Lisa Cramer brings successful software sales and marketing background
ATLANTA, Aug. 14 /PRNewswire-FirstCall/ -- Firstwave Technologies, Inc. (NASDAQ:FSTW), a web-based CRM solutions provider, today announced the appointment of Lisa Cramer as the Company's Chief Sales and Marketing Officer. Ms. Cramer will strengthen the Company's management team, bringing sales and marketing leadership and on-demand sales effectiveness knowledge to accelerate Firstwave's growth. In this role, she will lead Firstwave's sales and marketing efforts which encompass a wide range of growth activities, including identifying and developing complementary market opportunities.
"We are extremely excited to have Lisa as an essential part of our team," said Richard Brock, CEO of Firstwave. "Her twenty plus years of software sales and marketing experience with both large and small public and private companies, as well as her knowledge of the sales effectiveness space, will help Firstwave formulate and execute its growth activities. Lisa will have a major impact in assisting small and medium-sized businesses improve bottom line growth by delivering solutions that will optimize their sales, marketing, and customer care activities." As President and COO of Involve Technology, Ms. Cramer led one of the early entries in the sales effectiveness and on-demand markets. Ms. Cramer has demonstrated strong sales, marketing, leadership, and product strategy successes, while building and executing a new on-demand offering in the sales effectiveness space. Previously, Ms. Cramer was Vice President of Marketing and General Manager at a software-as-a-service Internet recruiting company where she was responsible for sales, sales support, marketing, product management and business development. Ms. Cramer also directed product marketing, product strategy, and acquisitions and mergers at Viasoft, a publicly held software company in Phoenix, Arizona. Ms. Cramer started her career as an IBM sales representative and sales engineering manager, moving into marketing and product management, at KnowledgeWare, Inc.
"I am very excited to be working with Richard to develop and build new opportunities for the Company, as well as continuing Firstwave's dedication and commitment to customer service," said Ms. Cramer. "I look forward to utilizing my marketing, sales, leadership, industry knowledge and vision at Firstwave and am fully committed to the Company's success." About Firstwave Firstwave(R) Technologies, Inc. is a provider of strategic CRM solutions specifically designed for "capturing the story so far" in sales and customer support applications. Firstwave's solutions provide companies with fit-to- purpose features that optimize how companies win, maintain and grow customer and organizational relationships while improving the overall customer experience. With 20 years of experience in CRM, Firstwave's legacy of CRM best practices and Customer-First Commitment has earned the Company numerous industry awards and accolades. Firstwave is headquartered in Atlanta, Georgia. For more information, visit the Company's web site at http://www.firstwave.net/ or call 770-250-0360.
NOTE: Except for historical information contained herein, the matters set forth in this communication are "forward-looking statements" within the meaning of various provisions of the Securities Act of 1933 and the Securities Exchange Act of 1934. Such forward-looking statements can generally be identified by words such as will, expect, intends, believe, anticipates, should and words of similar meaning. Firstwave Technologies, Inc. (the "Company") notes that the forward-looking statements set forth above involve a number of risks and uncertainties that could cause actual results to differ materially from any such statement, such as potential fluctuations in quarterly results due to delays in purchase decisions and other adverse market conditions, whether the Company will be able to continue diversification of its revenues, competition and technological developments, the Company's capital requirements and other liquidity concerns, the Company's ability to continue to comply with NASDAQ listing requirements, and the size, timing, and contractual terms of orders, and also the risks and uncertainties discussed under the caption "Certain Factors Affecting Forward-Looking Statements" in the Company's Annual Report on Form 10-K for the year ended December 31, 2005, as filed with the Securities and Exchange Commission ("SEC"), which discussions are incorporated herein by this reference. The information set forth herein is provided as of the date hereof. The Company does not assume, and expressly disclaims, any duty or obligation to update any of the information presented herein with respect to its consolidated operations or anticipated performance in 2006 or beyond. DATASOURCE: Firstwave Technologies, Inc.
CONTACT: Richard Brock, President and CEO of Firstwave Technologies, Inc., +1-770-250-0351, or Web site: http://www.firstwave.net/
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