NAB LAS VEGAS, April 14, 2015 /PRNewswire/ --
Fortium partners with Avid to make MediaSeal® file encryption
more accessible to all in the post-production community.
Leading digital security solutions provider Fortium Technologies
today announced that it has signed a license agreement with
Avid® (Nasdaq: AVID) to make MediaSeal file encryption
at-rest accessible to all of the Avid post-production
community.
MediaSeal is compatible with the Avid Everywhere™ applications
and is designed to encrypt all types of media files during the
editing and review stages of post-production in order to help
protect against leaks caused by hacking, piracy or accidental
distribution. By integrating encryption at-rest with an advanced
access control system it ensures that files remain protected after
they have been distributed and throughout the post production
process so that only authorized project members may view or work on
them.
"With content owners facing increasing risks from cybercrime and
piracy, file encryption becomes an even higher priority for our
customers," stated Bill Neuman, Vice
President of Products at Avid. "MediaSeal encryption has a proven
track record of working seamlessly with Avid products and is a
natural fit for our product offerings. We intend to work closely
with Fortium to further integrate MediaSeal into our product
suite."
Research shows, that on average, pre-release piracy causes a
19.1% decrease in revenue compared to piracy that occurs
post-release (Source "Impact of Pre-Release Movie Piracy on
Box-Office Revenue" by Carnegie Mellon University). MediaSeal is
designed to pro-actively defend against damaging pre-release leaks
in film and TV production, safeguarding new release sales revenues
for content owners. Encryption at-rest is a CDSA recommended best
practice.
"Fortium is delighted to be partnering with Avid to make
MediaSeal more widely available as a standard workflow feature to
both small and large creative studios," commented Mathew Gilliat-Smith, CEO of Fortium. "MediaSeal
is already being used on major releases and now it can be made
available to all creatives. We have worked very closely with TV and
movie studios to ensure that it's easy to use and virtually
transparent in busy post-production environments, while ensuring it
achieves robust security."
About Fortium
Fortium Technologies is a leading provider of digital security
solutions for the film, entertainment and broadcast sectors.
Fortium's products help act as an insurance policy to protect
against loss and MediaSeal® file encryption is used on major movie
releases and TV series premiers. Fortium's products are used by all
the major studios including NBC Universal, BBC, Disney, Sony
Pictures, Warner, Lionsgate, Fox, Paramount and major vendors such
as Deluxe and Technicolor. Fortium is exhibiting MediaSeal
encryption at NAB 2015 (Aspera partner booth SL9110)
About Avid
Through Avid Everywhere™, Avid delivers the industry's most
open, innovative and comprehensive media platform connecting
content creation with collaboration, asset protection, distribution
and consumption for the most listened to, most watched and most
loved media in the world-from the most prestigious and
award-winning feature films, music recordings, and television
shows, to live concerts and news broadcasts. Industry leading
solutions include Pro Tools®, Media Composer®, ISIS®, Interplay®,
and Sibelius®. For more information about Avid solutions and
services, visit http://www.avid.com, connect with Avid
on Facebook, Instagram, Twitter, YouTube,
LinkedIn, or subscribe to Avid Blogs.
Avid and Avid Everywhere are trademarks or registered
trademarks of Avid Technology, Inc. or its subsidiaries in
the United States and/or other
countries.
Press Contact
Peter Worrall
Fortium Technologies Ltd
+44-7718-364-844
peter.worrall@fortiumtech.com