NEW YORK, Nov. 30, 2015 /PRNewswire/ -- GODIVA
Chocolatier is delighted to help put consumers in the giving spirit
this season by launching the "Hot Chocolate for a Cause" program
benefitting children in need with Toys for Tots. GODIVA will
donate $1.00 to Toys for Tots for
every GODIVA Hot Chocolate beverage that is sold in their retail
stores from Giving Tuesday, December
1st, through December
15th.* Actress Emmy
Rossum of "Shameless" and Emma Roberts of "Scream Queens" will help
to announce and show their support for the giving initiative at
GODIVA stores in New York and
Los Angeles respectively.
"We're excited to warm people's hearts and put them in the
giving spirit with 'Hot Chocolate for a Cause' in partnership with
Toys for Tots," said Michelle Chin,
Head of Marketing and Product Development for GODIVA North America.
"There's a nostalgic feeling GODIVA evokes, and it's this same
feeling of joy and fond memories that we want to share with
others."
"What we love about the GODIVA partnership is how easy it is for
consumers to help less fortunate children experience a little joy
this Christmas holiday season," said retired Marine Major Bill Grein, Vice President of the
Marine Toys for Tots Foundation.
GODIVA's Hot Chocolate is a rich and decadent treat, made with
real dark chocolate and perfect for an afternoon pick-me-up during
a holiday shopping trip, or enjoyed when spending time with friends
or loved ones.
"GODIVA's hot chocolate reminds me of many special moments spent
with my family during the holiday season, so I'm thrilled to be
part of a program that helps put people in the giving spirit and
give back to children in need," said Emmy
Rossum. "There's a joy that comes with every bite or sip of
GODIVA. I hope to extend that feeling by helping those less
fortunate."
"For me, the holidays are a time of peace, warmth and gratitude.
It's important to give back to people who are less fortunate
year-round, but especially during the holidays," said Emma Roberts. "GODIVA's 'Hot Chocolate for a
Cause' is a simple way for people to do a little good this
season for a very worthy organization, Toys for Tots."
To find out more, visit GODIVA.com or join us on our social
channels @GODIVA #GivingGODIVA.
About GODIVA Chocolatier
With a Belgian heritage dating back to 1926, GODIVA Chocolatier
is the global leader in premium chocolate. Inspired by the
values of Lady Godiva – her passion, generosity, and pioneering
spirit -- GODIVA's legendary name has become a universal
symbol of luxury, quality and the most delicious
chocolate. The company has a presence in more than 80
countries with over 500 boutiques, in addition to a presence in
Global Travel Retail, department and specialty stores, and online.
GODIVA offers a range of chocolate creations and is dedicated
to innovation and excellence in the Belgian tradition. From
its famous truffles and shell-molded chocolate pieces to its
European-style biscuits, individually wrapped chocolates, gourmet
coffees, hot cocoa and other indulgences, GODIVA is committed to
bringing the ultimate chocolate experience to the world.
About Toys for Tots
The Marine Toys for Tots Foundation is a not for
profit organization authorized by the U.S. Marine
Corps and the Department of Defense to provide
fundraising and other necessary support for the annual Marine
Corps Reserve Toys for Tots Program. Now in its
68th year, Toys for Tots provides joy and a message
of hope to economically disadvantaged children through the gift of
a new toy during the Christmas holiday season. The Marine Toys
for Tots Foundation relies on individual donations from the
American public as well as support from corporate sponsors.
*Maximum $50,000 donation
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SOURCE GODIVA Chocolatier