First Derivatives PLC Entry into Digital Marketing Platform market (4719B)
January 07 2015 - 2:00AM
UK Regulatory
TIDMFDP
RNS Number : 4719B
First Derivatives PLC
07 January 2015
7 January 2015
First Derivatives plc
("First Derivatives" or the "Group")
First Derivatives enters fast-growing Digital Marketing Platform
market
First Derivatives (AIM:FDP.L, ESM:FDP.I) a leading provider of
software and consulting services to the capital markets industry,
announces the evolution of its Delta software platform, powered by
kdb+, into marketing analytics through the launch of Delta
Marketing Cloud. This demonstrates Delta's ability to find
applications beyond the Capital Markets sector and is the first new
vertical market for the Group since it secured a majority stake in
Kx Systems. The move is supported by the signing of a number of key
pilot customers.
The explosion of digital and mobile marketing across all
vertical markets is driving the need for technologies that can
provide real-time analysis of large data volumes, which the Delta
platform is ideally placed to meet. Industry analysts CEB estimate
that marketing software spend will reach $32 billion by 2018 while,
according to the Economist, the digital marketing sector is "going
through something akin to the automation of the financial markets
in the 1980s, with low latency the key to success." Delta Marketing
Cloud assists by combining both speed and scale with a flexible
scoring algorithm and alerting process to allow clients to target
the right prospects at the right time.
The launch of Delta Marketing Cloud leverages the power of the
Group's big data expertise to help sales and marketing
professionals increase the return on their marketing and digital
advertising investment, using the same core architecture currently
used for analysis of billions of financial transactions per day. It
combines real-time and reference data from numerous sources
including website traffic, real-time advertising data, social media
with proprietary CRM and other customer data. This produces a range
of data analytics, such as predictive account-based scoring with
real time geographic alert functionality to drive the
responsiveness of sales channels.
Brian Conlon, CEO of First Derivatives, commented: "We are
pleased with the level of interest being shown in Delta Marketing
Cloud which has already resulted in us signing a number of key
pilot customers. While its commercialisation is still at an early
stage, we believe it has the potential to generate significant
recurring revenues for the Group. The launch also demonstrates the
flexibility of the Delta platform and its ability to take us into
new markets where there are exceptionally large volumes of data
that require real time analysis. Our technology and experience
gives First Derivatives a strong position in this expanding
market."
Enquiries:
First Derivatives plc +44(0)28 3025 2242
Brian Conlon, Chief Executive www.firstderivatives.com
Officer
Graham Ferguson, Finance Director
Ian Mitchell, Head of Investor
Relations
Charles Stanley Securities +44 (0)20 7149 6000
(Nominated Adviser & Broker)
Russell Cook
Carl Holmes
Goodbody Corporate Finance +353 1 667 0410
(ESM Adviser and Broker)
Linda Hickey
Finbarr Griffin
Goodbody Stockbrokers
(Broker)
Linda Hickey
Walbrook PR +44 (0)20 7933 8780
Bob Huxford bob.huxford@walbrookpr.com
Sam Allen sam.allen@walbrookpr.com
About First Derivatives
First Derivatives is a global provider of software and
consulting services to the financial services industry. With over
18 years' experience working with leading financial institutions,
it continues to deliver technologically advanced, award winning
products and services that anticipate and respond to the evolving
needs of global capital markets. First Derivatives currently
employs over 1,100 people worldwide and counts many of the world's
top investment banks, brokers and hedge funds as its customers. It
has operations in London, New York, Stockholm, Singapore, Hong
Kong, Sydney, Toronto, Philadelphia, Dublin and its headquarters in
Newry.
This information is provided by RNS
The company news service from the London Stock Exchange
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