PLANO, Texas, Aug. 16, 2017 /PRNewswire/ -- From wearing
special jerseys and socks to sitting on the same section of the
couch every Sunday, NFL fans will do just about anything to help
their favorite team win. Kicking off the 2017 season, Tostitos®,
the Official Chip and Dip of the NFL, is giving fans another way to
help their team rack up wins in the form of lucky snacking.
Tostitos' new "Lucky Bags" – perhaps the luckiest tortilla chips
ever made – include team-inspired packaging that celebrates
official traditions of NFL teams. Giving a nod to rituals and lucky
charms such as the Steelers' Terrible Towels or Seahawks' fans
raising the 12 Flag, the Lucky Bags included their team's
traditions right from the start. To ensure the bags come with
maximum luck and authenticity, NFL stars including Dallas Cowboys
quarterback Dak Prescott, Baltimore Ravens quarterback Joe Flacco, L.A.
Rams lineman Aaron Donald and
Houston Texans defensive end Jadeveon Clowney all lent a hand in
the lucky festivities.
The Tostitos' Lucky Bags program also includes:
- Digital content showcasing each team's game-day rituals.
Content can be viewed by snapping the SnapChat code found on the
back of the Tostitos Lucky Bags.
- Game-day rituals celebrated range from Denver Broncos fans and
their Mile High Salute; the Green Bay Packers famous touchdown leap
into the stands; Minnesota Vikings fans blowing the traditional
Gjallarhorn; Arizona Cardinals fans sounding their Big Red Siren;
and many more. Fans can visit Tostitos.com to see all the
rituals.
"Creating unique experiences for football fans has been at the
heart of our partnership with the NFL for decades," said
Pat O'Toole, senior director of
marketing, Frito-Lay North America. "Fans can now have access to
these limited-edition bags to share their team pride and give their
team a little luck on game day."
And while luck and game-day rituals are at the heart of the
campaign, Clowney, who stars in the Houston Texans' spot, has an
even stronger good luck charm. His mother, Josenna Clowney, a
nearly 20-year employee of Frito-Lay, is part of the campaign –
perhaps making the Texans' Lucky Bags extra lucky.
"My mother is a constant source of encouragement and positivity
and I always look to her for inspiration," said Clowney, defensive
end for the Texans. "With the Tostitos Lucky Bags program, I feel
like I have an extra special connection. I'm going to have to keep
plenty of Lucky Bags around my house this season."
Tostitos also wants to share how fans across the nation get
ready for game day with their own unique rituals. All fans have to
do is use hashtag #LuckyBags for a chance to be featured on the
Tostitos Twitter, Instagram or Facebook channels.
Lucky Bags will be available regionally at retailers in team
markets starting now. Fans can learn more at Tostitos.com.
About Tostitos
Tostitos is one of many Frito-Lay
North America brands – the $15
billion convenient foods division of PepsiCo, Inc. (NYSE:
PEP), which is headquartered in Purchase,
NY. Learn more about Frito-Lay at the corporate website,
http://www.fritolay.com/, the Snack Chat blog,
http://www.snacks.com/ and on Twitter
http://www.twitter.com/fritolay.
About PepsiCo
PepsiCo products are enjoyed by
consumers one billion times a day in more than 200 countries and
territories around the world. PepsiCo generated more than
$63 billion in net revenue in 2015,
driven by a complementary food and beverage portfolio that includes
Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's
product portfolio includes a wide range of enjoyable foods and
beverages, including 22 brands that generate more than $1 billion each in estimated annual retail
sales.
At the heart of PepsiCo is Performance with Purpose – our goal
to deliver top-tier financial performance while creating
sustainable growth and shareholder value. In practice, Performance
with Purpose means providing a wide range of foods and beverages
from treats to healthy eats; finding innovative ways to minimize
our impact on the environment and reduce our operating costs;
providing a safe and inclusive workplace for our employees
globally; and respecting, supporting and investing in the local
communities where we operate. For more information, visit
www.pepsico.com.
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SOURCE Frito-Lay North America