BEIJING, May 25, 2015 /PRNewswire/ -- FruitDay, the
largest fresh produce e-retailer in China by revenue, today announced that it has
completed a US$70 million Series C
funding, the largest financing round in China's fresh produce e-commerce industry to
date.
JD.com, Inc. (Nasdaq: JD),
China's largest online direct
sales company, was the lead investor in the round followed by an
investor group including Susquehanna International Group (SIG) and
ClearVue, both of which participated in previous financing rounds.
The funds raised will be used for infrastructure construction,
recruitment of management talent, business development and
strengthening of FruitDay's upstream supply chain system.
As part of the investment, JD.com and FruitDay will enter into a
strategic cooperation under which FruitDay will leverage JD.com's
nationwide fulfilment infrastructure to help FruitDay expand to
serve markets throughout China.
Founded in 2009, FruitDay has become China's online leader in fresh produce through
its deep dedication to quality and customer service. In order to
ensure a truly world-class online shopping experience, FruitDay
maintains strict quality control over the entire logistics process,
including produce selection, transportation, storage, distribution
and after-sale services. More than 80% of the fruit that FruitDay
sells in China is imported from
countries including the US, Australia, New
Zealand, Chile and
South Africa, among others,
underscoring its leadership in the specialized sector of cold chain
logistics. Over the past six years, FruitDay has experienced annual
topline growth of over 150%, becoming China's largest fresh produce e-commerce
company by revenue.
"For over six years, FruitDay's dedication to providing Chinese
consumers with the best possible experience shopping for fresh
produce online has helped us become the clear leader in this fast
growing vertical," said FruitDay founder and CEO Wei Wang. "The financing announced today will
allow us to continue strengthening FruitDay's market leadership as
we build a world-class management team and further expand our cold
chain logistics and upstream supply chain capabilities.
"We are delighted and honored that JD.com, China's largest direct sale e-commerce
company, has recognized FruitDay's advantages in the fresh produce
space. Our strategic partnership with JD.com will enhance
FruitDay's ability to provide consumers throughout China with fresh produce from around the world
in the safest, fastest and most convenient manner."
"With our shared commitment to providing consumers with the best
online shopping experience, FruitDay and JD.com are natural
partners as Chinese consumers increasingly shift to purchasing
fresh produce online," said JD Mall CEO Haoyu Shen. "By
combining JD.com's online e-commerce platform and nationwide
logistics infrastructure with FruitDay's vertical leadership, more
and more Chinese consumers nationwide will have the ability to
purchase safe and healthy fresh produce online with confidence. As
we build China's premier online
e-commerce platform, JD.com will continue to explore long-term
partnerships with leaders in key vertical markets."
About FruitDay
Founded in Shanghai, China in
2009, FruitDay has rapidly grown to become China's largest fresh produce e-commerce
company by revenue. With annual sales growth of over 150% since its
founding, and over 80% of orders placed through mobile devices,
FruitDay expects to have more than 10 million users in 2015, an
increase of four times from the previous year. FruitDay's business
is increasingly national in scope, with more than 60% of its orders
originating outside the Shanghai
area.
For more information, please visit www.Fruitday.com
About JD.com
JD.com, Inc. is the largest online direct sales company in
China. The company strives to
offer consumers the best online shopping experience. Through its
content-rich and user-friendly website jd.com and mobile
applications, JD.com offers a wide selection of authentic products
at competitive prices and delivers products in a speedy and
reliable manner. The company has the largest fulfillment
infrastructure of any e-commerce company in China. JD.com operated 7 fulfillment centers
and a total of 143 warehouses in 43 cities, and in total 3,539
delivery stations and pickup stations in 1,961 counties and
districts across China, staffed by
its own employees.
CONTACT:
FruitDay
Hui Zhang
+86(21) 6036 8500
zhanghui@fruitday.com
Yuan Fang
+86(10) 8569 9851
yfang@webershandwick.com
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SOURCE FruitDay