The Danish Internet company Balslev Media has recently purchased the
German domain name www.casino.de for
Euro 400,000 / US $591,000. This is a new record price paid for a German
domain name.
According to the new owner of Casino.de, the domain name acquisition was
a bargain. “The value of the domain consists
of several things; first of all it’s the
perfect brand name -- it’s short and it
describes exactly what we do. Furthermore, many people will find our Web
site even if they don’t know anything about us
through direct traffic, which is when people type in a keyword domain
name in their browser and find a service provider without searching for
it first. Additionally, the high price is based on the popularity of
online casino and poker gambling on the Web,”
says webmaster Jan Balslev.
The mission with the new Web site Casino.de is to guide gamblers through
the jungle of online casinos and poker rooms by offering independent and
thoroughly researched information about gambling online.
The new Web site owner sees himself as a gatekeeper for gamblers who
wish to play casino and poker games online -- without gambling on where
they are betting as well. Due to the lack of international regulation,
there is a growing demand for independent information, therefore it is
of great value to online casinos and poker rooms to be reviewed at
Casino.de. As with all Internet commerce, trust is essential.
Casino.de is a German language version of the English language guide to
gambling www.online-casinos.com.
Both sites offer comprehensive guides for gamblers such as free training
games, visual casino game instructions and gambling tips. As the owner
puts it “A land-based casino or an online
casino is not the place to learn the rules for blackjack, or any other
casino game for that matter.”
In the past the domain name Casino.de has had several different owners,
among others Deutsche Bahn -- the German states railroad company, and
until recently, an offshore company.
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