First Data and Bypass Take the Seattle Seahawks Fan Experience to the Next Level
October 06 2016 - 11:00AM
Business Wire
The Seahawks select First Data and Bypass
point-of-sale technology to enhance the food and beverage
experience at CenturyLink Field
First Data (NYSE: FDC), a global leader in commerce enabling
technology and Bypass, an innovator in enterprise point-of-sale
solutions, today announced that they have teamed up to provide the
Seattle Seahawks with cutting edge commerce technology at the
Seahawks’ home, CenturyLink Field. With First Data’s integrated
solution for Bypass, the two companies are working to revolutionize
the fan experience at the stadium, starting with a full-venue
deployment of hundreds of Clover point-of-sale devices.
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The First Data and Bypass solution at
work at CenturyLink Field. (Photo: Business Wire)
CenturyLink Field and CenturyLink Field Event Center host more
than two million people per year, all of whom want to be able to
quickly purchase food and beverages so they can make it back to
their seats in time for the next play or set. With Clover and
Bypass, the concession buying experience becomes quick and
convenient for all attendees.
David Young, CenturyLink Field GM & VP of Operations,
explained the importance of modernizing their POS solution:
“Improving the fan experience was a key factor for upgrading our
point-of-sale systems. We want our fans to get their food and
drinks quickly, so they spend more time enjoying the game and less
time waiting in line.”
To date, the deployment of Clover with Bypass at CenturyLink
Field has delighted fans at three concerts, four Seahawks games,
and four Seattle Sounders FC matches. The implementation benefits
stadium guests in a number of ways, including:
- Shorter lines: concessionaires can use
First Data’s Clover Mobile to “line bust” or take payments directly
in the stands. Additionally, the point-of-sale systems are easy for
concessionaires to use, ultimately cutting down on check out
time.
- Flexible and secure payment options:
fans can use a variety of payment options, including NFC payments
and EMV chip cards, while having the peace of mind that their
transactions are protected with the highest level of payments
security.
- Visual appeal: guests at CenturyLink
Field love the venue’s sleek, modern décor, and the new Clover
systems, with their streamlined design and touchscreens, are a
perfect complement to this aesthetic
“This is a major milestone for us, and a testament to the value
we and Clover bring to fans and teams,” said Brandon Lloyd, Bypass
CEO.
“We are proud to work with the Seahawks, an organization that is
committed to improving the experience for their legions of diehard
fans,” said Dan Charron, Executive Vice President, Head of Global
Business Solutions, First Data. “The implementation at CenturyLink
Field is an important step forward for our Clover family of
solutions as it underscores the flexibility of the devices, as well
as illustrates how they can be used to improve customer loyalty and
satisfaction.”
In addition to the point-of-sale systems located throughout the
venue’s concessions stands, restaurants, bars, and suites, the
deployment also includes Bypass’s comprehensive back office
management tools and a robust insights engine for food and beverage
operations. This suite of tools helps the Seahawks boost payment
data security and garner key insights from their food and beverage
business that can assist to enhance the fan experience. Because
these tools are based in the cloud, they provide secure access to
real-time reports and alerts, giving the Seahawks a deeper
understanding of how each game is progressing and helping them
align on opportunities to make future games even better.
First Data can also provide sports teams with game-changing
analytics to help improve sales, marketing, and business
development initiatives. With the robust data sets provided by
First Data, teams can better understand where their fans are coming
from, specific timing of spending, and how attendees are spending
their money in the area outside of the stadium.
The CenturyLink Field deployment is the fourth major roll out of
Bypass and Clover solution following the July partnership
announcement First Data and Bypass. The two companies are
incredibly proud to be chosen by the Seahawks for their first NFL
full-venue installation.
About Bypass Mobile, LLC
Since its founding in 2010, Austin-based Bypass has become the
leading innovator in enterprise point of sale systems, robust back
office management tools, and rich insights engines for the
multi-site food & beverage industry. It helps more than 160
professional & collegiate sports venues and national restaurant
chains accelerate profit, efficiency, and guest experience well
beyond levels achieved with legacy solutions. Bypass makes this
happen with tablet POS terminals and a cloud-enabled open API
platform broad enough to serve the full spectrum today’s needs and
agile enough to support future requirements. More information is
available at www.bypassmobile.com.
About First Data
First Data (NYSE: FDC) is a global leader in commerce-enabling
technology and solutions, serving approximately six million
business locations and 4,000 financial institutions in 118
countries around the world. The company’s 24,000 owner-associates
are dedicated to helping companies, from start-ups to the world’s
largest corporations, conduct commerce every day by securing and
processing more than 2,500 transactions per second and $1.9
trillion per year.
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version on businesswire.com: http://www.businesswire.com/news/home/20161006005869/en/
Bypass Media Contact:Drew Miller+1. 512 739 7157 -
dmiller@bypassmobile.comorFirst Data Media ContactLiidia
Liuksila+1. 212 515 0174 - Liidia.liuksila@firstdata.com
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