Garbanzo Mediterranean Grill Unveils New Brand Identity
July 07 2015 - 8:16PM
Business Wire
Denver-based Garbanzo Mediterranean Grill, a Mediterranean
fast-casual restaurant, unveils its new brand identity, Garbanzo
Fresh Mediterranean. The new brand emphasizes the vibrant food and
culture found in Garbanzo locations across the country.
“The new brand is one aspect of a larger strategic plan to
modernize Garbanzo,” says Bob Bafundo, the president of Garbanzo
Fresh Mediterranean. “We are building on the success of the past
eight years and will continue to provide our guests the very best.
The logo and brand were updated to match the vibrant and bold
flavors that are synonymous with the food and culture at Garbanzo
Fresh Mediterranean.”
The new logo, evocative of a Mediterranean mosaic, is a bold new
take on the previous Garbanzo logo, which represented the company
for eight years. The colors within the mosaic are reflected in the
interior design renovations. Two Colorado locations have been
updated with the new interior look. More renovations are planned
for Colorado locations and other franchise markets.
The launch of the updated logo and new brand identity was
developed in collaboration with Brand Iron, a Denver-based branding
and marketing agency. Brand Iron is currently manage all marketing
strategies and initiatives, advertising and social media for
Garbanzo.
“We are very excited about the new Garbanzo brand, and our
commitment to high quality food and service remain our highest
priorities,” says Bafundo. “We are dedicated to providing every
guest with a healthy, fresh meal they can customize. Garbanzo is
proud to serve meals that are naturally wholesome and heart
healthy.”
In addition to the new brand, Garbanzo is placing a greater
emphasis on cooking fresh food using traditional Mediterranean
methods. Every Garbanzo restaurant uses traditional gyro cones and
new protein seasonings to create the flavors customary to that
region. Garbanzo has also increased their speed of service by
simplifying the menu and servicing only guest favorites.
The new Garbanzo website launched in conjunction with the new
brand roll out. The website features renewed focus on user
experience and imagery. The focus on user experience is also found
in the revitalized ordering platform.
About Garbanzo Fresh Mediterranean
Founded in 2007, Garbanzo Fresh Mediterranean is headquartered
in Colorado. Garbanzo uses only the freshest ingredients and
provides several vegetarian, vegan and gluten-free options.
Garbanzo currently has 24 locations nationwide.
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version on businesswire.com: http://www.businesswire.com/news/home/20150707006623/en/
For Garbanzo Fresh MediterraneanKasey McWilliams,
720-434-3547kmcwilliams@brandiron.net