New products, services and enhancements expand potential market
ATLANTA, Nov. 8 /PRNewswire-FirstCall/ -- Firstwave Technologies, Inc. (NASDAQ:FSTW), a web-based, demand generation, lead leakage and revenue retention solutions provider, is taking advantage of its CRM infrastructure products by expanding into solutions on top of those products. Coupled with unique new lead generation services, Firstwave has positioned its Marketing, Sales, and Customer Support modules to reflect the benefits the customer needs to achieve: maximize demand generation, minimize lead leakage, and optimize revenue retention. Current customers will continue to receive significant enhancements to their feature-rich and high-quality software modules. Now they can also have leads generated by Firstwave to feed their CRM modules.
Firstwave has also expanded its delivery methods to include a subscription-based solution. As the market demand for qualified sales leads and the ability to convert opportunities to profits continues to grow, the Company recognizes the importance of delivering more flexibility in delivery and payment options to its customers. Firstwave will continue to offer its perpetual license option but now has expanded to offer subscription based pricing. This subscription based pricing can be delivered either behind the customer's firewall or hosted by Firstwave as a Software-as-a-Service (SaaS).
The new capabilities coupled with flexible delivery options gives all involved a "win-win": customers receive qualified leads and opportunities through a delivery mechanism that fits their corporate culture and Firstwave continues to satisfy its customers' needs with expanded product offerings.
Firstwave's new delivery option gives the Company several advantages: (1) enabling buyers to focus on providers who can deliver the highest ROI (as measured by the optimal Demand Generation, minimum Lead Leakage, or maximum Revenue Retention) - an area where Firstwave can effectively compete; (2) allowing Firstwave to create a steady stream of relatively predictable recurring revenues as a result of subscription-based transactions in lieu of difficult to forecast, large license sales; (3) allowing Firstwave to expand its market opportunity into the Small and Medium Business market and (4) providing Firstwave the ability to expand its distribution channel by attracting marketing companies as partners (see Firstwave's "partner page" on its website).
ABOUT FIRSTWAVE Firstwave(R) Technologies, Inc. is a provider of demand generation, lead leakage and revenue retention solutions built on top of the company's suite of CRM (Customer Relationship Management) products. Firstwave's solutions increase visibility throughout the sales cycle, keeping customer pipelines perpetually full of qualified leads, their prospects warm, and their customers loyal. With 20 years of sales management software, Firstwave's modular internet marketing, sales lead and customer management solutions, customers achieve results at every opportunity.
Firstwave is headquartered in Atlanta, Georgia. For more information, visit the Company's web site at http://www.firstwave.net/ or call 1-800-540-6061. DATASOURCE: Firstwave Technologies, Inc.
CONTACT: Lisa J. Cramer, Chief Sales and Marketing Officer of Firstwave Technologies, Inc., +1-770-250-0661, or Web site: http://www.firstwave.net/
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