AUSTIN, Texas, April 18, 2014 /PRNewswire/ -- Mood Media
Corporation, one of the world's leading designers of in-store
consumer experiences, today announced that it is working with one
of the world's most recognizable and admired sports brands to
implement a multi-platform audio-visual solution. Mood has been
chosen to reinforce the brand's in-store DNA through a customized
playlist that amplifies its core values. Mood is further enhancing
the client's in-store experience building stronger connections with
customers through new audio-visual network solutions and
services.
The exclusive branded music channel, adapted to the daily
rhythms and customer traffic patterns of the stores, has been
rolled out across more than 250 locations in markets including
Austria, Belgium, France, Finland, Germany, Hungary, Italy, the
Netherlands, Monaco,
Portugal, Romania, Russia, Scandinavia, Spain, Switzerland and the UK. Mood has also been
chosen to arrange and execute agreements for public performance
rights across Europe.
In addition to the custom music solution, Mood has been
entrusted to replace all varieties of the stores' visual platforms
across 40 stores in 10 markets; a project that was executed
seamlessly in a 5-week roll-out. Now most of the brand's visual
content is controlled by Mood's MVision content management system,
from the client's regional headquarters. These upgrades build on
new audio hardware configurations designed and installed in 2013,
with similar upgrades planned in 2014.
"Working with global and premier brands that recognise the power
of the in-store experience to connect with customers, affect buying
behavior, and create long term loyalty, is very rewarding for Mood
as a business," said Claude Nahon,
President Mood Media International. "Our experience design experts
truly understand the impact of music and visual content in
reinforcing our clients' brand values and messaging
objectives."
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About Mood Media Corporation
Mood Media Corporation (TSX:MM/LSE AIM:MM), is one of the world's
largest designers of in-store consumer experiences, including
audio, visual, interactive, scent, voice and advertising solutions.
Mood Media's solutions reach over 150 million consumers each day
through more than half a million subscriber locations in over 40
countries throughout North
America, Europe,
Asia and Australia.
Mood Media Corporation's client base includes more than 850 U.S.
and international brands in diverse market sectors that include:
retail, from fashion to financial services; hospitality, from
hotels to health spas; and food retail, including restaurants,
bars, quick-serve and fast casual dining. Our marketing platforms
include 77% of the top 100 retailers in the United States and 49 of the top 50
quick-serve and fast-casual restaurant companies.
For more information about Mood Media, please visit
www.moodmedia.com. Follow us on Twitter
https://twitter.com/moodmedia and connect with us on Facebook
http://www.facebook.com/moodmedia.
Image with caption: "Mood Media (CNW Group/Mood Media
Corporation)". Image available at:
http://photos.newswire.ca/images/download/20140417_C4367_PHOTO_EN_39442.jpg
For further information:
Investor Inquiries
Randal Rudniski
Mood Media Corporation
Tel: +1-512-592-2438
Email: randal.rudniski@moodmedia.com
Media Inquiries
Sumter Cox
Mood Media Corporation
Tel: +1-704-972-7947
Email: sumter.cox@moodmedia.com
(MM.)