LONDON, Sept. 22, 2016 /PRNewswire/ -- This report analyzes the worldwide markets for Consumer Batteries in US$ by the following Battery Chemistries: Primary Batteries (Zinc Carbon, Alkaline, & Lithium), and Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, & Others). The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Middle East & Africa, and Latin America. Annual estimates and forecasts are provided for the period 2015 through 2022. Also, a six-year historic analysis is provided for these markets. Market data and analytics are derived from primary and secondary research. Company profiles are primarily based on public domain information including company URLs. The report profiles 103 companies including many key and niche players such as -

 Battery Technology Inc.
BYD Company Ltd.
Duracell Inc.
Electrochem Automation Inc.
Energizer Holdings, Inc.

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I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS

Study Reliability and Reporting Limitations I-1 Disclaimers.............. I-2 Data Interpretation & Reporting Level I-2 Quantitative Techniques & Analytics I-3 Product Definitions and Scope of Study I-3 Primary Batteries..............I-3 Zinc-Carbon.............. I-3 Alkaline Batteries..............I-4 Lithium Batteries.............. I-4 Secondary Batteries..............I-4 Nickel-Cadmium Batteries..............I-4 Nickel-Metal Hydride Batteries I-4 Lithium Ion Batteries..............I-4

II. EXECUTIVE SUMMARY

1. INDUSTRY OVERVIEW.............. II-1 Consumer Batteries - A Prelude II-1 Economic Recession in Retrospect and the Road Ahead II-2 Reviving Global Economy to Benefit Demand II-2 Table 1: GDP Growth Rates in Select World Economies (2014-2017) (includes corresponding Graph/Chart) II-4

Table 2: World GDP (2014): Percentage Share Breakdown of Nominal GDP Value by Country (includes corresponding Graph/Chart).............. II-5 Outlook.............. II-5 Growth Drivers and Trends..............II-5 Booming Digital World Spells Opportunities for Consumer Batteries.............. II-5 Longer Lasting Batteries: An Important Component Driving Sales II-6 Green Innovation to Lead the Way II-6 Global Demand for Battery Materials to Surge II-7 Table 3: World Battery Materials Market by Region (2015): Percentage Breakdown of Material Demand for North America, Western Europe, Asia-Pacific and Rest of World (includes corresponding Graph/Chart)..............II-7 Emerging Trends in Consumer Battery Industry II-8 Smart Batteries.............. II-8 Environment Friendly Batteries..............II-9 Futuristic Battery Technology Trends II-9 A Peek into Technology Trends/Innovations II-10 Innovation in the Battery Field - Centered Around Manufacturing Process Improvements II-10 New Approach for Manufacturing Semisolid Li-ion Battery II-12 Safer Lithium-Ion Batteries Being Developed II-13 New Generation Smart Power Batteries Gain Momentum II-13 Pre-Charged/Ready-to-use Rechargeable Batteries - An Opportunity Generator..............II-14 Portable Fuel Cell Batteries: Not an Immediate Threat II-14 Biofuel Cell: Will it Sound a Death Knell for Traditional Rechargeable Batteries?..............II-14 Li-Ion Polymer Batteries Get Thinner II-15 Aluminum-Air Batteries Poised to Gain Ground II-15 Nanotechnology - Creating a Difference in the Battery Market II-15 Carbon Electrodes: to Create High Performance Lithium Sulfur Batteries.............. II-15 Futuristic Curved Batteries Gaining Heightened Attention II-16 New Battery Technologies for Wearable Devices II-16

2. SEGMENTAL PERSPECTIVE..............II-17 Primary Batteries: An Overview II-17 Table 4: World Primary Batteries Market by Battery Chemistry (2016): Percentage Breakdown of Dollar Sales for Alkaline, Lithium, and Zinc-Carbon (includes corresponding Graph/Chart) II-17 Alkaline: Dominant Consumer Battery Segment II-18 Global Alkaline Battery Market: Concentrated at the Top... II-18 Challenges.............. II-18 Low Consumer Awareness Deters Growth Prospects in Emerging Markets.............. II-18 Higher Prices of Alkaline Batteries II-19 Rising Raw Material Costs Impact Profitability Margins II-19 Threat of Counterfeit: A Cause of Concern II-19 NiMH - A Major Competing Product in High-Drain Consumer Applications.............. II-19 A Mature US Market for Alkaline Batteries II-19 More Powerful Alkalines for the US Market II-20 Trends Adversely Impacting Major Player Profitability II-20 European Market for Alkaline Batteries II-20 Emerging Trends Adversely Impacting Profitability II-21 Zinc-Carbon: Continues to Sustain Demand in Emerging Markets II-21 Primary Lithium Batteries: The Fastest Growing Primary Battery Segment.............. II-22 Zinc Air - An Insight..............II-22 Continuous R&D to Broaden Electronic Devices Application Market II-23 Secondary Batteries: An Overview II-23 Table 5: World Secondary Batteries Market by Battery Chemistry (2016): Percentage Breakdown of Volume Sales for Lithium Ion, Nickel Cadmium, Nickel Metal Hydride, and Other Battery Chemistries (includes corresponding Graph/Chart) II-24 Key Statistical Inputs..............II-24 Table 6: World Li-Ion Rechargeable Battery Market (2015): Percentage Breakdown of Volume Shipment by Application (includes corresponding Graph/Chart) II-24

Table 7: World Rechargeable Battery Market (2015): Percentage Breakdown of Revenues by Battery Type (includes corresponding Graph/Chart)..............II-25

Table 8: World Rechargeable Battery Market by Leading Manufacturers (2013): Market Share Breakdown for BYD Company, LG Chem, Panasonic/Sanyo, Samsung SDI, Sony Corporation, and Others (includes corresponding Graph/Chart) II-25 Battery Chemistries Responding to Demands from OEMs II-25 A Peek into Segments..............II-26 NiCad Batteries - Set to Decline II-26 Key Statistical Inputs..............II-26 Table 9: World NiCd Batteries Market by Leading Players (2013): Percentage Breakdown of Dollar Sales for BYD Company, Panasonic/Sanyo, SAFT Groupe and Others (includes corresponding Graph/Chart) II-26

Table 10: World NiCd Battery Market by Application (2015): Percentage Breakdown of Dollar Sales for E bikes, Power Tools, Security Lighting, Toys, and Others (includes corresponding Graph/Chart) II-27 NiMH - A Mature Technology, Yet Strong in Consumer Applications II-27 Table 11: World NiMH Rechargeable Battery Market by Application (2015): Percentage Breakdown of Dollar Sales for Cordless Phones, General Electronics, HEV, and Others (includes corresponding Graph/Chart) II-28

Table 12: World NiMH Consumer Batteries Market by Leading Players (2013): Percentage Breakdown of Dollar Sales for GPB, HPJ, Panasonic/Sanyo, and Others (includes corresponding Graph/Chart)..............II-28 Lithium Ion Batteries: A Review II-28 Market Scenario.............. II-29 Table 13: World Consumer Lithium-ion Batteries Market by Electronic Application - Percentage Breakdown of Dollar Sales for Mobile Phones, Notebook PCs, and Other Application Markets for Years 2016 & 2020 (includes corresponding Graph/Chart)..............II-30 Challenges.............. II-30 Table 14: World Lithium-Ion Battery Market (2015 & 2020): Percentage Breakdown of Revenue by End-Use Markets (includes corresponding Graph/Chart) II-31 Asian Giants Dominate the Global Lithium-ion Battery Market II-32 Japan Losing Ground to Other Asian Countries II-32 Table 15: World Small Size Li-Ion Battery Market (2015): Percentage Breakdown of Volume Shipment by Company (includes corresponding Graph/Chart) II-32

Table 16: World Cylindrical Li-Ion Battery Market (2015): Percentage Breakdown of Volume Shipment by Company (includes corresponding Graph/Chart) II-33

Table 17: World Prismatic Li-Ion Battery Market (2015): Percentage Breakdown of Volume Shipment by Company (includes corresponding Graph/Chart) II-33

Table 18: World Laminate Li-Ion Battery Market (2015): Percentage Breakdown of Volume Shipment by Company (includes corresponding Graph/Chart) II-33 Li-Ion Batteries Witness Increased Investments II-34 Lithium Rechargeable Prices Exhibit Declining Trend II-34 Raw Material Dynamics in Li-Ion Batteries II-34 Table 19: Li-ion Battery Manufacturing: Percentage Breakdown of Cost by Component (includes corresponding Graph/Chart).............. II-35

Table 20: Cathode Active Materials in Li-ion Battery Manufacturing (2015 & 2020): Percentage Volume Breakdown by Material (includes corresponding Graph/Chart) II-35

Table 21: Anodes (Carbon) in Li-ion Battery Manufacturing (2015): Percentage Volume Breakdown by Carbon Material (includes corresponding Graph/Chart) II-36

Table 22: Global Li-ion Battery Market by Leading Suppliers of Electrolyte (2015): Percentage Volume Breakdown by Supplier (includes corresponding Graph/Chart) II-36

Table 23: Global Li-ion Battery Market by Leading Suppliers of Separator (2015): Percentage Volume Breakdown by Supplier (includes corresponding Graph/Chart) II-37 Insight into Reserves & Supply of Lithium, the Key Raw Material II-37 Table 24: World Lithium Reserves by Select Leading Countries (2016): Reserves in Thousand Tons for Chile, China, Argentina, Australia, and Portugal (includes corresponding Graph/Chart)..............II-37

Table 25: World Lithium Market by Leading Suppliers (2015): Volume Market Share by Company (includes corresponding Graph/Chart).............. II-38

Table 26: Lithium Content (in Gram) in Consumer Batteries by Battery Type..............II-38 Super Charge Ion Battery (SCiB) - A Threat to Li-Ion Battery II-38 Innovations.............. II-39 Innovative Battery Technology from Amprius II-39 Gbatteries Develops BatteryBox - A Battery with 50Whr Backup Capacity.............. II-39 Li-ion Battery with Lithium Borohydride Designed in Japan II-39 Growth Drivers.............. II-39 Consumer LiB Market: High-End IT Products to Drive Future Growth.............. II-39 IT-Use Li-Ion Battery Market II-40 Table 27: World IT-Use LiB Market (2012): Percentage Breakdown of Volume Shipments by Company (includes corresponding Graph/Chart)..............II-40

Table 28: World IT-Use LiB Market (2012): Percentage Breakdown of Volume Capacity by Company (includes corresponding Graph/Chart)..............II-41 Mobile Phones: A Power Packed Opportunity for Li-ion batteries II-41 Table 29: World Market for Mobile Handsets by Geographic Region (2013 & 2015): Volume Sales in Million Units for US, Canada, Europe, Asia-Pacific (Including Japan), Latin America, and Rest of World (includes corresponding Graph/Chart).............. II-42 Smartphones: A Lucrative Market II-42 Table 30: World Market for Smartphones (2016 & 2018): Breakdown of Sales in Thousand Units by Geographic Region/Country (includes corresponding Graph/Chart) II-43 Laptops and Netbooks - The Li-ion Drivers II-44 Table 31: Global Shipments of Desktop PCs, Laptops, and Tablets in Million Units for Years 2014 & 2017 (includes corresponding Graph/Chart) II-44 Addressing Flaws in Lithium-ion Batteries II-44 IATA's New Regulations for Li-ion Battery Transportation II-45 Lithium Polymer: Rising Like a Phoenix II-46

3. PRODUCT OVERVIEW.............. II-47 Battery - Device Maker's Need..............II-47 Evolution of Battery..............II-47 Major Applications in Conjunction with Historical Developments II-48 Types of Batteries..............II-48 Acid and Alkaline Batteries..............II-48 Wet and Dry Batteries..............II-49 Applications.............. II-49 Consumer Batteries (Primary & Secondary) II-50 Different Sizes of Consumer Batteries II-50 Primary Batteries..............II-50 Zinc-Carbon (Zn-C)..............II-50 Alkaline Batteries..............II-51 Primary Lithium Batteries..............II-51 Secondary Batteries..............II-51 Table 32: Secondary Batteries - Characteristics (includes corresponding Graph/Chart) (includes corresponding Graph/Chart).............. II-51 Nickel-Cadmium (Ni-Cd)..............II-52 History.............. II-52 Drawbacks.............. II-52 Nickel-Metal Hydride (Ni-MH) II-53 Nickel Metal Hydride Vs. Nickel Cadmium II-54 Lithium Ion Batteries..............II-55 Properties.............. II-55 Applications.............. II-56 Competition.............. II-56 Merits.............. II-56 Demerits.............. II-57 History.............. II-57 Lithium Vs. Alkaline Batteries II-57 Others.............. II-57 Lithium-Polymer..............II-57

4. PRODUCT INNOVATIONS AND INTRODUCTIONS II-58 Energizer Introduces Rechargeable Batteries from Recycled Battery Material.............. II-58 Enevate Introduces SemiAccurate, Silicon-Lithium-Ion Battery II-58 IDX Releases High Capacity Batteries for Panasonic's Camcorder II-58 Energizer Uses Recycled Batteries to Launch EcoAdvanced™, World's First High-Performance AA Battery II-58 Rayovac Uses Innovative Slim Seal Technology to Unveil FUSION, Its Longest-Lasting Alkaline Battery II-58

5. RECENT INDUSTRY ACTIVITY..............II-59 P&G Transfers Duracell Business to Berkshire Hathaway II-59 Faradion and AGM Batteries Sign R&D Partnership to Commercialize Sodium Technology II-59 Saft Wins Multi-Year Contract from US DLA to Supply BA 5372 Primary Li-MnO2 Battery..............II-59 Ultralife Acquires Accutronics, an Independent Designer and Manufacturer of Smart Batteries II-59 Hitachi Maxell and Kopin Enter into Agreement to Manufacture High-Capacity Lithium Ion Batteries II-59 VARTA Partners DICKIE TOYS for the VARTA "Click & Win" Advent Sweepstakes.............. II-59 DoE's Oak Ridge National Laboratory Licenses Lithium Sulfur Battery Technology to Solid Power for Next-Generation Batteries.............. II-60 GP Batteries and America II Electronics Sign Franchise Agreement for Distribution of Products in North and South America.............. II-60 Dyson Plans Battery Production Plant through Acquisition of Battery Technology Firm, Sakti3 II-60 FDK Supplies a Unique Ni-MH Battery for Alpha Technologies' CellectTM 600 Small Cell Power Supply II-60 Neah Power Systems Acquires Lithium-ion High Performance Power Starter Battery Company, Shorai II-60 Energizer Splits into Battery and Personal Care Companies II-60 TWS and Paper Battery Company Collaborate to Commercialize Ultrathin Ultracapacitor Technology II-61 Corporation for Battery Recycling Launches Model All Battery Recycling Bill.............. II-61

6. FOCUS ON SELECT GLOBAL PLAYERS..............II-62 Battery Technology Inc. (US)..............II-62 BYD Company Ltd. (China)..............II-62 Duracell Inc. (US)..............II-63 Electrochem Automation Inc. (US) II-63 Energizer Holdings, Inc. (US)..............II-63 FDK Corporation (Japan)..............II-64 GP Batteries International Limited (Singapore) II-65 Hitachi Maxell Ltd. (Japan)..............II-65 Jiangmen TWD Technology Co., Ltd. (China) II-65 LG Chem Co., Ltd. (South Korea)..............II-66 Panasonic Corporation (Japan)..............II-66 Sanyo Electric Company Ltd. (Japan) II-67 Samsung SDI Co. Ltd. (South Korea) II-67 Sony Corp. (Japan)..............II-68 Spectrum Brands Holdings, Inc. (US) II-68 VARTA Consumer Batteries GmbH & Co. KGaA (Germany) II-69 Tronic Technology Global Ltd. (Hong Kong) II-69 Ultralife Batteries, Inc. (US) II-70

7. GLOBAL MARKET PERSPECTIVE..............II-71 Table 33: World Recent Past, Current & Future Analysis for Consumer Batteries by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2015 through 2022 (includes corresponding Graph/Chart) II-71

Table 34: World Historic Review for Consumer Batteries by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2009 through 2014 (includes corresponding Graph/Chart)..............II-72

Table 35: World 14-Year Perspective for Consumer Batteries by Geographic Region - Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa and Latin American Markets for Years 2009, 2016 & 2022 (includes corresponding Graph/Chart) II-73 Market for Primary Batteries..............II-74 Table 36: World Recent Past, Current & Future Analysis for Primary Batteries by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2015 through 2022 (includes corresponding Graph/Chart) II-74

Table 37: World Historic Review for Primary Batteries by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2009 through 2014 (includes corresponding Graph/Chart)..............II-75

Table 38: World 14-Year Perspective for Primary Batteries by Geographic Region - Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa and Latin American Markets for Years 2009, 2016 & 2022 (includes corresponding Graph/Chart) II-76

Table 39: World Recent Past, Current & Future Analysis for Primary Batteries by Battery Chemistry - Zinc Carbon, Alkaline, and Lithium Batteries Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2015 through 2022 (includes corresponding Graph/Chart) II-77

Table 40: World Historic Review for Primary Batteries by Battery Chemistry - Zinc Carbon, Alkaline, and Lithium Batteries Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2009 through 2014 (includes corresponding Graph/Chart)..............II-78

Table 41: World 14-Year Perspective for Primary Batteries by Battery Chemistry - Percentage Breakdown of Dollar Sales for Zinc Carbon, Alkaline, and Lithium Batteries Markets for Years 2009, 2016 & 2022 (includes corresponding Graph/Chart) II-79

Table 42: World Recent Past, Current & Future Analysis for Zinc Carbon Batteries by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2015 through 2022 (includes corresponding Graph/Chart) II-80

Table 43: World Historic Review for Zinc Carbon Batteries by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2009 through 2014 (includes corresponding Graph/Chart)..............II-81

Table 44: World 14-Year Perspective for Zinc Carbon Batteries by Geographic Region - Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa and Latin American Markets for Years 2009, 2016 & 2022 (includes corresponding Graph/Chart) II-82

Table 45: World Recent Past, Current & Future Analysis for Alkaline Batteries by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2015 through 2022 (includes corresponding Graph/Chart) II-83

Table 46: World Historic Review for Alkaline Batteries by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2009 through 2014 (includes corresponding Graph/Chart)..............II-84

Table 47: World 14-Year Perspective for Alkaline Batteries by Geographic Region - Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa and Latin American Markets for Years 2009, 2016 & 2022 (includes corresponding Graph/Chart) II-85

Table 48: World Recent Past, Current & Future Analysis for Lithium Batteries by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2015 through 2022 (includes corresponding Graph/Chart) II-86

Table 49: World Historic Review for Lithium Batteries by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2009 through 2014 (includes corresponding Graph/Chart)..............II-87

Table 50: World 14-Year Perspective for Lithium Batteries by Geographic Region - Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa and Latin American Markets for Years 2009, 2016 & 2022 (includes corresponding Graph/Chart) II-88 Market for Secondary Batteries II-89 Table 51: World Recent Past, Current & Future Analysis for Secondary Batteries by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2015 through 2022 (includes corresponding Graph/Chart) II-89

Table 52: World Historic Review for Secondary Batteries by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2009 through 2014 (includes corresponding Graph/Chart)..............II-90

Table 53: World 14-Year Perspective for Secondary Batteries by Geographic Region - Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa and Latin American Markets for Years 2009, 2016 & 2022 (includes corresponding Graph/Chart) II-91

Table 54: World Recent Past, Current & Future Analysis for Secondary Batteries by Battery Chemistry - Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and Other Battery Chemistries Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2015 through 2022 (includes corresponding Graph/Chart)..............II-92

Table 55: World Historic Review for Secondary Batteries by Battery Chemistry - Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and Other Battery Chemistries Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2009 through 2014 (includes corresponding Graph/Chart).............. II-93

Table 56: World 14-Year Perspective for Secondary Batteries by Battery Chemistry - Percentage Breakdown of Dollar Sales for Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and Other Battery Chemistries Markets for Years 2009, 2016 & 2022 (includes corresponding Graph/Chart) II-94

Table 57: World Recent Past, Current & Future Analysis for Nickel Cadmium Batteries by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2015 through 2022 (includes corresponding Graph/Chart) II-95

Table 58: World Historic Review for Nickel Cadmium Batteries by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2009 through 2014 (includes corresponding Graph/Chart)..............II-96

Table 59: World 14-Year Perspective for Nickel Cadmium Batteries by Geographic Region - Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa and Latin American Markets for Years 2009, 2016 & 2022 (includes corresponding Graph/Chart).............. II-97

Table 60: World Recent Past, Current & Future Analysis for Nickel Metal Hydride Batteries by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2015 through 2022 (includes corresponding Graph/Chart) II-98

Table 61: World Historic Review for Nickel Metal Hydride Batteries by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2009 through 2014 (includes corresponding Graph/Chart)..............II-99

Table 62: World 14-Year Perspective for Nickel Metal Hydride Batteries by Geographic Region - Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa and Latin American Markets for Years 2009, 2016 & 2022 (includes corresponding Graph/Chart).............. II-100

Table 63: World Recent Past, Current & Future Analysis for Lithium Ion Batteries by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2015 through 2022 (includes corresponding Graph/Chart) II-101

Table 64: World Historic Review for Lithium Ion Batteries by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2009 through 2014 (includes corresponding Graph/Chart)..............II-102

Table 65: World 14-Year Perspective for Lithium Ion Batteries by Geographic Region - Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa and Latin American Markets for Years 2009, 2016 & 2022 (includes corresponding Graph/Chart) II-103

Table 66: World Recent Past, Current & Future Analysis for Other Secondary Battery Chemistries by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2015 through 2022 (includes corresponding Graph/Chart) II-104

Table 67: World Historic Review for Other Secondary Battery Chemistries by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2009 through 2014 (includes corresponding Graph/Chart)..............II-105

Table 68: World 14-Year Perspective for Other Secondary Battery Chemistries by Geographic Region - Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa and Latin American Markets for Years 2009, 2016 & 2022 (includes corresponding Graph/Chart)..............II-106

III. MARKET

1. THE UNITED STATES.............. III-1 A.Market Analysis.............. III-1 US Battery Market - An Overview III-1 Table 69: US Market for Batteries (2015): Percentage Breakdown of Battery Use by Consumer Device (includes corresponding Graph/Chart)..............III-2 Segmental Analysis..............III-2 Primary Batteries - A Review..............III-2 Competition Rife in the Primary Batteries Segment III-2 Alkaline Batteries - The Primary Batteries Stronghold III-3 Table 70: US Market for Alkaline Batteries by Leading Company/Brand: Market Share Breakdown of Value Sales for 2015 (includes corresponding Graph/Chart) III-3 Secondary Batteries - An Insight III-3 University Research Team Develops Super-Powered Microbatteries.............. III-3 EXIM Statistics of Primary Batteries and Cells III-4 Lithium Primary Batteries and Cells III-4 Table 71: US Exports of Lithium Primary Batteries and Cells (2014 & 2015): Percentage Breakdown of Value Exports by Country of Destination (includes corresponding Graph/Chart).............. III-4

Table 72: US Imports of Lithium Primary Batteries and Cells (2014 & 2015): Percentage Breakdown of Value Imports by Country of Origin (includes corresponding Graph/Chart) III-5 Manganese Dioxide-based Primary Batteries and Cells III-5 Table 73: US Exports of Manganese Dioxide-based Primary Batteries and Cells (2014 & 2015): Percentage Breakdown of Value Exports by Country of Destination (includes corresponding Graph/Chart) III-6

Table 74: US Imports of Manganese Dioxide-based Primary Batteries and Cells (2014 & 2015): Percentage Breakdown of Value Imports by Country of Origin (includes corresponding Graph/Chart).............. III-7 Product Launches..............III-7 Recent Industry Activity..............III-8 Key Players.............. III-10 B.Market Analytics..............III-13 Table 75: US Recent Past, Current & Future Analysis for Consumer Batteries by Product Group/Chemistries - Primary Batteries (Zinc Carbon, Alkaline, and Lithium) and Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and Others) Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2015 through 2022 (includes corresponding Graph/Chart) III-13

Table 76: US Historic Review for Consumer Batteries by Product Group/Chemistries - Primary Batteries (Zinc Carbon, Alkaline, and Lithium) and Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and Others) Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2009 through 2014 (includes corresponding Graph/Chart)..............III-14

Table 77: US 14-Year Perspective for Consumer Batteries by Product Group/ Chemistries - Percentage Breakdown of Dollar Sales for Primary Batteries (Zinc Carbon, Alkaline, and Lithium) and Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and Others) Markets for Years 2009, 2016 & 2022 (includes corresponding Graph/Chart) III-15

2. CANADA.............. III-16 A.Market Analysis.............. III-16 Outlook.............. III-16 Export-Import Scenario of Primary Batteries and Cells III-16 Table 78: Canadian Exports of Lithium Primary Batteries and Cells (2014 & 2015): Percentage Breakdown of Value Exports by Country of Destination (includes corresponding Graph/Chart).............. III-17

Table 79: Canadian Imports of Lithium Primary Batteries and Cells (2014 & 2015): Percentage Breakdown of Value Imports by Country of Origin (includes corresponding Graph/Chart) III-18

Table 80: Canadian Exports of Manganese Dioxide-based Primary Batteries and Cells (2014 & 2015): Percentage Share Breakdown of Value Exports by Country of Destination (includes corresponding Graph/Chart) III-19

Table 81: Canadian Imports of Manganese Dioxide-based Primary Batteries and Cells (2014 & 2015): Percentage Share Breakdown of Value Imports by Country of Origin (includes corresponding Graph/Chart)..............III-20 Strategic Corporate Development III-20 B.Market Analytics..............III-21 Table 82: Canadian Recent Past, Current & Future Analysis for Consumer Batteries by Product Group/Chemistries - Primary Batteries (Zinc Carbon, Alkaline, and Lithium) and Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and Others) Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2015 through 2022 (includes corresponding Graph/Chart) III-21

Table 83: Canadian Historic Review for Consumer Batteries by Product Group/ Chemistries - Primary Batteries (Zinc Carbon, Alkaline, and Lithium) and Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and Others) Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2009 through 2014 (includes corresponding Graph/Chart)..............III-22

Table 84: Canadian 14-Year Perspective for Consumer Batteries by Product Group/ Chemistries - Percentage Breakdown of Dollar Sales for Primary Batteries (Zinc Carbon, Alkaline, and Lithium) and Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and Others) Markets for Years 2009, 2016 & 2022 (includes corresponding Graph/Chart)..............III-23

3. JAPAN.............. III-24 A.Market Analysis.............. III-24 Current & Future Analysis..............III-24 Japan Losing Ground to other Asian Countries III-24 Manufacturers to Boost Production of Materials for Li-ion Batteries.............. III-24 Japanese Battery Trade Statistics III-25 Table 85: Japanese Exports of Primary Batteries (2014 & 2015): Percentage Breakdown of Value Exports by Battery Chemistry (includes corresponding Graph/Chart) III-25

Table 86: Japanese Exports of Secondary Batteries (2014 & 2015): Percentage Breakdown of Value Exports by Battery Chemistry (includes corresponding Graph/Chart) III-26

Table 87: Japanese Imports of Primary Batteries (2014 & 2015): Percentage Breakdown of Value Imports by Battery Chemistry (includes corresponding Graph/Chart) III-26

Table 88: Japanese Imports of Secondary Batteries (2014 & 2015): Percentage Breakdown of Value Imports by Battery Chemistry (includes corresponding Graph/Chart) III-27 Key Players.............. III-27 B.Market Analytics..............III-30 Table 89: Japanese Recent Past, Current & Future Analysis for Consumer Batteries by Product Group/ Chemistries - Primary Batteries (Zinc Carbon, Alkaline, and Lithium) and Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and Others) Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2015 through 2022 (includes corresponding Graph/Chart) III-30

Table 90: Japanese Historic Review for Consumer Batteries by Product Group/ Chemistries - Primary Batteries (Zinc Carbon, Alkaline, and Lithium) and Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and Others) Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2009 through 2014 (includes corresponding Graph/Chart)..............III-31

Table 91: Japanese 14-Year Perspective for Consumer Batteries by Product Group/ Chemistries - Percentage Breakdown of Dollar Sales for Primary Batteries (Zinc Carbon, Alkaline, and Lithium) and Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and Others) Markets for Years 2009, 2016 & 2022 (includes corresponding Graph/Chart)..............III-32

4. EUROPE.............. III-33 A.Market Analysis.............. III-33 An Overview.............. III-33 More Power, Lesser Weight - The Evolution in Primary Batteries III-33 Mercury-Free Button Cells Likely in the Future III-33 Competitive Landscape..............III-34 Table 92: European Market for Batteries (2015): Percentage Breakdown of Value Sales by Leading Players (includes corresponding Graph/Chart)..............III-34

Table 93: European Market for Portable Alkaline Batteries (2015): Percentage Breakdown of Value Sales by Leading Players (includes corresponding Graph/Chart) III-34 Legal Environment in Europe..............III-35 EU Battery Directive..............III-35 Government Initiatives..............III-35 Future Trends.............. III-35 European Portable Battery Association (EPBA) III-36 National Battery Association in Eastern Europe III-36 B.Market Analytics..............III-37 Table 94: European Recent Past, Current & Future Analysis for Consumer Batteries by Geographic Region - France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2015 through 2022 (includes corresponding Graph/Chart).............. III-37

Table 95: European Historic Review for Consumer Batteries by Geographic Region - France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2009 through 2014 (includes corresponding Graph/Chart) III-38

Table 96: European 14-Year Perspective for Consumer Batteries by Geographic Region - Percentage Breakdown of Dollar Sales for France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets for Years 2009, 2016 & 2022 (includes corresponding Graph/Chart) III-39

Table 97: European Recent Past, Current & Future Analysis for Consumer Batteries by Product Group/ Chemistries - Primary Batteries (Zinc Carbon, Alkaline, and Lithium) and Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and Others) Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2015 through 2022 (includes corresponding Graph/Chart) III-40

Table 98: European Historic Review for Consumer Batteries by Product Group/ Chemistries - Primary Batteries (Zinc Carbon, Alkaline, and Lithium) and Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and Others) Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2009 through 2014 (includes corresponding Graph/Chart)..............III-41

Table 99: European 14-Year Perspective for Consumer Batteries by Product Group/ Chemistries - Percentage Breakdown of Dollar Sales for Primary Batteries (Zinc Carbon, Alkaline, and Lithium) and Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and Others) Markets for Years 2009, 2016 & 2022 (includes corresponding Graph/Chart)..............III-42

4a. FRANCE.............. III-43 A.Market Analysis.............. III-43 Current & Future Analysis..............III-43 Table 100: French Market for Batteries (2015): Percentage Breakdown of Value Sales by Leading Players (includes corresponding Graph/Chart)..............III-43 Strategic Corporate Development III-43 B.Market Analytics..............III-44 Table 101: French Recent Past, Current & Future Analysis for Consumer Batteries by Product Group/Chemistries - Primary Batteries (Zinc Carbon, Alkaline, and Lithium) and Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and Others) Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2015 through 2022 (includes corresponding Graph/Chart) III-44

Table 102: French Historic Review for Consumer Batteries by Product Group/ Chemistries - Primary Batteries (Zinc Carbon, Alkaline, and Lithium) and Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and Others) Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2009 through 2014 (includes corresponding Graph/Chart)..............III-45

Table 103: French 14-Year Perspective for Consumer Batteries by Product Group/ Chemistries - Percentage Breakdown of Dollar Sales for Primary Batteries (Zinc Carbon, Alkaline, and Lithium) and Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and Others) Markets for Years 2009, 2016 & 2022 (includes corresponding Graph/Chart) III-46

4b. GERMANY.............. III-47 A.Market Analysis.............. III-47 Current & Future Analysis..............III-47 Battery Snippets..............III-47 Table 104: German Market for Batteries (2015): Percentage Breakdown of Value Sales by Leading Players (includes corresponding Graph/Chart)..............III-47 Regulations Targeting Mercury..............III-48 Corporate Development..............III-48 Key Player.............. III-48 B.Market Analytics..............III-50 Table 105: German Recent Past, Current & Future Analysis for Consumer Batteries by Product Group/Chemistries - Primary Batteries (Zinc Carbon, Alkaline, and Lithium) and Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and Others) Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2015 through 2022 (includes corresponding Graph/Chart) III-50

Table 106: German Historic Review for Consumer Batteries by Product Group/ Chemistries - Primary Batteries (Zinc Carbon, Alkaline, and Lithium) and Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and Others) Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2009 through 2014 (includes corresponding Graph/Chart)..............III-51

Table 107: German 14-Year Perspective for Consumer Batteries by Product Group/ Chemistries - Percentage Breakdown of Dollar Sales for Primary Batteries (Zinc Carbon, Alkaline, and Lithium) and Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and Others) Markets for Years 2009, 2016 & 2022 (includes corresponding Graph/Chart) III-52

4c. ITALY.............. III-53 Market Analysis.............. III-53 Table 108: Italian Recent Past, Current & Future Analysis for Consumer Batteries by Product Group/Chemistries - Primary Batteries (Zinc Carbon, Alkaline, and Lithium) and Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and Others) Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2015 through 2022 (includes corresponding Graph/Chart) III-53

Table 109: Italian Historic Review for Consumer Batteries by Product Group/ Chemistries - Primary Batteries (Zinc Carbon, Alkaline, and Lithium) and Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and Others) Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2009 through 2014 (includes corresponding Graph/Chart)..............III-54

Table 110: Italian 14-Year Perspective for Consumer Batteries by Product Group/ Chemistries - Percentage Breakdown of Dollar Sales for Primary Batteries (Zinc Carbon, Alkaline, and Lithium) and Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and Others) Markets for Years 2009, 2016 & 2022 (includes corresponding Graph/Chart)..............III-55

4d. THE UNITED KINGDOM..............III-56 A.Market Analysis.............. III-56 An Overview.............. III-56 Table 111: UK Market for Batteries (2015): Percentage Breakdown of Value Sales by Leading Players (includes corresponding Graph/Chart)..............III-56 Rechargeable Batteries Gain Momentum, Lack of Awareness Remains a Bottleneck..............III-56 Low Recycling Rates for Batteries III-57 Environmental Issues & Initiatives III-57 Strategic Corporate Development III-57 B.Market Analytics..............III-58 Table 112: The UK Recent Past, Current & Future Analysis for Consumer Batteries by Product Group/Chemistries - Primary Batteries (Zinc Carbon, Alkaline, and Lithium) and Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and Others) Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2015 through 2022 (includes corresponding Graph/Chart) III-58

Table 113: The UK Historic Review for Consumer Batteries by Product Group/ Chemistries - Primary Batteries (Zinc Carbon, Alkaline, and Lithium) and Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and Others) Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2009 through 2014 (includes corresponding Graph/Chart)..............III-59

Table 114: The UK 14-Year Perspective for Consumer Batteries by Product Group/ Chemistries - Percentage Breakdown of Dollar Sales for Primary Batteries (Zinc Carbon, Alkaline, and Lithium) and Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and Others) Markets for Years 2009, 2016 & 2022 (includes corresponding Graph/Chart) III-60

4e. SPAIN.............. III-61 Market Analysis.............. III-61 Table 115: Spanish Recent Past, Current & Future Analysis for Consumer Batteries by Product Group/Chemistries - Primary Batteries (Zinc Carbon, Alkaline, and Lithium) and Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and Others) Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2015 through 2022 (includes corresponding Graph/Chart) III-61

Table 116: Spanish Historic Review for Consumer Batteries by Product Group/ Chemistries - Primary Batteries (Zinc Carbon, Alkaline, and Lithium) and Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and Others) Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2009 through 2014 (includes corresponding Graph/Chart)..............III-62

Table 117: Spanish 14-Year Perspective for Consumer Batteries by Product Group/ Chemistries - Percentage Breakdown of Dollar Sales for Primary Batteries (Zinc Carbon, Alkaline, and Lithium) and Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and Others) Markets for Years 2009, 2016 & 2022 (includes corresponding Graph/Chart)..............III-63

4f. RUSSIA.............. III-64 Market Analysis.............. III-64 Table 118: Russian Recent Past, Current & Future Analysis for Consumer Batteries by Product Group/Chemistries - Primary Batteries (Zinc Carbon, Alkaline, and Lithium) and Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and Others) Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2015 through 2022 (includes corresponding Graph/Chart) III-64

Table 119: Russian Historic Review for Consumer Batteries by Product Group/ Chemistries - Primary Batteries (Zinc Carbon, Alkaline, and Lithium) and Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and Others) Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2009 through 2014 (includes corresponding Graph/Chart)..............III-65

Table 120: Russian 14-Year Perspective for Consumer Batteries by Product Group/ Chemistries - Percentage Breakdown of Dollar Sales for Primary Batteries (Zinc Carbon, Alkaline, and Lithium) and Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and Others) Markets for Years 2009, 2016 & 2022 (includes corresponding Graph/Chart)..............III-66

4g. REST OF EUROPE.............. III-67 Market Analysis.............. III-67 Table 121: Rest of Europe Recent Past, Current & Future Analysis for Consumer Batteries by Product Group/Chemistries - Primary Batteries (Zinc Carbon, Alkaline, and Lithium) and Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and Others) Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2015 through 2022 (includes corresponding Graph/Chart) III-67

Table 122: Rest of Europe Historic Review for Consumer Batteries by Product Group/Chemistries - Primary Batteries (Zinc Carbon, Alkaline, and Lithium) and Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and Others) Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2009 through 2014 (includes corresponding Graph/Chart) III-68

Table 123: Rest of Europe 14-Year Perspective for Consumer Batteries by Product Group/Chemistries - Percentage Breakdown of Dollar Sales for Primary Batteries (Zinc Carbon, Alkaline, and Lithium) and Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and Others) Markets for Years 2009, 2016 & 2022 (includes corresponding Graph/Chart)..............III-69

5. ASIA-PACIFIC.............. III-70 Market Analysis.............. III-70 Table 124: Asia-Pacific Recent Past, Current & Future Analysis for Consumer Batteries by Geographic Region - China, India, South Korea and Rest of Asia-Pacific Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2015 through 2022 (includes corresponding Graph/Chart).............. III-70

Table 125: Asia-Pacific Historic Review for Consumer Batteries by Geographic Region - China, India, South Korea and Rest of Asia-Pacific Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2009 through 2014 (includes corresponding Graph/Chart) III-71

Table 126: Asia-Pacific 14-Year Perspective for Consumer Batteries by Geographic Region - Percentage Breakdown of Dollar Sales for China, India, South Korea and Rest of Asia-Pacific Markets for Years 2009, 2016 & 2022 (includes corresponding Graph/Chart)..............III-72

Table 127: Asia-Pacific Recent Past, Current & Future Analysis for Consumer Batteries by Product Group/Chemistries- Primary Batteries (Zinc Carbon, Alkaline, and Lithium) and Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and Others) Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2015 through 2022 (includes corresponding Graph/Chart) III-73

Table 128: Asia-Pacific Historic Review for Consumer Batteries by Product Group/ Chemistries - Primary Batteries (Zinc Carbon, Alkaline, and Lithium) and Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and Others) Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2009 through 2014 (includes corresponding Graph/Chart) III-74

Table 129: Asia-Pacific 14-Year Perspective for Consumer Batteries by Product Group/Chemistries - Percentage Breakdown of Dollar Sales for Primary Batteries (Zinc Carbon, Alkaline, and Lithium) and Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and Others) Markets for Years 2009, 2016 & 2022 (includes corresponding Graph/Chart)..............III-75

5a. CHINA.............. III-76 A.Market Analysis.............. III-76 Current & Future Analysis..............III-76 China: A Globally Leading Battery Supplier III-76 A Mobile Phone Battery Hub..............III-77 Brighter Days Ahead for Battery Industry in China III-77 China: The New Lithium Power Leader III-77 Addressing Production Challenges: Need of the Hour III-78 Ni-MH Batteries to Witness Steady Growth III-78 Chinese Ni-MH Battery Market - Major Players and their Products.............. III-79 Chinese Li-ion Battery Separator Market III-79 Table 130: Chinese Li-ion Battery Market by Leading Suppliers of Separator (2015): Percentage Volume Breakdown by Supplier (includes corresponding Graph/Chart) III-79 Strategic Corporate Development III-79 Select Players.............. III-80 B.Market Analytics..............III-81 Table 131: Chinese Recent Past, Current & Future Analysis for Consumer Batteries by Product Group/Chemistries - Primary Batteries (Zinc Carbon, Alkaline, and Lithium) and Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and Others) Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2015 through 2022 (includes corresponding Graph/Chart) III-81

Table 132: Chinese Historic Review for Consumer Batteries by Product Group/ Chemistries - Primary Batteries (Zinc Carbon, Alkaline, and Lithium) and Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and Others) Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2009 through 2014 (includes corresponding Graph/Chart)..............III-82

Table 133: Chinese 14-Year Perspective for Consumer Batteries by Product Group/ Chemistries - Percentage Breakdown of Dollar Sales for Primary Batteries (Zinc Carbon, Alkaline, and Lithium) and Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and Others) Markets for Years 2009, 2016 & 2022 (includes corresponding Graph/Chart)..............III-83

5b. INDIA.............. III-84 A.Market Analysis.............. III-84 Current & Future Analysis..............III-84 Batteries Demand Surging..............III-84 Indian Dry Cell Battery Market to Emerge from Shackles of Price Rises.............. III-84 Table 134: Indian Dry Cell Battery Market by Leading Players (2015): Percentage Breakdown of Value Sales for Eveready, Nippo, Panasonic, and Others (includes corresponding Graph/Chart)..............III-84 Price Rises Deluge Popularity of "D" Battery Variants III-85 Table 135: Indian Dry Battery Market by Category (2015): Percentage Breakdown of Volume Demand for AA, D, AAA and C Categories (includes corresponding Graph/Chart) III-85 Secondary Battery Outlook in India III-85 Changing Times in Energy Storage Batteries Market - A Complimentary Review..............III-86 Select Players.............. Iii-87 B.Market Analytics..............III-89 Table 136: Indian Recent Past, Current & Future Analysis for Consumer Batteries by Product Group/Chemistries - Primary Batteries (Zinc Carbon, Alkaline, and Lithium) and Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and Others) Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2015 through 2022 (includes corresponding Graph/Chart) III-89

Table 137: Indian Historic Review for Consumer Batteries by Product Group/ Chemistries - Primary Batteries (Zinc Carbon, Alkaline, and Lithium) and Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and Others) Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2009 through 2014 (includes corresponding Graph/Chart)..............III-90

Table 138: Indian 14-Year Perspective for Consumer Batteries by Product Group/ Chemistries - Percentage Breakdown of Dollar Sales for Primary Batteries (Zinc Carbon, Alkaline, and Lithium) and Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and Others) Markets for Years 2009, 2016 & 2022 (includes corresponding Graph/Chart) III-91

5c. SOUTH KOREA.............. III-92 A.Market Analysis.............. III-92 Current & Future Analysis..............III-92 Safety Ruling for Lithium Batteries III-92 Select Players.............. III-92 B.Market Analytics..............III-94 Table 139: South Korean Recent Past, Current & Future Analysis for Consumer Batteries by Product Group/Chemistries - Primary Batteries (Zinc Carbon, Alkaline, and Lithium) and Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and Others) Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2015 through 2022 (includes corresponding Graph/Chart) III-94

Table 140: South Korean Historic Review for Consumer Batteries by Product Group/ Chemistries - Primary Batteries (Zinc Carbon, Alkaline, and Lithium) and Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and Others) Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2009 through 2014 (includes corresponding Graph/Chart) III-95

Table 141: South Korean 14-Year Perspective for Consumer Batteries by Product Group/Chemistries - Percentage Breakdown of Dollar Sales for Primary Batteries (Zinc Carbon, Alkaline, and Lithium) and Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and Others) Markets for Years 2009, 2016 & 2022 (includes corresponding Graph/Chart)..............III-96

5d. REST OF ASIA-PACIFIC..............III-97 A.Market Analysis.............. III-97 Current & Future Analysis..............III-97 Select Players.............. III-97 B.Market Analytics..............III-98 Table 142: Rest of Asia-Pacific Recent Past, Current & Future Analysis for Consumer Batteries by Product Group/Chemistries - Primary Batteries (Zinc Carbon, Alkaline, and Lithium) and Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and Others) Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2015 through 2022 (includes corresponding Graph/Chart)..............III-98

Table 143: Rest of Asia-Pacific Historic Review for Consumer Batteries by Product Group/ Chemistries - Primary Batteries (Zinc Carbon, Alkaline, and Lithium) and Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and Others) Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2009 through 2014 (includes corresponding Graph/Chart) III-99

Table 144: Rest of Asia-Pacific 14-Year Perspective for Consumer Batteries by Product Group/ Chemistries - Percentage Breakdown of Dollar Sales for Primary Batteries (Zinc Carbon, Alkaline, and Lithium) and Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and Others) Markets for Years 2009, 2016 & 2022 (includes corresponding Graph/Chart)..............III-100

6. THE MIDDLE EAST & AFRICA..............III-101 Market Analysis.............. III-101 Table 145: The Middle East & Africa Recent Past, Current & Future Analysis for Consumer Batteries by Product Group/Chemistries - Primary Batteries (Zinc Carbon, Alkaline, and Lithium) and Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and Others) Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2015 through 2022 (includes corresponding Graph/Chart)..............III-101

Table 146: The Middle East & Africa Historic Review for Consumer Batteries by Product Group/ Chemistries - Primary Batteries (Zinc Carbon, Alkaline, and Lithium) and Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and Others) Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2009 through 2014 (includes corresponding Graph/Chart) III-102

Table 147: The Middle East & Africa 14-Year Perspective for Consumer Batteries by Product Group/Chemistries - Percentage Breakdown of Dollar Sales for Primary Batteries (Zinc Carbon, Alkaline, and Lithium) and Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and Others) Markets for Years 2009, 2016 & 2022 (includes corresponding Graph/Chart)..............III-103

7. LATIN AMERICA.............. III-104 Market Analysis.............. III-104 Table 148: Latin American Recent Past, Current & Future Analysis for Consumer Batteries by Geographic Region - Brazil and Rest of Latin America Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2015 through 2022 (includes corresponding Graph/Chart) III-104

Table 149: Latin American Historic Review for Consumer Batteries by Geographic Region - Brazil and Rest of Latin America Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2009 through 2014 (includes corresponding Graph/Chart) III-105

Table 150: Latin American 14-Year Perspective for Consumer Batteries by Geographic Region - Percentage Breakdown of Dollar Sales for Brazil and Rest of Latin America Markets for Years 2009, 2016 & 2022 (includes corresponding Graph/Chart).............. III-106

Table 151: Latin American Recent Past, Current & Future Analysis for Consumer Batteries by Product Group/Chemistries - Primary Batteries (Zinc Carbon, Alkaline, and Lithium) and Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and Others) Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2015 through 2022 (includes corresponding Graph/Chart) III-107

Table 152: Latin American Historic Review for Consumer Batteries by Product Group/Chemistries - Primary Batteries (Zinc Carbon, Alkaline, and Lithium) and Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and Others) Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2009 through 2014 (includes corresponding Graph/Chart) III-108

Table 153: Latin American 14-Year Perspective for Consumer Batteries by Product Group/ Chemistries - Percentage Breakdown of Dollar Sales for Primary Batteries (Zinc Carbon, Alkaline, and Lithium) and Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and Others) Markets for Years 2009, 2016 & 2022 (includes corresponding Graph/Chart)..............III-109

7a. BRAZIL.............. III-110 A.Market Analysis.............. III-110 Alkaline Batteries - Competitive Scenario III-110 Table 154: Brazilian Market for Alkaline Batteries by Leading Players (2013): Percentage Breakup of Market Share by Company - Spectrum Brands, P&G (Duracell), Panasonic, and Others (includes corresponding Graph/Chart) III-110 B.Market Analytics..............III-111 Table 155: Brazilian Recent Past, Current & Future Analysis for Consumer Batteries by Product Group/Chemistries - Primary Batteries (Zinc Carbon, Alkaline, and Lithium) and Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and Others) Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2015 through 2022 (includes corresponding Graph/Chart) III-111

Table 156: Brazilian Historic Review for Consumer Batteries by Product Group/ Chemistries - Primary Batteries (Zinc Carbon, Alkaline, and Lithium) and Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and Others) Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2009 through 2014 (includes corresponding Graph/Chart) III-112

Table 157: Brazilian 14-Year Perspective for Consumer Batteries by Product Group/ Chemistries - Percentage Breakdown of Dollar Sales for Primary Batteries (Zinc Carbon, Alkaline, and Lithium) and Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and Others) Markets for Years 2009, 2016 & 2022 (includes corresponding Graph/Chart)..............III-113

7b. REST OF LATIN AMERICA..............III-114 A.Market Analysis.............. III-114 Mexico - Competitive Scenario for Batteries Market III-114 Table 158: Mexican Market for Batteries by Leading Players (2015): Percentage Value Breakdown by Company (includes corresponding Graph/Chart)..............III-114 B.Market Analytics..............III-115 Table 159: Rest of Latin America Recent Past, Current & Future Analysis for Consumer Batteries by Product Group/Chemistries - Primary Batteries (Zinc Carbon, Alkaline, and Lithium) and Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and Others) Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2015 through 2022 (includes corresponding Graph/Chart)..............III-115

Table 160: Rest of Latin America Historic Review for Consumer Batteries by Product Group/ Chemistries - Primary Batteries (Zinc Carbon, Alkaline, and Lithium) and Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and Others) Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2009 through 2014 (includes corresponding Graph/Chart) III-116

Table 161: Rest of Latin America 14-Year Perspective for Consumer Batteries by Product Group/Chemistries - Percentage Breakdown of Dollar Sales for Primary Batteries (Zinc Carbon, Alkaline, and Lithium) and Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and Others) Markets for Years 2009, 2016 & 2022 (includes corresponding Graph/Chart)..............III-117

IV. COMPETITIVE LANDSCAPE

Total Companies Profiled: 103 (including Divisions/Subsidiaries - 117)

The United States (29) Canada (2) Japan (7) Europe (19) - France (1) - Germany (6) - The United Kingdom (10) - Rest of Europe (2) Asia-Pacific (Excluding Japan) (57) Africa (2) Middle East (1)

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