Filmmakers Embrace Avid Everywhere to Bring Summer Blockbusters to the Big Screen
September 29 2015 - 9:00AM
Avid® (Nasdaq:AVID) announced today that the film industry's top
creative talent embraced Avid EverywhereTM to bring some of the
summer's biggest blockbuster movies to life. The industry's leading
editors and sound teams used Avid Artist® Suite creative tools
powered by the Avid MediaCentral™ Platform to enable them to meet
tight deadlines, collaborate over great distances, and work in
harsh production environments to deliver some of the most popular
films of 2015.
For the fifth installment of the Mission: Impossible franchise,
Mission: Impossible – Rogue Nation, Editor Eddie Hamilton,
Supervising Sound Editor James Mather, and Sound Re-recording Mixer
Mike Prestwood Smith relied on Artist Suite video and audio
solutions to bring Director Christopher McQuarrie's vision to life.
While Hamilton cut the film using the industry's preeminent editing
solution, Avid Media Composer®, the sound team relied on the
industry standard Pro Tools®, Pro Tools | S6 and Pro Tools |
S3.
According to Prestwood Smith, Avid has changed the game for
sound mixing over the past decade. "With Avid's creative and
collaborative workflow, filmmakers can keep finessing their work,
and get a lot more done in a shorter timeframe. Because of this new
way of working, you can keep tweaking your mixes without having to
compromise. As music cues change and the mix evolves, you can
easily adapt all the other sounds in an organic way. Filmmakers can
now keep their options open until the very last minute."
The film and sound editing teams for Mad Max: Fury Road, the
fourth film in veteran Director George Miller's Mad Max franchise,
and the first Mad Max film in 30 years, also relied on Artist Suite
video and audio solutions. From their cutting rooms in Sydney,
Australia, the editing team relied on Media Composer and the Avid
ISIS® shared storage to weave together more than 470 hours of
location footage from the Namib Desert in Southern Africa into the
final 120-minute film. Supervising Sound Editors Mark Mangini and
Scott Hecker from Los Angeles-based Formosa Group worked alongside
an Australian sound team, using Pro Tools.
"Pro Tools has become the de facto standard for feature film
sound editorial and design, whether you're designing sounds that
you've never heard before or just doing traditional sound editing,"
said Mangini. "As a worldwide standard, Pro Tools made it very
easy to start the project in Sydney, transfer the final mix process
to Los Angeles, and simply pick up where we left off."
The talented supervising sound editors at Formosa Group used Pro
Tools on several other summer blockbusters including Furious 7
(Peter Brown), Hot Pursuit (Karen Baker Landers), San Andreas (Per
Hallberg), Insidious 3 (Martyn Zub), Stanford Prison Experiment
(Martyn Zub), and Straight Outta Compton (Mark Stoeckinger and Greg
Hedgepath).
"I can't imagine using anything except Pro Tools. It's the only
way our workflow works," said Stoeckinger. "Pro Tools allows
you to understand what you're creating as you go, and gives you the
flexibility to modify things as you need to. With 768 tracks, you
can put everything in one session, from sound effects to
backgrounds, instead of having to go back and forth between
sessions. For Straight Outta Compton, it helped speed up
our work, which allowed us to spend more time on the creative
process."
"We congratulate our customers on creating some of the most
popular movies of the year," said Kyle Kim-Hays, senior vice
president and chief marketing officer, Avid. "With Avid Everywhere
we give filmmakers the collaborative workflows and creative tools
they need to bring the biggest blockbusters to audiences
everywhere."
About Avid
Through Avid Everywhere™, Avid delivers the industry's most
open, innovative and comprehensive media platform connecting
content creation with collaboration, asset protection, distribution
and consumption. Media organizations and creative
professionals use Avid solutions to create the most listened
to, most watched and most loved media in the world—from the most
prestigious and award-winning feature films, to the most
popular television shows, news programs and televised sporting
events, as well as a majority of today's most celebrated music
recordings and live concerts. Industry leading solutions include
Pro Tools®, Media Composer®, ISIS®, Interplay®, ProSet and RealSet,
Maestro, PlayMaker, and Sibelius®. For more information about Avid
solutions and services, visit www.avid.com, connect with Avid
on Facebook, Instagram, Twitter, YouTube, LinkedIn, or subscribe to
Avid Blogs.
© 2015 Avid Technology, Inc. All rights reserved. Avid, the Avid
logo, Avid Everywhere, iNEWS, Interplay, ISIS, AirSpeed, Media
Composer, Pro Tools, and Sibelius are trademarks or registered
trademarks of Avid Technology, Inc. or its subsidiaries in the
United States and/or other countries. The Interplay name is used
with the permission of the Interplay Entertainment Corp. which
bears no responsibility for Avid products. All other trademarks are
the property of their respective owners. Product features,
specifications, system requirements and availability are subject to
change without notice.
CONTACT: PRESS CONTACT:
Sara Griggs
Avid
sara.griggs@avid.com
310-907-6909
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