PLANO, Texas, March 8, 2017 /PRNewswire/ -- The pitches are
flying in, but $1 million is still
within reach for flavor fans nationwide. All it takes is one new
and inspiring idea for the next great potato chip flavor … but time
is running out.
Lay's, one of the marquee brands from PepsiCo's Frito-Lay
division, issued a call for flavor idea submissions in January for
the fourth installment of its iconic "Do Us a Flavor" contest. Over
the years, flavor fans have submitted some of the most inventive
chip flavors — many inspired by their own personal
experiences, passions and food history. Fans have until 11:59:59
p.m. (CDT) on Sunday, March
19 to "pitch" their best Lay's potato chip flavor ideas and
the inspiration behind them for a chance to be the next
$1 million grand prize winner. Fans
have the option to submit a video, photo, and/or written
inspiration to bring their flavor idea to life.
Later this summer, 10 semi-finalists will be selected and
America will be introduced to the flavorful personalities behind
this year's most creative flavors. From there, three delicious
finalist flavors will be fully developed by Frito-Lay culinary
experts and brought to store shelves for fans to try and enjoy. The
last chip standing will be up to America's votes to determine which
lucky flavor enthusiast will take home the $1 million to help make their life more
flavorful. Semi-finalists will receive $10,000 in prize money, the two runner-up
finalists will each win $50,000, and
the grand prize winner will be awarded the coveted $1 million.
Fans can submit their flavor suggestions at www.Lays.com.
Brief Contest History
PepsiCo has held "Do Us a
Flavor" contests in numerous countries with consumers suggesting
millions of ideas for chip flavors around the world. In
July 2012, the Lay's brand launched
its first "Do Us a Flavor" contest in the U.S., which resulted in
Lay's Cheesy Garlic Bread submitted by Karen Weber-Mendham, a children's librarian from
Land O'Lakes, Wis., being selected
as the first million-dollar winner. The contest returned to the
U.S. for a second time in Jan. 2014,
which resulted in Lay's Kettle Cooked Wasabi Ginger submitted by
Meneko Spigner McBeth, a nurse from
Deptford, N.J., as the second
grand-prize winner. And in January
2015, the third installment began, which later crowned Lay's
Southern Biscuits and Gravy the winner. The winning submission was
from Hailey Green, a travel agent
from Noblesville, Ind.
For more information and official contest rules, please visit
www.Lays.com.
About Lay's
Lay's is one of the brands that makes up
Frito-Lay North America, the
$14 billion convenient foods business
unit of PepsiCo (NYSE: PEP), which is headquartered in Purchase, NY. Learn more about Frito-Lay at
the corporate website, http://www.fritolay.com, the Snack Chat
blog, http://www.snacks.com and on Twitter at
http://www.twitter.com/fritolay. Learn more about Lay's by visiting
www.facebook.com/lays or on Twitter at www.twitter.com/lays. You
can also follow Lay's on Instagram by visiting
http://instagram.com/lays.
About PepsiCo
PepsiCo products are enjoyed by
consumers one billion times a day in more than 200 countries and
territories around the world. PepsiCo generated more than $63
billion in net revenue in 2015, driven by a complementary food
and beverage portfolio that includes Frito-Lay, Gatorade,
Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio
includes a wide range of enjoyable foods and beverages, including
22 brands that generate more than $1 billion each in
estimated annual retail sales.
At the heart of PepsiCo is Performance with Purpose – our goal
to deliver top-tier financial performance while creating
sustainable growth and shareholder value. In practice, Performance
with Purpose means providing a wide range of foods and beverages
from treats to healthy eats; finding innovative ways to minimize
our impact on the environment and reduce our operating costs;
providing a safe and inclusive workplace for our employees
globally; and respecting, supporting and investing in the local
communities where we operate. For more information, visit
www.pepsico.com.
Follow PepsiCo:
- Twitter (@PepsiCo)
- Facebook
- PepsiCo Press Releases
- PepsiCo Multimedia
- PepsiCo Videos
To view the original version on PR Newswire,
visit:http://www.prnewswire.com/news-releases/get-your-pitch-on-only-a-couple-weeks-left-to-submit-a-potato-chip-flavor-idea-for-the-chance-at-1-million-300420061.html
SOURCE Frito-Lay North
America