Febreze and Charmin, Official Sponsors of the NFL, Help Tackle the Always-Anticipated Halftime Bathroom Break
January 23 2017 - 8:00AM
Business Wire
Both Brands Help Ensure The True MVP of Your
Home is Ready for Super Bowl LI Festivities
Today, Febreze and Charmin, official sponsors of the NFL, kick
off their “Halftime Bathroom Break” campaign to ensure that the
most neglected “seat” in the house, gets the MVP love it deserves
this Super Bowl LI.
While America has mastered the art of nacho towers and sharply
ironed jerseys, they often ignore their bathroom – the one
place where fans from both sides can feel at home during those
precious few minutes between the halftime whistle and the halftime
show. It’s the annual, often record-making phenomenon called the
Halftime Bathroom Break. Yet, with all the traffic to the commode
on Game Day, when it comes to Super Bowl party prep, fans are just
not prepared. In fact, amongst those watching the big game, half of
Americans spend little to no time at all prepping their bathroom
prior to their Super Bowl party and a surprising 62% say they are
likely to forget to buy bathroom supplies when planning their
party1! Febreze and Charmin don’t want you to be that person this
year.
Spreading the word that with a little party prep – including
putting New Febreze with OdorClearTM technology and Charmin Ultra
Strong on your game day shopping list – you can prevent a serious
(and stinky) party foul. When the whistle blows, the Halftime
Bathroom break ensues -- in fact, more toilets are flushed between
the second and third quarter of the Super Bowl than any other time
during the year2!
With author and lifestyle blogger, Katherine Schwarzenegger, and
party-hosting NFL stars, Josh Norman and Emmanuel
Sanders in tow, the brands are reminding shoppers to show a
little love to the bathroom this year. “As you fill your
carts with snacks, streamers and everything in between, make sure
you are Halftime Bathroom Break ready with Febreze and Charmin,"
said Schwarzenegger. “A good party host makes their guests feel at
home in every room of the house."
Febreze smallSpaces can be placed in your bathroom before the
game to continuously clean the air of the odors your guests leave
behind – which is important because the Halftime Bathroom Break
generates more odors in your home than there are blades of grass on
all of the NFL fields in America combined! As for the care of your
derrière, have Charmin Ultra Strong on hand so your guests don’t
have to use as much but still leave the bathroom feeling clean.
About Febreze®
In 1998, Procter & Gamble (P&G) gave households a breath
of fresh air with the launch of Febreze®, known today as the
preeminent brand for providing a fresh, clean scent and eliminating
odors from fabrics and the air. Febreze® boasts a line of products
with freshness capabilities that range from ridding of pet odors
and tackling sweat stink to decorating the home with scent and
freshening on the go. Febreze® continues to be one of the fastest
growing brands in P&G’s portfolio of household brands and bring
innovative products to market. Fresh air is an essential and basic
human right, and that the air we breathe can give us “fresh
starts.”
About Charmin
Charmin has been America's most popular toilet paper for more
than 25 years. In the U.S., P&G offers Charmin Ultra Soft and
Charmin Ultra Strong - premium two-ply toilet paper; Charmin Basic
- a one-ply toilet paper; Charmin Sensitive - with gentle and
soothing lotion with a touch of aloe & E; and Charmin
Freshmates - flushable moist wipes. For more information on
Charmin, visit http://www.charmin.com/.
About Procter & Gamble
P&G serves consumers around the world with one of the
strongest portfolios of trusted, quality, leadership brands,
including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®,
Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &
Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®,
Tide®, Vicks®, and Whisper®. The P&G community includes
operations in approximately 70 countries worldwide. Please visit
http://www.pg.com for the latest news and information about P&G
and its brands.
1. Based on a survey conducted online among a demographically
representative sample of 1,025 U.S. adults (18 and older). ORC
Intl’s Online CARAVAN Omnibus. 5-8 Jan. 2017.2. Calder, Rich.
"Toilet Bowl XLVI." New York Post. 09 Feb. 2012. Web. 13 Jan.
2017.
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version on businesswire.com: http://www.businesswire.com/news/home/20170123005320/en/
Media:Citizen RelationsBecky Harding,
212-613-4914rebecca.harding@citizenrelations.com
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