PLANO, Texas, Jan. 10, 2017 /PRNewswire/ -- "Spaghetti and
Meatballs!" "Cinnamon Roll!" "Stuffed Peppers!"
Nearly everyone has a great flavor idea — perhaps it's the
newest flavor for Lay's potato chips worth a whopping $1 million. After all, a select few have been
lucky enough to see their potato chip flavors come to life
already.
Lay's, one of the marquee brands from PepsiCo's Frito-Lay
division, is once again giving people the chance at $1 million by bringing back the iconic "Do Us a
Flavor" contest and asking fans for their flavor ideas and
the story or inspiration behind them — all in a flavor-packed
pitch. Helping Lay's celebrate the personalities behind the flavors
is TV personality and multiplatinum recording artist Nick Lachey, known for his flavorful personality
and love of local flavors and cuisines with his restaurant and bar
in Cincinnati. Lachey, a fan of
the "Do Us a Flavor" contest throughout the years, helped surprise
the four finalists and award the winner in 2015.
In its fourth year, the latest installment of the contest - "The
Pitch" - asks fans nationwide to simply "pitch" their best Lay's
potato chip flavor ideas and the inspiration behind it through a
photo, video and/or written description to bring the idea to life.
Three mouth-watering finalist flavors will then be fully developed
and brought to store shelves nationwide for America's vote,
ultimately deciding which lucky flavor fan will take home the
$1 million grand prize. Fans are
encouraged to visit www.Lays.com to submit their flavor ideas.
"Our fans live flavorful lives, full of delicious tastes and
rich personal experiences, which have translated to interesting and
innovative chip flavor ideas throughout the years," said
Jeannie Cho, vice president of
marketing, Frito-Lay. "These incredible flavor ideas were created
by everyday fans, each with their own flavorful story. This year,
we're asking fans to pitch us their $1
million dollar flavor idea because we also want to see the
flavor behind the flavor - we want to celebrate the people, passion
and inspiration stories behind the flavor ideas that make it
delicious."
To kick off this year's contest, the Lay's brand teamed up with
Lachey and his brother Drew for a one-night-only event in
New York City that involved some
friendly sibling competition. To inspire submissions, the talented
Lachey brothers held a "pitch-off" – bringing flavors to life on
stage through song and dance.
"After meeting the four finalists from the last 'Do Us a Flavor'
contest, I was able to see the passion that lies behind these
delicious flavor submissions," said Lachey. "These ideas don't come
out of thin air – everyone has a story to tell about how they were
inspired and there are so many fun and creative ways to do that.
With 'The Pitch,' fans now have the exciting chance to tell their
stories like never before - they literally have the chance to pitch
why their flavor should be the winner."
Now through March 19, fans can
submit their flavor suggestions on www.Lays.com. To submit, fans
will be asked to "pitch" their flavor idea through a video, photo
and/or a written inspiration. Submissions will also include the
flavor name, up to three ingredients and optional bag
customization.
Similar to past years of "Do Us a Flavor," a judging panel made
up of chefs, foodies and flavor experts will narrow down the
semifinalists to three finalist flavors that will be fully
developed by Frito-Lay's culinary experts and brought to market
this summer. Once the finalist flavors are announced, it will be up
to fans to vote and decide which flavor is worth $1 million. The winning flavor — as determined by
fan votes — will be revealed in the fall. Semi-finalists will
receive $10,000, and the two
runner-up finalists will each win $50,000 in prize money. The grand prize winner
will take home $1 million — to help
make their life even more flavorful.
Brief Contest History
PepsiCo has held "Do Us a Flavor" contests in numerous countries
with consumers suggesting millions of ideas for chip flavors around
the world. In July 2012, the Lay's
brand launched its first "Do Us A Flavor" contest in the U.S.,
which resulted in Lay's Cheesy Garlic Bread submitted by
Karen Weber-Mendham, a children's
librarian from Land O'Lakes, Wis.,
being selected as the first million-dollar winner. The contest
returned to the U.S. for a second time in Jan. 2014, which resulted in Lay's Kettle Cooked
Wasabi Ginger submitted by Meneko Spigner
McBeth, a nurse from Deptford,
N.J., as the second grand-prize winner. And in
January 2015, the third installment
began, which later crowned Lay's Southern Biscuits and Gravy the
winner. The winning submission was from Hailey Green, a travel agent from Noblesville, Ind.
For more information and official contest rules, please visit
www.Lays.com.
About Lay's
Lay's is one of the brands that makes up Frito-Lay North America, the $14 billion convenient foods business unit of
PepsiCo (NYSE: PEP), which is headquartered in Purchase, NY. Learn more about Frito-Lay at
the corporate website, http://www.fritolay.com, the Snack Chat
blog, http://www.snacks.com and on Twitter at
http://www.twitter.com/fritolay. Learn more about Lay's by visiting
www.facebook.com/lays or on Twitter at www.twitter.com/lays. You
can also follow Lay's on Instagram by visiting
http://instagram.com/lays.
About PepsiCo
PepsiCo products are enjoyed by
consumers one billion times a day in more than 200 countries and
territories around the world. PepsiCo generated more than $63
billion in net revenue in 2015, driven by a complementary food
and beverage portfolio that includes Frito-Lay, Gatorade,
Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio
includes a wide range of enjoyable foods and beverages, including
22 brands that generate more than $1 billion each in
estimated annual retail sales.
At the heart of PepsiCo is Performance with Purpose – our goal
to deliver top-tier financial performance while creating
sustainable growth and shareholder value. In practice, Performance
with Purpose means providing a wide range of foods and beverages
from treats to healthy eats; finding innovative ways to minimize
our impact on the environment and reduce our operating costs;
providing a safe and inclusive workplace for our employees
globally; and respecting, supporting and investing in the local
communities where we operate. For more information, visit
www.pepsico.com.
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SOURCE Frito-Lay North
America