German Public Broadcasters Embrace Avid Everywhere for UEFA EURO 2016 and 2016 Summer Olympics
July 08 2016 - 10:06AM
Avid® (Nasdaq:AVID) today announced that its industry-leading
content creation, management and distribution solutions will once
again be at the heart of the live production infrastructure for
ZDF’s and ARD’s shared German television coverage of the two main
sport events of the year. The extensive media production from both
events – the UEFA European Championship in France and the Summer
Olympics in Rio de Janeiro, Brazil – will be powered by the Avid
MediaCentralTM Platform. Avid’s production asset management and
shared storage systems are seamlessly integrated with third-party
solutions to enable the public broadcasters to deliver content to
millions of viewers in Germany anytime, anywhere from multiple
locations.
ZDF and ARD will share facilities to benefit from greater
operational synergies. Westdeutsche Rundfunk (WDR), a Cologne-based
public broadcaster with its own regional television channel and a
member of ARD (a consortium of German public-broadcasting
institutions), will be responsible for the UEFA EURO, taking place
in France during June and July. Norddeutscher Rundfunk (NDR), based
in Hamburg and also a member of ARD, will be in charge of the
Olympic Games in Rio de Janeiro in August. The coverage will be
aired through both ARD and ZDF’s television channels.
This set-up required a fast, efficient and robust workflow to
cater to a wide range of content and distribution demands – from
on-the-fly editing, graphics creation and processing to production,
management and distribution of content. Together, the Avid and
third-party integrated workflow will enable smooth collaboration
among all members of the production team across complex,
multi-location environments. Once the UEFA EURO 2016 is over, this
proven end-to-end production infrastructure will then be shipped to
Brazil and used in a similar way for media production covering the
Olympic Games.
“The aim of the MediaCentral Platform is to provide holistic
solutions that integrate smoothly with systems from third-party
providers, thereby offering a real added value to our customers. It
enables a highly efficient workflow that serves to meet complex
challenges such as the media production for major sports events,”
said Tom Cordiner, vice president of International Sales at Avid.
“ZDF and ARD continue to rely on our trusted solutions to deliver
exciting, high-quality content to their audiences anytime,
anywhere.”
Systems integrator Qvest Media, the largest Avid reseller
worldwide, implemented the solution. The production capabilities
are based around Avid Interplay® and Avid shared storage systems.
Avid Media Composer® is used for editing, while iNEWS® and several
Interplay clients are used for news production. EVS’ XT3 media
server and IPDirector are being used for ingest and playout, and
Vizrt graphics solutions are also part of the integrated,
file-based HD media production workflow.
About AvidThrough Avid Everywhere™, Avid
delivers the industry's most open, innovative and comprehensive
media platform connecting content creation with collaboration,
asset protection, distribution and consumption. Media
organizations and creative professionals use Avid solutions to
create the most listened to, most watched and most loved media
in the world—from the most prestigious and award-winning feature
films, to the most popular television shows, news programs and
televised sporting events, as well as a majority of today’s most
celebrated music recordings and live concerts. Industry leading
solutions include Pro Tools®, Media Composer®, ISIS®, Avid NEXIS™,
Interplay®, ProSet and RealSet, Maestro, PlayMaker, and Sibelius®.
For more information about Avid solutions and services,
visit www.avid.com, connect with Avid
on Facebook, Instagram,
Twitter, YouTube, LinkedIn, or subscribe to Avid
Blogs.
© 2016 Avid Technology, Inc. All rights reserved. Avid, the Avid
logo, Avid Everywhere, iNEWS, Interplay, ISIS, AirSpeed,
MediaCentral, Media Composer, Avid NEXIS, Pro Tools, and Sibelius
are trademarks or registered trademarks of Avid Technology, Inc. or
its subsidiaries in the United States and/or other countries. The
Interplay name is used with the permission of the Interplay
Entertainment Corp. which bears no responsibility for Avid
products. All other trademarks are the property of their respective
owners. Product features, specifications, system requirements and
availability are subject to change without notice.
PR Contact:
Avid
Amy Paladino
amy.paladino@avid.com
617-733-5121
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