corp.'s Windhaven Investment Management and Good Harbor Financial LLC.

These professional money managers assemble portfolios from exchange-traded funds, which are baskets of stocks and trade throughout the day. They use the ETFs as the building blocks for a wide range of investment strategies, the most popular of which aim to dodge market downdrafts or outperform the broader stock market using mathematical buy and sell signals.

Primarily the domain of financial advisers, these ETF managed portfolios are mostly accessible through separately managed accounts and mutual funds. Some of the biggest players in the tactical ETF managed portfolio industry have hit turbulence over the past year due to regulatory probes and poor performance.

"You've seen billions go into these tactical strategies," said Bruno del Ama, chief executive of Global X. "We believe there's gap in providing an ETF wrapper in the space, and in having a top-tier firm to provide the backbones for these strategies."

New York-based Global X is a top 20 U.S. ETF provider with about $3.8 billion in assets under management, according to ETF.com.

The Global X/JPMorgan US Sector Rotator Index ETF itself will hold other sector stock ETFs. Monthly buy and sell signals are determined by an index devised by J.P. Morgan.

One selling point, Mr. del Ama said, is lower fees. Fees for the Global X/JPMorgan US Sector Rotator Index ETF are 0.86%, higher than those for the passive sector-tracking ETFs, but far lower than popular mutual funds that offer comparable strategies.

For instance, the $7.6 billion Virtus Premium AlphaSector mutual fund, which rotates between sector stocks and is co-managed by F-Squared Investment's chief executive Howard Present, charges 1.62% in fees on top of a separate 5.75% sales charge, or load, according to Morningstar.

Also due to launch Thursday is the Global X/JPMorgan Efficiente Index ETF, which tracks a separate J.P. Morgan index that regularly shifts ETF holdings based on market momentum and volatility signals. It can allocate between holdings across assets including global stocks, bonds, commodities and real estate.

The moves come as the largest provider of managed ETF portfolios, F-Squared Investments Inc., which commanded $27.7 billion at the end of June, disclosed in late August that the Securities and Exchange Commission is considering bringing a civil case against the company over whether the firm overstated its track record.

The Wall Street Journal reported that some brokerage firms have begun taking steps to bar advisers from putting new money into F-Squared's strategies, as well as mutual fund equivalents run by Virtus Investment Partners Inc., pending the investigation.

At Good Harbor, another major tactical ETF manager, lagging performance has plagued the firm's flagship strategy in 2014 after it more than doubled in size to $10.4 billion last year. Good Harbor's U.S. Tactical Core strategy was down 19.5% in 2014 at the end of the third quarter, according to a Good Harbor client letter dated Oct. 18 and viewed by The Wall Street Journal.

Others, including ETF managed portfolios run by Stadion Money Management, Innealta Capital and Cougar Global Investments Ltd., saw their overall assets decline in the 12-months ended in June, according to Morningstar.

Write to Chris Dieterich at chris.dieterich@wsj.com

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