By Ted Mann And Chelsey Dulaney 

General Electric Co.'s oil and gas business managed to blunt the hit from plunging prices of crude but the company is braced for deepening trouble in the year ahead.

In the final three months of 2014, orders fell 10% in GE's oil and gas business, including a 72% decline in requests for such drilling equipment as blowout preventers. The company said it hasn't yet had to negotiate lower prices for its backlog of orders. But customers are starting to call, as they look to curtail projects, lay off workers and trim costs.

"That's to come in 2015," Chief Financial Officer Jeff Bornstein said.

For the past decade, GE Chief Executive Jeff Immelt has built up a sizable oil and gas operation, which accounted for about 17% of its industrial revenue last year. Plunging oil prices have led GE executives to warn of a drop in both revenues and profits this year at the formerly fast-growing unit.

Mr. Immelt said he had received some initial letters about the pricing of previously booked orders for GE's roster of equipment for land-based and offshore oil exploration and production, though so far the company hasn't faced an onslaught of demands for a drop in prices. "This is early days," he said.

The revenue decline in its oil and gas business for the quarter was offset by better results in other parts of its industrial portfolio, such as jet engines, power-generation equipment and locomotives.

Industrial revenue growth of 6% comes as the company continues a multiyear effort to wean itself off earnings from its massive financial arm, GE Capital, and back to a focus on its heavy industrial core.

For the quarter ended Dec. 31, GE's earnings rose to $5.15 billion from $3.21 billion. Revenue climbed 4% to $42 billion. Shares of GE were up 2% midday to $24.76.

Meanwhile, work continues on GE's biggest priorities for the year: completing the $17 billion purchase of the energy assets of Alstom SA, and splitting off GE Capital's consumer finance business, Synchrony Financial, as one of the largest steps toward reducing the size of the lending arm.

Mr. Bornstein confirmed that GE has agreed to pay more for Alstom's energy businesses, pegging the additional cost at roughly $280 million. That cost includes extending the term of GE's licensing deal to use the Alstom brand to 25 years from an originally anticipated five years.

Alstom CEO Patrick Kron has said GE will contribute about the equivalent of $450 million in "additional proceeds" as part of the negotiations after the deal, and Mr. Bornstein said the difference between the two figures can be explained in part because Alstom is counting roughly $112 million of potential interest charges it would have paid on cash GE allowed the cash-starved French company to use last year.

GE hopes to close the Alstom deal on July 1, Mr. Immelt said.

GE warned investors last month that revenue and profit in its oil and gas unit could fall as much as 5% in 2015, as the overall industry contracts. GE officials have also said aggressive cost reductions could be coming.

"I'm sure we'll have some of those discussions with some of our customers just as we'll be having some of those with some of our suppliers," Mr. Bornstein said of renegotiating some oil and gas orders.

Company executives also believe they will be well positioned to grow their market share in equipment and services because some of the largest customers will continue to pump oil through the downturn, maintaining demand for GE's products.

Write to Ted Mann at ted.mann@wsj.com and Chelsey Dulaney at Chelsey.Dulaney@wsj.com

Access Investor Kit for Alstom SA

Visit http://www.companyspotlight.com/partner?cp_code=P479&isin=FR0010220475

Access Investor Kit for General Electric Co.

Visit http://www.companyspotlight.com/partner?cp_code=P479&isin=US3696041033

Subscribe to WSJ: http://online.wsj.com?mod=djnwires

Alstom (EU:ALO)
Historical Stock Chart
From Mar 2024 to Apr 2024 Click Here for more Alstom Charts.
Alstom (EU:ALO)
Historical Stock Chart
From Apr 2023 to Apr 2024 Click Here for more Alstom Charts.