The financial planning business is abuzz over the arrival of robo-advisors, the new class of online tools positioned to provide portfolio management services more quickly and inexpensively than flesh-and-blood Advisors. First Command Financial Services, Inc. is offering an insightful perspective on these developments in the Winter 2014-2015 issue of Journey, the online magazine for First Command clients.

Titled “Robo-Advisors No Match For Personal Coaching,” the story explores the value of face-to-face financial coaching in helping middle-class families pursue the financial goals they have set for themselves. Human Financial Advisors are in demand because consumers understand that the pursuit of financial security involves more than the automated creation of an efficient investment strategy. They seek the feelings of confidence and security that come through successful goal setting, budgeting, risk management – all delivered as part of a balanced financial plan.

The story stresses that most people today need less automated advice and more human coaching, insight and understanding into how they can better manage their tax withholdings, consumer debt and discretionary spending so they can better cover their risks and begin investing for their own futures. To learn more, check out this story – and the entire Winter 2014-2015 issue of Journey – at http://fcjourney.com/.

About First Command

First Command Financial Services and its subsidiaries, including First Command Bank and First Command Financial Planning, assist American families in their efforts to build wealth, reduce debt and pursue their lifetime financial goals and dreams—focusing on consumer behavior as the first and most powerful determinant of results. Through knowledgeable advice and coaching of the financial behaviors conducive to success, First Command Financial Advisors have built trustworthy, lasting relationships with hundreds of thousands of client families since 1958.

First Command Financial Services, Inc., is the parent of First Command Financial Planning, Inc. (Member SIPC, FINRA), First Command Insurance Services, Inc. and First Command Bank. Financial planning services and investment products, including securities, are offered by First Command Financial Planning, Inc. Insurance products and services are offered by First Command Insurance Services, Inc., in all states except Montana, where as required by law, insurance products and services are offered by First Command Financial Services, Inc. (a separate Montana domestic corporation). Banking products and services are offered by First Command Bank. In certain states, as required by law, First Command Insurance Services, Inc. does business as a separate domestic corporation. Securities products are not FDIC insured, have no bank guarantee and may lose value. A financial plan, by itself, cannot assure that retirement or other financial goals will be met.

First Command Financial ServicesMark Leach, 817-569-2419Media Relationsmsleach@firstcommand.comwww.firstcommand.com