The Fringe Benefit Group, an industry leader in group benefit plans
designed specifically for hourly and part-time workers, today announced
it has launched a branding campaign to support the new name of its
limited medical insurance policy, the Framework Health Plan.
“The name Framework really appealed to us
because we are providing the framework of benefits from which companies
can build out their health plan. We have been providing and
administering limited medical plans for 20 years and today our clients
include many of the nation’s leading retail,
hospitality and staffing companies. We have been one of the leaders in
this business for a pretty long time, and it was time for a new look and
name that more closely relates to how we help people,”
said Brian Robertson, executive vice president of Fringe Benefit Group.
The Framework Health Plan is specifically designed for employers looking
for a health plan that is affordable, flexible, and easily administered.
Some of the limited benefit health plan’s
attractive features include: guaranteed issue (employees and their
eligible dependents will not be denied coverage during open enrollment
periods), no pre-existing condition limitations, customized enrollment
forms, flexible billing technology that corresponds with an employer’s
existing payroll cycle, and experienced “live”
customer service representatives. Framework Health Plan also offers
network re-pricing through First Health Network and Beechstreet
Corporation, which makes available benefit dollars go further and
expedites the claims process. When an insured visits an in-network
doctor, for example, they are eligible to pay the price that network has
negotiated with the particular physician.
The Framework Health Plan is underwritten by A rated carrier Nationwide
Specialty Health, which is part of Nationwide Insurance, and A- rated
Standard Security Life Insurance Company of New York, a wholly owned
subsidiary of Independence Holding Company (NYSE: IHC). Information
about the Framework Health Plan is available on the company’s
new Website: www.frameworkhealthplan.com.
As part of the branding campaign, which also includes direct mail and
email marketing, the Fringe Benefit Group is conducting its first
advertising campaign to educate the industry about the product’s
new name and advantages. The integrated campaign utilizes two slogans: “I’ve
Got America Covered” and “Think
Inside the Box,” which accurately depicts two
of the company’s philosophies with regards to
limited medical plans.
“There is an enormous need for health
benefits for hourly, part-time and seasonal employees in the U.S.,”
said Tom DeNoma, in charge of business development for Nationwide
Specialty Health. “The Framework Health Plan
offers employees and their families an easy-to-use way to access
valuable benefits. This, combined with the Fringe Benefit Group’s
incredible administrative capabilities, is one of the many reasons that
we chose to underwrite the Framework Health Plan and we are looking
forward to the industry’s response to their
new branding campaign.”
An admitted carrier in 50 states, Standard Security Life (one of the
insurance company subsidiaries of Independence Holding Company (NYSE:
IHC)) has a flexible product that combines Fringe Benefit Group’s
highly successful Framework Health Plan and administration with IHC’s
insurance companies and multiple distribution channels in nearly every
state. “The Fringe Benefit Group has a long,
successful track record in the limited medical industry and we think it’s
definitely the right move for them to raise their profile in the
producer marketplace with a branding campaign,”
said Scott Wood, co-chief operating officer of Independence Holding
Company.
About Fringe Benefit Group
The Austin, Texas-based Fringe Benefit Group and its affiliate companies
have helped employers design and administer fringe benefit programs
since 1983. Through its nationwide network of independent brokers and
agents and six satellite offices, the Fringe Benefit Group has
established itself as the leader in government contractor health and
welfare and retirement plans. Leveraging its state-of-the-art hourly
administrative platform, the Fringe Benefit Group quickly emerged as a
top tier player in the limited benefits marketplace. More information is
available at www.frameworkhealthplan.com.
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