-- Drink.Move.BeStrong recognised as a leading regional
Corporate Social Responsibility programme
SINGAPORE, April 24, 2015 /PRNewswire/
-- FrieslandCampina, one of the world's top five dairy
companies, was named the winner of the Gold Stevie® Award for the
"Corporate Social Responsibility Program of the Year" at the
Asia-Pacific Stevie Awards 2015.
Photo - http://photos.prnewswire.com/prnh/20150424/201371
The prestigious business award honours FrieslandCampina's
contribution to society through its nutrition-education campaign,
Drink.Move.BeStrong - the region's first integrated
activation and advocacy campaign that aims to address the double
burden of malnutrition among children in South East Asia. In collaboration with
multiple stakeholders including schools, educators, parents,
government agencies, ministries and Junior NBA,
Drink.Move.BeStrong encourages children to drink one glass
of milk a day and exercise for one hour a day outdoors. The growing
campaign currently runs in Indonesia, Malaysia, Thailand, Vietnam and the
Philippines.
Commenting on the award, Mr. Piet Hilarides, Chief Operating
Officer Consumer Products Asia, said:
"I am very proud of our win at the Asia-Pacific Stevie Awards
2015. The Gold Award recognises the great contribution and efforts
of our team and partners in addressing an increasingly important
social issue that affects millions of people in the
region[1]. As one of the world's leading dairy companies, we
believe that FrieslandCampina can play a critical role in improving
the well-being of our consumers in the region through our focus on
a multi-stakeholder approach to Corporate Social
Responsibility."
In 2012, FrieslandCampina conducted the most extensive nutrition
study ever done in South East
Asia. The South East Asia Nutrition Survey surveyed almost
17,000 children under age 12 from Malaysia, Thailand, Vietnam and Indonesia. Results of the study revealed a
trend of both under- and over nutrition, critical nutrition
deficiencies such as severe lack of calcium, Vitamin D and other
micronutrients.
With a belief in the goodness of milk to help meet a child's
nutritional demands, and sports as a vehicle to promote activity,
Drink.Move.Be Strong was thus devised as a call to action to
encourage children to lead healthier and more active
lifestyles.
The Asia-Pacific Stevie Awards are the only business awards
programme to recognise achievement in the workplace in all 22
nations of the Asia-Pacific
region, and this year's awards attracted more than 400 nominations
from organisations across the region.
[1]
|
FAO. March 2014. Roundtable on the double burden of
malnutrition
|
For more information, please contact:
Media Contacts
FrieslandCampina
Ada Wong, Head of Public Affairs and
Communications, Asia
T: +65 6850 7931
Email:
Ada.wong@frieslandcampina.com
|
Spurwing
Communications
Emma Thompson / Stephanie
Tan
T: +65 9107 5559
Email:
FC@spurwingcomms.com
|
About Royal FrieslandCampina
Every day Royal FrieslandCampina provides millions of consumers
all over the world with food that is rich in valuable nutrients.
With annual revenue of 11.3 billion
euros, FrieslandCampina is one of the world's five largest
dairy companies, supplying consumer and professional products, as
well as ingredients and half-finished products to manufacturers of
infant & toddler nutrition, the food industry and the
pharmaceutical sector around the world. FrieslandCampina has
offices in 32 countries and almost 22,000 employees, and its
products are available in more than 100 countries. The Company is
fully owned by Zuivelcoöperatie FrieslandCampina U.A, with 19,487
member dairy farmers in the
Netherlands, Germany and Belgium -- making it one of the world's
largest dairy cooperatives.
For more information please visit: www.frieslandcampina.com
About FrieslandCampina Consumer Products Asia
FrieslandCampina's Consumer Products Asia business group
consists of operating companies that are active in the consumer
products segment in Asia.
FrieslandCampina has acquired excellent positions in many countries
with strong brands and a wide range of products. These activities
have a long and rich history. The export of dairy from Western Europe began back in the 1920s. The
range of long shelf life products has expanded significantly: from
milk powder, condensed milk, infant and children's nutrition to
dairy drinks, yoghurts and desserts. FrieslandCampina has operating
companies in mainland China, Indonesia, Thailand, Vietnam, Malaysia, Singapore, Hong
Kong and the Philippines.
In Asia we market brands that have
acquired strong positions. Dutch Lady is legendary in Malaysia and Vietnam, Foremost is a leading brand in
Thailand, Frisian Flag is widely
known in Indonesia.
About the Stevie® Awards
Stevie Awards are conferred in six programs: the Asia-Pacific
Stevie Awards, The International Business Awards, The American
Business Awards, the Stevie Awards for Women in Business, the
German Stevie Awards, and the Stevie Awards for Sales &
Customer Service. Honoring organizations of all types and sizes and
the people behind them, the Stevies recognize outstanding
performances in the workplace worldwide. Learn more about the
Stevie Awards at www.StevieAwards.com.