By Ted Mann, Emily Glazer and Dana Mattioli 

General Electric Co. is in talks to sell its biggest lending operation--a $74 billion unit that makes loans to midsize U.S. businesses--as the conglomerate moves quickly to dismantle what was one of the country's largest banks, people familiar with the matter said.

The company is in talks to sell all or part of the business to Wells Fargo & Co., the people said. Other bidders are involved as well, they said. Further details weren't available.

A deal to sell the U.S. commercial lending division would hive off another big chunk of GE Capital not long after the company said it would get out of banking amid widespread investor discontent and growing regulatory burdens.

General Electric has said it would sell off $200 billion in assets by its preferred measure, which excludes cash and some other items, over the next two years. A deal would mean it already has worked out deals to part with about half of that total and would signal to Wall Street that GE's exit from banking will happen even more quickly than the company has forecast. The company has publicly given itself two years to complete the process.

The move is part of a strategic shift by Chief Executive Jeff Immelt to address long-standing investor dissatisfaction with the level of credit risk at the 123-year-old company and to return GE to its industrial roots making jet engines, power turbines and MRI machines.

GE relied on GE Capital for about half of its annual profits just a few years ago, but has said its returns from GE Capital have fallen below its cost of capital as the company deals with new federal regulations that have restricted the business's leverage and profitability.

A swift sale of the U.S. lending operation would help GE to get out from many of the tough regulations that come with being designated a "systemically important financial institution," GE Chief Financial Officer Jeff Bornstein said. It would also help limit a potential exodus of top talent in the wake of GE's announcement to sell off the businesses, he said.

Mr. Bornstein said the company has received substantial interest in the assets it is selling. "At the moment it gives us real confidence that we're going to get a lot if not most of this done domestically in the U.S. in, I think, short order," he said in an interview Friday.

GE also has contacted potential buyers for its $16 billion private-equity lending business, according to some of the people.

GE has considered the U.S. commercial lending business the core of the GE Capital operation. It has assets worth roughly $74 billion by GE's preferred metric and is a leading player in middle market banking, providing financing for companies like fast-food franchisees, recreational vehicle dealerships and supermarket chains. It has more than 260,000 customers and dealers, according to GE.

Mr. Immelt has referred to the business as a combination of GE Capital's core customer with the heartbeat of the U.S. economy.

Wells Fargo has been growing its middle market lending business. In 2013, Wells Fargo had $81.7 billion in loans to such companies up from $74.2 billion in 2012, according to data the bank released last year. It isn't clear whether Wells is in talks to buy all or part of the GE business.

Mr. Immelt and his management team decided in February to push forward with a plan to exit GE Capital, according to people familiar with the matter. The executives told investors that they were driven primarily by timing: the market for financial assets is strong, and it was the right time to try to sell GE's financial operations and refocus on its industrial operations, which are expected to produce 90% of the company's profits by 2018.

Earlier this month, GE said it would sell $26.5 billion of its roughly $35 billion real estate portfolio, consisting of office and commercial buildings as well as a portfolio of loan assets, to buyers including Blackstone Group LP and Wells Fargo. J.P. Morgan and Centerview Partners have provided financial advice to GE. Bank of America provided advisory services.

GE Capital CEO Keith Sherin is leading the process to sell GE Capital's remaining businesses amounting to some $165 billion in assets.

In addition to the U.S. middle market lending business and its private equity lending operation, GE Capital is also trying to sell a $31 billion international commercial lending business, a $9 billion vehicle fleet management unit and an international consumer banking unit that holds $37 billion in assets.

Write to Ted Mann at ted.mann@wsj.com, Emily Glazer at emily.glazer@wsj.com and Dana Mattioli at dana.mattioli@wsj.com

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