General Mills Continues to Face Declining Sales -- Update
March 21 2017 - 12:59PM
Dow Jones News
By Joshua Jamerson
General Mills Inc. said sales of Yoplait yogurt and Progresso
soup suffered in the latest quarter because they were priced higher
than competing brands.
"We just missed this year," Chief Operating Officer Jeff
Harmening said in an interview. "Our pricing just wasn't in line
with the marketplace."
The Minneapolis-based food giant gave a grim outlook for
comparable sales for the rest of its fiscal year ending in May.
That metric fell 5% in the recent period, marking nine months of
steady erosion.
Lower food costs and other savings helped General Mills and its
peers deliver solid earnings on the lower revenues for a time. Now
sales declines are catching up with them, and falling food prices
are sparking price wars on some products.
In its fiscal third quarter, General Mills' North American
retail sales fell 7%, dragged down by meals like Hamburger Helper,
baking products like Pillsbury refrigerated dough, and Yoplait.
The decline was larger than Wall Street expected, and shares
fell about 2% Tuesday morning before recovering. The shortfall
underscored the company's struggle to win over consumers who are
increasingly looking for healthier and fresher brands.
General Mills in recent years has made Cheerios gluten-free,
removed artificial colors from Trix cereal, bought Annie's
Homegrown natural and organic snacks, and removed aspartame from
Yoplait Light. But Bernstein analyst Alexia Howard said concerns
about added sugar and artificial sweeteners may partly explain
General Mills' continued problems in the yogurt aisle.
Mr. Harmening said competition over prices was a bigger problem
than the shift to healthier foods.
"I don't think that has been the biggest issue we've had over
the past year. It's been the competitiveness of our pricing," he
said.
General Mills doesn't want its brands to be the cheapest, but it
does have to do a better job of getting stores to offer it a "fair
share" of holiday promotions, executives said.
Overall, for the quarter that ended Feb. 26, General Mills
reported net income of $357.8 million, down 1.1% from $361.7
million in the year-ago period. Revenue fell 5% to $3.79 billion,
lower than analysts' estimates of $3.82 billion.
General Mills also booked $78 million in restructuring and
impairment charges, which dented profit. Excluding restructuring
and other charges, the company's adjusted profit rose 10.8% to 72
cents a share from a year ago. Analysts polled by Thomson Reuters
expected per-share profit of 71 cents.
Write to Joshua Jamerson at joshua.jamerson@wsj.com
(END) Dow Jones Newswires
March 21, 2017 12:44 ET (16:44 GMT)
Copyright (c) 2017 Dow Jones & Company, Inc.
General Mills (NYSE:GIS)
Historical Stock Chart
From Mar 2024 to Apr 2024
General Mills (NYSE:GIS)
Historical Stock Chart
From Apr 2023 to Apr 2024