By Nicole Friedman 

Berkshire Hathaway Inc.'s Fruit of the Loom Inc. named 17-year company veteran Melissa Burgess-Taylor as its new chairman and chief executive Thursday.

The apparel company's past president and CEO Rick Medlin died of natural causes Sunday at age 68, the company said.

Mrs. Burgess-Taylor is senior vice president of brand management and sales for the company's Fruit of the Loom, Vanity Fair, Lily of France, Vassarette and Curvation brands.

Mrs. Burgess-Taylor is "passionate, smart, and cares deeply about Fruit of the Loom customers and employees," said Warren Buffett, chairman of Berkshire Hathaway, in a statement. "She understands the importance of building a great brand, and she'll add tremendous value to Fruit of the Loom going forward."

Bowling Green, Ky.-based Fruit of the Loom was acquired by Berkshire in 2002, and Mr. Medlin became chief executive in 2010.

"Rick lived and breathed Fruit of the Loom, and he was an inspirational leader to everyone associated with the company. He will be greatly missed," Mr. Buffett said.

Write to Nicole Friedman at nicole.friedman@wsj.com

 

(END) Dow Jones Newswires

December 01, 2016 19:04 ET (00:04 GMT)

Copyright (c) 2016 Dow Jones & Company, Inc.
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