DENVER, Aug. 22, 2017 /PRNewswire/ -- People are picky
when it comes to who they will clean their house for, according to
a new survey from Kärcher, the global leader in cleaning
technology.
With Americans already spending on average 3 hours, 20 minutes a
week cleaning their house without help, they are less inclined to
do more for potential house guests. Americans would spend more time
cleaning their house for visiting friends (34 percent) than parents
(24 percent). Surprisingly, only one in ten (9 percent) would clean
their house before a date arrives – a fact which may suggest a
desire for transparency around living habits in a romantic
relationship, or a call for help with household chores.
Celebrities that Could Lend a Helping Hand
One person Americans wouldn't mind getting a helping hand from
with cleaning duties – Ellen
DeGeneres. A quarter of people (24 percent) would trust the
talk show host to clean their homes – especially older generations
ages 55 to 65 (38 percent). Coming in second, one in five Americans
(21 percent) would trust chef Gordon
Ramsay to get the job done – again, led by females (25
percent).
Men tended to favor younger female pop artists, with four in
ten (44 percent) trusting either Beyoncé, Rihanna, Lady Gaga
or Taylor Swift to clean their
homes.
Who wouldn't be of much use around the house? Kanye West. Only 2 percent of Americans would
trust the rapper to clean their home properly.
Men Versus Women: Time Spent and Standards for
Cleanliness
Household cleaning is still largely a solo job, with the
majority of Americans (71 percent) stating they do it all by
themselves. The privileged few delegate this responsibility to
others (4 percent), while a quarter share this responsibility with
someone else (26 percent).
When it comes to getting the job done, women spend more time
cleaning than men – over an hour a week (3 hours, 57 minutes for
women versus 2 hours, 41 minutes for men).
Despite this, men in the U.S. have a higher expectations than
women do when it comes to the standards of household hygiene –
three in four males (74 percent) find it "very important" for their
home to be clean, compared to only 64 percent of females.
For some men, the favored option is to hire help. A quarter of
U.S. males (24 percent) pay someone to clean their home – versus
only 8 percent of females. Still, as a whole more men in the U.S.
claim responsibility for cleaning their homes (68 percent) than men
in other countries like Poland (43
percent) or Germany (57
percent).
Millennials Flip from Cleaning Passives to Cleaning
Powerhouses
Cleaning habits change slightly generation to generation, but
the real dramatic differences are within one demographic –
millennials. Young millennials (18 to 24) spend the least time
cleaning, with an average time of 2 hours, 39 minutes a week.
Furthermore, 44 percent claim to spend less than an hour every week
cleaning. Conversely, older millennials (defined as 25 to 34) spend
the most time cleaning, with a weekly average time of 4 hours, 34
minutes.
Across all ages, Americans rely on useful tools to simplify
housework, with seven in ten (77%) depending on electric cleaning
appliances like vacuums cleaners.
"Our survey finds Americans take on a lot of responsibility
cleaning up their homes, spending hours upon hours cleaning every
week without much help from others," according to Dan Hayes, Retail Director at Kärcher
North America. "At Kärcher, we
pride ourselves on creating innovative products – from
outdoor pressure washers to indoor floor and window cleaners –
that make it easier for people to tackle their household cleaning
chores more quickly and thoroughly."
Survey Methodology
The online survey was conducted in July
2017 by Research Now on behalf of Alfred Kärcher GmbH &
Co. among a representative sample of 6,075 individuals in key
markets worldwide (1,004 of which were in the U.S.) 18 years and
older. The margin of error is +/- 3.09 percent.
About Kärcher North
America
Kärcher North America is one of
the largest subsidiaries of Alfred Kärcher, GmbH & Co. KG In
North America, Kärcher produces and distributes products and
services under the brands Kärcher, Windsor Kärcher Group, Prochem
Kärcher Group, Landa Kärcher Group, Hotsy, Water Maze, Graco,
Spraymart, Cuda, and Shark. The company's solutions serve
customers' cleaning needs in an economical and
environmentally-friendly manner. Visit www.karcher.com/us for more
information.
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SOURCE Karcher North America